Finnish Company Paves the Means for Various Expertise

November 13, 2024

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SEK, a Finnish artistic company, is breaking obstacles within the trade by opening its doorways to younger individuals from underrepresented backgrounds. The artistic trade’s doorways are difficult to open. SEK needs each younger particular person to have an equal probability to enter.

SEK, a pioneering Finnish artistic company, is launching the MadWe trainee program as a key a part of its mission. This program is designed to make the artistic discipline extra interesting to younger individuals from underrepresented backgrounds, demonstrating SEK’s unwavering dedication to range.

MadWe_Shoes_1 | World Branding Forum — Picture supply SEK

The marketing campaign performs on the well-known phrase “to get one’s foot within the door” to succeed in potential trainees. Brightly painted sneakers are positioned close to faculty doorways and shopping center entrances in Helsinki, portraying taking steps in the direction of the door. Creatively, contained in the shoe is a QR code for an software web site.

Suvi Lähde, Government Artistic Director of SEK, stated, “The MadWe trainee program is one in all our methods to maintain the door open to various expertise. Individuals from underrepresented backgrounds typically face important, inequitable obstacles when getting into the Finnish job market. By way of this program, we wish to do our half in breaking down these obstacles and encourage individuals to use. Everybody ought to have the ability to envision themselves working and being represented in our trade”.

Image source: SEKFinnish — Picture supply SEK

A Case for Individuals is a Case for the Enterprise

SEK has actively challenged the facility constructions throughout the Finnish artistic trade. For the previous seven years, SEK has run a MadWomen marketing campaign, an initiative designed to foster networking alternatives and enhance dialogue throughout trade boundaries.

Starting with Mad Ladies, the initiative has grown and broadened into MadWe. This transformation, which started with a workshop for the youth in March 2024, has sparked the thought for the brand new trainee program, inspiring hope and a way of risk within the trade.

Sonja Pihkala, Enterprise Director of SEK, stated, “The case for fairness is obvious. Moreover bettering worker well-being, uplifting teamwork and the power to innovate, based on research, even only one staff member representing a minor demographic can considerably enhance the staff’s understanding of a target market”.

By prioritising range and inclusion, SEK is just not solely enriching its personal company but additionally setting a robust instance for your complete artistic trade. Their initiative to offer alternatives for underrepresented youth demonstrates a dedication to fostering a extra equitable and modern future. As SEK continues to interrupt down obstacles and champion various voices, it’s clear that the way forward for creativity lies within the palms of a brand new era of gifted people from all backgrounds.