Your YouTube banner is a billboard on your model on the prime of your YouTube channel web page. It’s the very first thing individuals see after they go to your channel, and, as such, it’s nice actual property for selling your model. It wants to be engaging and interesting sufficient to seize your viewers’s consideration.
However what makes an attention-grabbing banner picture? Maintain studying to study extra about craft the proper customized banner. We’ve even included free YouTube banner templates that will help you get began!
Get your free pack of 5 customizable YouTube banner templates now. Save time and look skilled whereas selling your model in type.
A YouTube banner is the big picture throughout the highest of a channel web page. It’s one of many first parts a viewer sees after they view a channel. On prime of the picture (that may embrace textual content within the design), YouTube banners additionally embrace web site and social media hyperlinks within the backside proper nook.
A YouTube banner serves an analogous operate as Fb cowl pictures, and its principal goal is to visually introduce your channel—and model.
However it will possibly do extra than simply look cute. Some methods you possibly can strategically use a YouTube banner embrace:
- Selling new services or products within the picture
- Including textual content that describes what viewers can count on out of your channel, how typically you add new movies, and why they need to subscribe
- Ensuring your YouTube banner is constant together with your model throughout different social media platforms
- Together with a call-to-action (CTA) within the design
YouTube banners can successfully and effectively share your model’s message with newcomers to your channel, with minimal effort in your finish.
Earlier than you begin making a YouTube banner, you want to concentrate on what dimension it needs to be. An incorrectly sized banner can result in points like unreadable textual content or an necessary a part of your picture getting minimize off.
Take into account that individuals will see your YouTube channel artwork on desktop computer systems, cell gadgets, and even good TVs. Use the next YouTube banner dimensions to make sure your picture exhibits up accurately on all gadgets:
- Minimal dimension for add: 2,048 x 1152 px with a facet ratio of 16:9
- Minimal protected space for textual content and logos: 1,235 x 338 px
- Most width: 2,560 x 423 px
- File dimension: 6MB or smaller
Should you’re undecided concerning the width and peak of a picture, don’t fear. You may at all times begin by customizing one in all our YouTube banner templates, that are pre-populated with the right dimensions.
And we’ve damaged down the method into eight straightforward steps. Learn on to begin creating your personal designer YouTube banner.
Get your free pack of 5 customizable YouTube banner templates now. Save time and look skilled whereas selling your model in type.
When you’ve created your new YouTube banner, it’s time to add it to your channel web page. Should you used Hootsuite’s YouTube banner templates, there gained’t be any have to resize the banner to make sure it matches completely.
Right here’s add or change the banner in your YouTube channel web page on desktop.
Step 1: Go to YouTube Studio and sign up to your account.
Step 2: Choose Customization on the left menu. Then, select Branding.
Step 3: Click on Add below Banner Picture, after which choose a picture to add as your YouTube banner.
Step 4: If needed, choose the preview mode and crop the picture. Choose Performed.
Step 5: Select Publish.
If you wish to add your YouTube banner together with your cell gadget, right here’s what you could do:
Step 1: Open the YouTube app or YouTube Studio app.
Step 2: Faucet your profile image within the prime proper nook.
Step 3: Choose Edit channel. (In case you are utilizing the YouTube app, you’ll have to faucet Your Channel first after which Edit channel or click on on the pencil icon).
Step 4: Edit your banner picture by clicking on the digicam icon within the higher proper nook of the banner.
Step 5: Select a picture to add as your new YouTube banner.
Step 6: Choose Save.
And that’s all there may be to it. Now you’ve gotten an attractive, branded graphic prominently displayed in your channel.
1. Let your objectives inform your design
Your YouTube banner needs to be designed together with your total YouTube advertising and marketing technique in thoughts. Do you could embrace a particular CTA to help your social media objectives? Must you encourage viewers to subscribe to your channel? You might merely create a YouTube banner round your model’s character, and that’s an excellent choice too.
Popsugar Health makes use of its YouTube banner to advertise the video collection Dance Fitsugar and Class Fitsugar.
