Would you like a easy solution to enhance your online business’s conversions and gross sales? Welcome messages for web sites have the facility to catch guests’ consideration, present them related affords, and provides them a cause to remain in your website.
One of the best web site welcome messages make a powerful first impression. They enhance person expertise (UX), set the tone to your model, and sometimes provide an attractive name to motion (CTA).
The appropriate welcome message could be step one to reworking new customers into loyal, life-long prospects.
On this article, we’ll share the highest 11 methods you should utilize web site popups to create a sales-driving greeting message.
However earlier than we dive into our examples, let’s check out what a welcome message is and why it’s so priceless.
What Is a Web site Welcome Message?
A web site welcome message is a popup or notification that web site guests see as quickly as they arrive in your homepage. You should use these messages to greet new guests and set the tone for future interactions. They aid you set up your model’s voice and begin a relationship with potential prospects.
These messages are greater than only a solution to say “welcome to my web page.” They allow you to alert your guests to vital info, resembling particular affords or occasions. And you may put this info entrance and middle, with out making main updates to your web site’s homepage.
Why Are Welcome Messages Essential?
Along with greeting new prospects and guests, welcome messages additionally present concrete, measurable advantages.
One of the best welcome message examples can enhance conversion for sure objectives. The truth is, welcome messages are 1 of the most effective methods you should utilize to:
- Enhance visitors to particular pages
- Develop your electronic mail checklist
- Make extra gross sales
- Get extra social media followers
You may accumulate electronic mail addresses or present a coupon code straight in your welcome message. You can even use your welcome message to direct customers to the pages you need them to go to, resembling particular weblog posts or product pages. When executed appropriately, this technique will increase conversions throughout your website.
In brief, welcome messages are highly effective instruments that extra enterprise house owners and entrepreneurs ought to make the most of.
However how must you use welcome messages in your web site?
We’ll be looking at 11 forms of welcome message examples, categorized by aim. You should use these examples to get concepts for reaching your online business’s objectives by way of efficient welcome message campaigns.
11 Forms of Welcome Message Examples
For this publish, we’ll be sharing welcome messages which were made with OptinMonster, the highest lead technology software program available on the market.
Why make welcome messages with OptinMonster? As a result of we provide all the pieces you could greet your guests with the best messages. Our popup codecs embrace:
- Lightbox popups
- Full-screen welcome mats
- Slide-in scroll bins
- Floating bars
Under, you’ll see examples of all of those pop-up varieties, so that you’ll have a transparent understanding of the best way to use them to your personal welcome messages.
And the most effective half? You may construct each one in every of our web site welcome message examples in 5 minutes or much less.
With our pre-made templates and straightforward drag-and-drop builder, you may create high-converting welcome messages in a snap. See how straightforward it’s on this step-by-step information to making a pop-up marketing campaign in beneath 5 minutes.
And you may create them with none coding or developer expertise. Which means even small companies and first-time entrepreneurs can use these examples on their web sites
Let’s dive into our checklist. We’ll share every instance primarily based on the aim of the welcome message.
1. Construct Your E mail Record
Rising a stable electronic mail checklist is important for each enterprise. E mail advertising and marketing is 1 of the most effective methods so that you can earn extra revenue. The truth is, it affords a return on funding (ROI) of 36:1.
However how do you get extra leads in your electronic mail checklist?
One straightforward approach is to make use of a welcome popup to entice web site guests to develop into electronic mail subscribers.
A popup is an effective way of catching your customers’ consideration. As quickly as they arrive at your website, they’ll be instantly greeted with a welcome message popup that asks them to subscribe.
However you must make them WANT to subscribe.
Listed here are 2 methods to draw new signups:
Use a lead magnet to make your provide extra attractive.
A lead magnet is a chunk of priceless content material that you simply provide in alternate for an electronic mail handle.
Examples of efficient lead magnets embrace:
- Coupon or low cost codes
- Free programs or webinars
- Unique one-time content material, resembling a free ebooks or PDF information
- Unique ongoing content material, resembling a weekly publication
A well-crafted welcome message will talk the worth of your lead magnet.
Right here’s an instance of a lightbox popup that promotes an electronic mail publication:
This popup affords a pleasant greeting and guarantees that electronic mail subscribers will obtain priceless suggestions for rising their leads. The message additionally states that the ideas within the publication are unique. Web site guests should subscribe to the e-mail publication with the intention to obtain this particular info.
When you’ve got a terrific lead magnet, why not present guests how priceless your online business could be proper off the bat?
This makes a welcome message popup the proper device for rising your electronic mail handle.
Don’t have a lead magnet? No worries. Listed here are 60+ lead magnet concepts that you would be able to begin utilizing in the present day.
Create a gamified marketing campaign to present individuals extra incentive to enroll.
A gamified marketing campaign creates a game-like expertise for customers. After they enter their electronic mail handle, they get the possibility to win a prize:
You may rapidly create a gamified marketing campaign with OptinMonster and set the foundations for what individuals can win and the way typically.
