Twitter has over 368 million month-to-month energetic customers, so there’s no scarcity of extremely energetic and engaged customers on the platform. Nevertheless it additionally means there’s competitors for eyes on Tweets, and also you’ll must be strategic while you publish on the platform.
That’s the place Twitter scheduling is available in.
Scheduling Twitter posts ensures that your content material is revealed when your followers are extra probably energetic and might considerably enhance your Twitter engagement and attain. It additionally ensures you don’t should be “on” always of the day to manually Tweet when your viewers is most energetic.
On this information, we’ll talk about the significance of scheduling Twitter posts and why it is smart to your Twitter advertising technique—plus just a few key scheduling ideas. And that will help you get began, you’ll additionally learn to schedule Tweets—with and with out Sprout Social’s highly effective scheduling instrument.
Desk of contents
Advantages of scheduling Tweets
Why do you have to care about scheduling posts on Twitter, and why does it matter to your Twitter advertising? Let’s break down the the reason why scheduling Twitter posts is smart for companies.
1. Improves group and productiveness
Scheduling Twitter posts forward of time permits you to set up your Twitter publishing efforts so you possibly can stay productive in the course of the day. For instance, if you must Tweet a number of instances all through the day, scheduling Tweets means you possibly can proceed your every day duties with out interruption.
With Twitter scheduling, you possibly can dedicate a few hours every day or week to schedule your content material in batches. This retains you and your content material organized properly forward of time and helps preserve productiveness.
2. Helps preserve your posting schedule
Planning and scheduling your Tweets will be helpful when you’re making an attempt to ascertain or preserve a content material calendar. By planning out Tweets for the week or month forward, you could have the chance to create a constant posting schedule the place there’s no danger of forgetting to ship out a Tweet at a sure time.
So relaxation straightforward realizing you possibly can publish your Tweets based mostly in your pre-planned schedule, whether or not it’s round a particular marketing campaign or seasonal content material.
3. Ensures constant cross-platform messaging
In case your social media technique entails sharing the same message throughout all of your social media accounts, Twitter scheduling simplifies the method, making certain your cross-platform messaging is cohesive.
This additionally is smart while you’re managing a number of Twitter accounts. Through the use of a social media scheduler, you possibly can schedule your posts to exit on the similar time throughout all social media channels to take care of consistency.
4. Permits you to run exams on optimum ship instances
Schedule Tweets to exit at completely different instances all through the week to search out out which timing works greatest to your viewers. You may be stunned to find when your viewers is most energetic. Utilizing Sprout’s analysis on the greatest time to publish is an effective start line however can fluctuate based mostly in your trade or viewers.
5. Helps you goal completely different time zones
Scheduling Twitter posts additionally is smart when you must goal audiences in particular areas. You may schedule your Tweets to exit on the optimum ship instances for various time zones.
This improves your probabilities of reaching the proper audience on the proper time regardless of the place they dwell. This goes again to discovering the most effective time to Tweet based on your viewers, and testing on social media will help.
Find out how to schedule Tweets on Twitter
Twitter has its personal in-app scheduling instrument—at the moment obtainable solely on desktop—that makes it straightforward to schedule one Tweet at a time.
Step 1: Choose the Tweet Composer
Head to Twitter.com together with your Tweet thought. Click on contained in the Tweet Composer to get able to Tweet.
Step 2: Write out your Tweet
Compose your Tweet. You may add media (like a picture, video or GIF), add a ballot, add an emoji or tag your location.
Professional Tip: When you embody a picture or GIF in your Tweet, add an outline to it for accessibility.
Step 3: Click on schedule
Click on the icon of a calendar with a click on within the backside proper nook—that is the scheduling choice.
Step 4: Choose your schedule date
Enter the date and time you need your Tweet to go dwell. With Twitter’s instrument, you possibly can schedule Tweets out as far upfront as one 12 months. When you’ve chosen the right date and time, click on Affirm within the prime proper nook.
