Keep in mind this? On November 1, everybody panicked due to this headline: “Fb proprietor Meta faces EU ban on focused promoting.”
The article went on to say…
The European information regulator has agreed to increase a ban on Fb and Instagram to cowl all 30 nations within the European Union.
And when would this go into impact?
The choice by the EDPB is an instruction to the information regulator of Eire to impose a everlasting ban on the corporate’s use of behavioral promoting inside two weeks.
We noticed this in every single place. Focusing on apocalypse in two weeks! Two weeks from when?
On October 27, the EDPB adopted an pressing binding determination to impose a ban on the processing of non-public information for behavioral promoting.
Two weeks from October 27 was November 10. Right this moment is November 19, so has behavioral focusing on been banned?
No. No, it has not.
Or, to place it one other means, Meta advert focusing on nonetheless features because it at all times has within the EU.
I mentioned it then when this information got here out, and I’ll say it once more: That is spin. It’s a staring contest between the regulators and Meta.
Meta clearly believes that providing a paid, ad-free subscription possibility within the EU satisfies their obligations. And since this deadline handed with none hiccups or phrase in any other case, that appears to be the case — for now.
No focusing on apocalypse within the EU but, at the least. However, we haven’t heard the final of this. Keep tuned.