That approach, you by no means run out of your prizes!
Gamified campaigns are an easy-to-build answer for rapidly rising your electronic mail checklist.
Subsequent Steps:Â Ensure that all of your new subscribers obtain a welcome electronic mail collection! Welcome emails thank new subscribers, present extra details about your online business, and transfer potential prospects towards their first buy. Your emails may also stroll new customers by way of the onboarding means of your service.
You may automate your electronic mail campaigns to verify each new subscriber receives your welcome collection. That is vital as a result of welcome emails have a few of the highest open charges and conversion charges of all electronic mail advertising and marketing campaigns.
2. Showcase a Sale
If you happen to run a web based retailer, your customers are in all probability there particularly to take a look at your merchandise. And hopefully to make a purchase order!
That signifies that it’s best to welcome them with a sale to maintain them in your website longer. It will inspire them to look by way of your retailer and make the most of your provide.
For a giant sale, you in all probability need one thing that basically captures your viewers’s consideration.
A fullscreen welcome mat can make sure that each customer is aware of about your particular affords:
The marketing campaign above can also be an instance of utilizing a coupon code as a lead magnet.
If you’d like one thing much less intrusive than a full-screen popup, an alternative choice is floating bar marketing campaign with a countdown timer:
A floating bar, often known as a hi there bar, sticks to the highest of your internet pages as your person scrolls. The instance above alerts customers to a coupon alternative. Floating bars hold your provide on the prime of each web page as your person browses.
And once you add a countdown timer, you create a way of urgency that motivates individuals to behave.
Countdown timer campaigns could be a superb approach of boosting your gross sales.
Subsequent step: Discover ways to create a countdown timer popup to extend gross sales.
3. Show Enterprise Updates or Alerts
Generally, you could have adjustments in your organization that have an effect on customers. When that’s the case, your welcome message ought to allow them to know immediately.
These adjustments might embrace:
- New retailer hours
- Climate closings
- New areas
- Out-of-stock notices for a product
Or it may very well be every other info that your guests have to know.
For this kind of alert, a typical floating bar marketing campaign is the best choice:
A floating bar lets customers learn about vital adjustments. However, it gained’t overtake the whole display screen or interrupt their searching.
As a substitute, you can also make a small however daring announcement on the prime of the browser. If mandatory, you may embrace a button that hyperlinks to a web page with extra info.
This allows you to inform your website’s guests of firm updates in an unobtrusive approach.
Subsequent step: Study the steps for making a web site notification bar to maintain customers knowledgeable.
4. Welcome Again Returning Customers
Top-of-the-line methods to extend person loyalty is to personalize your messaging. You are able to do that by making a welcome message particularly for returning customers.
OptinMonster’s OnSite Retargeting® function helps you to present completely different messages to repeat guests. You may tailor your message for a unique audience: customers who appreciated your website sufficient to go to once more.
A slide-in scroll field is a good selection for returning customers:
Within the slide-in marketing campaign instance above, the web site welcome textual content is pleasant and acquainted. This can be a nice tone to strike with somebody who has already visited your web site.
Was your welcome message for first time customers a coupon? Think about providing a good higher provide for returning customers who didn’t have interaction together with your first welcome provide.
Welcome again messages provide the alternative to enhance your preliminary provide and proceed constructing a relationship with potential prospects and subscribers.
The instance above additionally addresses the person by identify.
You may accomplish this with OptinMonster utilizing Good Tags. Good tags will let you personalize the way in which you talk together with your viewers. You should use sensible tags for:
Nesxe Step: Study the steps to utilizing sensible tags in your welcome messages and optin campaigns.
5. Confirm Person’s Age
In case your on-line retailer sells merchandise for adults solely, you may create a welcome message that verifies your person’s age.
The truth is, many states would require this by regulation.
Luckily, you may construct a fullscreen welcome gate that requires customers to confirm their age earlier than accessing your website:
Or, you may create a customized popup to make customers enter their birthday:
These campaigns will hold your web site legally compliant and socially accountable.
Subsequent Step: Take a look at this tutorial on the best way to add age verification to any web site in minutes.
6. Enhance Webinar Registrations
Webinars are 1 of the most effective instruments in your gross sales funnel. They’re efficient, construct authority inside your area of interest, and make for a superb lead magnet.
You should use webinars at each stage of your buyer journey to maneuver customers in the direction of a sale.
However how do you get customers to enroll in your webinar? That’s the place a welcome message popup turns out to be useful.
You may create a popup letting customers learn about your upcoming webinar. For this, you could have 2 choices:
- Create a signup kind and ship a follow-up electronic mail
- Make a Sure/No popup marketing campaign that redirects to a touchdown web page
Each choices are easy. With OptinMonster, you may select 1 of our templates to create an optin kind to your webinar:
When customers give their electronic mail handle, you may ship them a follow-up electronic mail with particulars about your webinar. Plus, you’ll now have a brand new lead in your electronic mail checklist!