Step 5: Click on schedule
You’ll see a small snippet above the Tweet confirming the date and time it should go dwell. Click on Schedule to complete scheduling and add it to your queue of Tweets.
Find out how to schedule Tweets utilizing Sprout Social
The native Twitter scheduler is a superb instrument for the platform, but when you must handle model accounts throughout numerous social media platforms, it’s good to have one thing extra complete. Sprout is a sturdy social media publishing platform that you need to use to schedule your posts for Twitter, Instagram, Fb, LinkedIn, Pinterest, TikTok and extra.
Utilizing Sprout, you possibly can schedule your social posts weeks and months forward. And since you possibly can visualize your posting calendar, it’s a lot simpler to work on campaigns and promotions. The instrument even allows you to schedule recurring posts to simplify your planning and productiveness.
Right here’s how you need to use Sprout to schedule Twitter posts.
Step 1: Click on on the blue compose button
From the Publishing dashboard, click on on the blue Compose button on the prime right-hand nook of the display screen. This can open up a New Submit window, the place you possibly can write out your Tweet.
Step 2: Compose your Tweet
When you’ve linked a number of Twitter profiles to Sprout, select the Twitter profile the place you need to publish your Tweet from the Profile Picker drop-down menu on the prime. Then compose your Tweet, together with pictures and/or movies as properly.
Step 3: Click on the “When to publish” choice
Below your publish within the Composition window, you’ll discover a When to publish choice subsequent to a drop-down menu. Click on on the drop-down button and choose a Particular date and time.
Step 4: Select the date(s) you need to publish
Choose the date(s) and time(s) while you need your Tweet to publish. When you’re not too certain about what time to schedule your posts, choose Use Optimum Occasions, and Sprout will offer you choices for the most effective time to publish based mostly in your Tweet efficiency historical past. You can too choose a number of dates and instances for recurring Tweets.
Step 5: Click on schedule
When you’re executed, merely click on the Schedule button. And that’s it! You’ve scheduled your Tweet utilizing Sprout.
Find out how to schedule Tweets on cellular
It’s simply as straightforward to schedule Tweets by way of the Sprout Social cellular app. Begin by downloading the app from the App Retailer or Google Play Retailer and log into your Sprout Social account.
Then observe these steps.
Step 1: Faucet “Compose”
Faucet the Compose icon within the backside proper nook of your calendar.
Step 2: Kind out your Tweet
Kind out your Tweet and add any extra media.
Step 3: Faucet “Schedule”
Faucet Schedule from the highest dropdown menu, choose your most well-liked date and time, then faucet Save.
Find out how to view scheduled Tweets
Trying again at your at the moment scheduled Tweets will help you just remember to haven’t left any out out of your deliberate content material calendar. You additionally might need to return and edit or reschedule your scheduled Tweets if a brand new promotion all of the sudden comes up and it’s essential to create new content material.
Find out how to view scheduled Tweets on Twitter
To view any Tweets you’ve scheduled by way of Twitter itself, click on the schedule icon once more. There’s a hyperlink on the backside of the popup for Scheduled Tweets. Click on this.
You’ll be taken to your Drafts part, which has two tabs: Unsent Tweets and Scheduled. You may view your whole scheduled Tweets and click on on any you may have to edit, reschedule or delete.
Find out how to view scheduled Tweets in Sprout Social
After scheduling your Tweets utilizing Sprout, you possibly can view them within the Publishing Calendar. There are a variety of various methods you possibly can view these Tweets, relying on what makes probably the most sense to your wants.
Checklist view
Right here, you possibly can view your scheduled posts in record format so as of after they’ll exit.
Week view
Or you need to use the week view to visualise the posts you’ve scheduled all through that specific week. The weekly view additionally helps you visualize the publish quantity for the present and upcoming week, and what order posts shall be revealed, in case you need to make some changes.
From right here, you possibly can simply change issues round by shifting the playing cards. As an example, when you see that you’ve got too many Tweets going out on Tuesday, you possibly can drag one of many playing cards to schedule the publish for one more day of the week.