You can even use your YouTube banner to advertise merchandise. @1bike1world makes use of its YouTube banner to share a kids’s guide about Nala the cat and her journey adventures.
A YouTube banner will also be used to encourage viewers to change into subscribers by telling them what to anticipate. Chad and Claire’s channel banner clearly state what their YouTube movies shall be about and the way typically to count on new movies.
No matter you determine, be sure you create a YouTube banner that helps your objective.
2. Optimize for desktop and cell (advert keep throughout the “protected space”)
22% of YouTube viewers are watching from a cell gadget. That implies that, though your YouTube banner is technically 2,560 x 1,440 px, most individuals will see an space a lot smaller than this.
Be certain to incorporate a very powerful info within the “protected space” of your YouTube banner, i.e., inside an space of 1,546 x 423 px. This ensures your textual content or necessary graphics are proven it doesn’t matter what gadget is used to view your profile.
You’ll additionally need to double-check that your textual content is readable on smaller gadgets like a cellphone.
3. Contemplate including your brand
First issues first. Who’re you? Guarantee that’s clear proper off the bat. New guests to your web page will need to know.
Place your brand in an apparent, seen spot in opposition to a colour that makes it pop. Additionally, make sure that it’s throughout the “protected space”.
Take the Elle YouTube channel, for instance. Its brand is black and positioned in opposition to a lighter-shaded background guaranteeing that it stands out. It additionally pulls double-duty by that includes Elle’s 2022 Ladies in Hollywood Honorees to advertise new content material from the journal.
Unsure the place to place your brand? Our templates provide ideas.
4. Select constant model colours and fonts
This virtually goes with out saying, however make sure that your YouTube banner is according to the way in which you current your model throughout your on-line presence. Viewers can simply acknowledge your model when you’ve gotten a transparent development together with your branding.
This rule stands even when your YouTube presence is extra laid again or wackier than your different social channels. Individuals who need to particularly observe your model usually tend to click on that observe button in the event that they know they’ve acquired the “proper” model of you on YouTube.
5. Have a transparent point of interest
Like every billboard advert, the easier the message, the simpler it will likely be obtained. Don’t attempt to do an excessive amount of together with your YouTube channel artwork.
As a substitute, use this small house correctly on what you need viewers to concentrate on about your model. Make your message apparent. You are able to do this just by sticking to 1 picture and a brand in opposition to a easy background.
Blogilates, a health channel, has a easy however impactful YouTube banner. It has a transparent focus whereas additionally making it apparent what the channel is about by including a tagline “Discover the enjoyment in health”.
6. Add hyperlinks to your social media and web site
Your YouTube banner consists of the choice to hyperlink to your different social platforms and web site. Should you do, these hyperlinks will seem within the backside proper nook.
That is nice! As a result of chances are high if somebody has taken the time to go to your YouTube web page, they’re additionally taken with the remainder of your on-line presence.
It’ll be necessary to design your YouTube channel artwork with nothing necessary within the backside proper nook—apart from a background colour that helps your icons stand out.
7. Pin an necessary video beneath your YouTube banner
Often known as a channel trailer video, YouTubers can completely exhibit a video on the prime of their channel web page proper beneath the YouTube banner. This pinned video can spotlight your greatest work, newest video, or most considered video.
You may take this an additional mile by creating an precise trailer. Just like film trailers, you possibly can create a trailer on your channel content material and share what you cowl in your movies and pique a viewer’s curiosity.
Shopify selected to function an explainer video overlaying the fundamentals of how the eCommerce platform works. By sharing useful content material, viewers usually tend to come again or subscribe for extra recommendations on use Shopify.
8. Add CTAs
Whichever course you select to go in, bear in mind: the remainder of your YouTube web page already has so much occurring. If you need individuals to take an motion—subscribe, observe you on one other social channel, or watch one in all your movies—don’t let your banner overwhelm them.
You may add a CTA on to your YouTube banner. However it’s also possible to edit your website hyperlinks on the underside proper nook to incorporate a CTA.
After making a branded YouTube banner, the following step in your YouTube journey is ensuring your content material is equally compelling. Try our full information to crafting a profitable YouTube technique for extra on that.
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