October 6, 2023 LONDON — Forsta, the main know-how firm in reworking the human expertise (HX) throughout buyer, worker, affected person, member and shopper journeys, immediately introduced it has expanded its portfolio of know-how prospects within the DACH area through the addition of Publicis Media, one of many largest media company networks on this planet working in over 100 international locations, and specializing in one-to-one shopper engagement at scale. Publicis will implement Forsta’s Human Expertise (HX) Platform know-how to ship cutting-edge analysis for its purchasers.
“We’re wanting ahead to integrating Forsta’s know-how to strengthen our technique of accumulating and analyzing consumer insights. Our purchasers want actionable knowledge at their fingertips to drive enterprise outcomes, and Forsta permits us to ship on that want.”
Anna-Carina Vollmer,
Group head of knowledge analysis at Publicis Media.
Forsta’s HX Platform is constructed on 30 years of know-how experience in market analysis, buyer and worker expertise. Along with quantitative and qualitative analysis know-how options, the platform combines digital capabilities for storytelling and knowledge visualization in addition to tactical and strategic motion administration. Using the platform, researchers can acquire, analyze, visualize and act on knowledge about assessments, opinions, sensitivities and behavioral intentions on a unified platform.
“We’re thrilled to be welcoming Publicis Media to Forsta as we proceed to develop our footprint within the critically necessary DACH area. Expertise is prime to the gathering, analysis and evaluation of huge knowledge units in market analysis and buyer expertise. The Forsta HX Platform and our crew of consultants will assist Publicis Media and its purchasers to faucet the experiences of their audiences and finally deepen these connections to drive better worth.”
Michael Lersch,
Managing director for Forsta Deutschland.
For extra details about the total vary of know-how options out there on Forsta’s HX Platform, go to https://www.forsta.com/de/
About Forsta
Forsta powers the HX (Human Expertise) Platform – a complete expertise and analysis know-how platform that breaks down the silos between CX (Buyer Expertise), Worker Expertise (EX), and Market Analysis – in order that firms can get a deeper, extra full understanding of the experiences of their audiences. Forsta’s know-how, mixed with its crew of knowledgeable consultants, helps hundreds of organizations throughout a wide range of industries, together with monetary companies, hospitality, market analysis, skilled companies, retail, and know-how. Forsta is acknowledged as a Chief within the 2021 Gartner® Magic Quadrant™ for Voice of the Buyer. Forsta is a PG Forsta firm.
About PG Forsta
PG Forsta supplies the know-how and experience to assist organizations get a deeper, extra full understanding of the experiences of their audiences. The corporate powers the HX (Human Expertise) Platform – a complete expertise and analysis know-how platform that breaks down the silos between CX (Buyer Expertise), Worker Expertise (EX), Affected person Expertise (PX) and Market Analysis. It serves a wide range of industries, together with healthcare, monetary companies, hospitality, market analysis, skilled companies, retail, and know-how.
About Publicis Media
Publicis Media is likely one of the largest media company networks on this planet and a part of the French communications group Publicis Groupe. Publicis Media is the umbrella for the worldwide company manufacturers Spark Foundry, Starcom and Zenith, which handle and continually develop the shopper enterprise in strategic communications consulting in over 100 international locations. These companies and their prospects are supported inside Publicis Media by central specialist groups within the following areas: Information and Expertise, Analytics and Insights, Analysis, Content material, Media Shopping for and Enterprise Growth.