Alternatively, you should utilize a Sure/No popup to redirect customers to a touchdown web page:
If customers select, “Register Now,” they’ll be directed to a touchdown web page the place they’ll register.
Sure/No campaigns are nice as a result of they gained’t scare away your customers. Relatively than asking for contact info immediately, you will get the method rolling by asking a easy “sure or no” query.
Subsequent step: Comply with our information to making a webinar touchdown web page that converts.
7. Announce Free Transport
Free transport is a superb incentive for individuals to buy your merchandise. In any case, prospects will typically abandon their cart once they see surprising prices within the remaining complete.
One in all these surprising prices is transport.
Wish to cut back cart abandonment and drive extra gross sales? Use a floating bar marketing campaign to let individuals know the best way to get free transport:
This can be a great welcome for individuals coming into your website. Realizing that the worth they see is the worth they’ll pay is an added incentive to place extra gadgets within the cart!
It’s additionally a terrific upselling tactic as a result of prospects will buy extra to qualify without spending a dime transport.
Subsequent Step: Right here’s a full tutorial on the best way to add a free transport bar to your eCommerce retailer.
8. Get Extra App Downloads
Many corporations create apps to encourage customers to interact with their model. Apps are nice at constructing buyer loyalty, as they typically provide rewards to maintain customers coming again.
Now, you simply want individuals to obtain your app!
Like our final tip, we suggest utilizing a floating bar however including a countdown timer:
Top-of-the-line methods to get your web site guests to obtain the app is to allow them to learn about it. Floating bars are the proper device for getting your person’s consideration with out interrupting their expertise in your web site.
From there, use a countdown timer to construct urgency. You may give away your app completely free for a restricted period of time.
And with a dynamic countdown timer, you don’t have to set a hard and fast finish date. As a substitute, each person can have a sure time frame that begins once they first see your marketing campaign.
This builds sufficient motivation to your customers to obtain your app whereas preserving all the pieces honest for all of your website’s guests.
Subsequent step: Check out our 7 strategies for reinforcing app downloads.
9. Develop Podcast Listeners
When you’ve got a podcast, you could get the phrase out. And top-of-the-line occasions to do this is when a customer reaches your website.
A slide-in scroll facet field is ideal for drumming up new listeners out of your website’s visitors. That may look one thing like this:
Along with a welcome message, be sure to proceed to advertise your podcast by way of your website.
As an illustration, blogs can use an inline marketing campaign to redirect to your podcast.
That approach, individuals who take pleasure in your content material have a second solution to eat it.
That is significantly helpful if you happen to create podcasts from weblog posts or visa-versa. By placing an inline campiagn in your weblog’s introduction, you welcome your weblog readers with a solution to eat your content material on the go.
Subsequent Step: Are you new to podcasting? These podcasting plugins will allow you to host your podcast straight in your WordPress web site.
10. Redirect to Completely different Net Pages
Welcome messages aren’t all created equally. What works for one enterprise gained’t work for one more.
If you happen to’re a publishing firm, for instance, you could wish to create a welcome message that redirects customers to completely different content material classes.
With OptinMonster’s drag and drop builder, you may add buttons with redirect choices for content material classes of your web site:
This technique helps customers discover what pursuits them probably the most. It’s particularly helpful when you have plenty of content material in your website from a variety of niches.
Subsequent Step: When you’ve directed guests to the weblog posts they’re most serious about, observe our suggestions for attracting extra weblog subscribers.
11. Enhance Social Media Followers
Actual percentages fluctuate, however most sources agree that the overwhelming majority of first-time web site guests by no means go to your website once more. That’s plenty of visitors that goes to waste.
You may enhance your odds of repeat visitors by connecting with individuals on social media. Or, extra particularly, having them join with you.
OptinMonster has a template particularly designed to get you extra social followers on:
- Fb
- X (previously Twitter)
You may present buttons to observe you as a welcome message:
That approach, in the event that they go away later, you may nonetheless market to them by way of social media.
Convert Extra Web site Guests With Welcome Messages
And that’s it! You have got 11 forms of welcome message examples that may enhance UX, enhance sitewide visitors, develop your electronic mail checklist, and increase gross sales.
As you’ve seen in these examples, OptinMonster makes it straightforward to create welcome messages for each aim.
If you happen to’re welcoming individuals into your web site, you may additionally wish to ship them a message as they go away. Exit-Intent® popups are an effective way to get better abandoning guests and deserted carts.
The truth is, the health firm Crossrope was in a position to develop its electronic mail checklist by over 900% with exit-intent popups.
Plus, now you can use cell exit-intent campaigns that work on smartphones. For that, you’ll wish to try this text on the best way to create a cell exit-intent popup that converts.
Able to get began with OptinMonster? Join your risk-free OptinMonster account in the present day!
I am author and digital marketer with over 15 years of expertise. As a former advertising and marketing director for small nonprofits, I perceive what it is wish to be a one-person advertising and marketing division. I am right here that will help you generate extra leads in much less time.