Month view
If you choose the month view, you possibly can visualize your publishing schedule for the complete month. You’ll be capable to see what number of posts you could have scheduled on a sure day and on which platform. It is a nice option to evaluation your month-to-month publishing calendar and discover out if there’s any want for changes, particularly based mostly round completely different advertising campaigns or holidays.
Find out how to schedule a number of Tweets
In case you have a lot of Tweets to schedule, the concept of sitting at your desk and scheduling one after the other probably looks like a little bit of a nightmare. Fortunately, with Sprout’s bulk scheduling capabilities, you don’t have to fret about that.
When creating your content material, accomplish that in a spreadsheet. You need to use both Excel or Google Sheets, however when you’re incorporating emoji into your Twitter content material, you’ll need to go for Google Sheets to keep away from formatting points.
You’ll have to format your spreadsheet with the next column headers:
- date: In dd/mm/yyyy or mm/dd/yyyy format, relying in your import preferences.
- time_24hr: Place in 24-hour format. Every of your Tweets have to be scheduled at the very least 10 minutes aside from one another in addition to at the very least 10 minutes after the time you’re importing your spreadsheet to Sprout.
- message_text: Your Tweet content material. Do not forget that it have to be lower than 280 characters—except you’re subscribed to Twitter Blue the place you rise up to 4,000 characters. If it’s essential to embody a hyperlink, paste it into this column.
- public_image_url: When you’re including a picture to your Tweet, use this column to stick the hyperlink to your public picture URL. Contemplate importing it to your CMS and grabbing the hyperlink from there.
When you’ve accomplished your spreadsheet, export it as a CSV. You then’ll head to the Publishing dashboard in your Sprout Social account earlier than clicking to the Calendar view. Then click on the three dots to entry Bulk Submit Import.
When you click on that, you’ll be taken to the Import Posts dashboard so you possibly can drag and drop your CSV to add your Tweets. Choose your Twitter account then be sure to have the right date format based mostly on the way you formatted dates inside your spreadsheet.
Then click on Begin Import to start importing your newly scheduled Tweets.
If there are any points with a few of your Tweets, you possibly can obtain a CSV of any that weren’t capable of be imported with the intention to repair the formatting errors and re-upload the remaining content material.
This makes it extremely straightforward to schedule a complete month’s price of Twitter content material without delay, with out having to spend your whole day scheduling Tweet after Tweet.
Ideas for scheduling a number of Tweets
Prepared to begin scheduling your Tweets? It may be such an enormous time-saver that we extremely advocate it. However first, listed below are just a few ideas to assist make scheduling as straightforward as attainable.
Establish how usually it’s best to publish
Earlier than you begin creating and scheduling your Twitter content material, establish how usually to publish. Whereas our overarching suggestion is 3-4 Tweets per day, you also needs to take note of your historic information to see what number of Tweets get you the most effective attain and engagement.
You may then follow this variety of every day Tweets as you create and schedule your content material. This ensures you’re sticking with the quantity that generates the most effective outcomes.
Evaluate your scheduled Tweets
After a day of scheduling—and even when you used the majority scheduling choice—at all times return to evaluation your scheduled Tweets. By reviewing your calendar, you possibly can double test that you just haven’t missed any content material or double-posted any content material, eliminating potential errors.
Test analytics commonly
Whereas scheduling Tweets generally is a large time-saver, that doesn’t imply you get to neglect different components of your Twitter technique—together with monitoring your analytics. Keeping track of your Twitter analytics will help you be certain your technique remains to be working, that you just’re posting the appropriate frequency and quantity of Tweets and that your engagement isn’t dropping.
Why wait? Schedule Tweets right this moment
When executed proper, Twitter scheduling generally is a good and environment friendly option to handle your social media content material. And Sprout offers you a strong set of publishing instruments that will help you execute that extra successfully. Along with simply scheduling your Tweets, you need to use Sprout instruments to visualise your content material calendar, add belongings for later use and seamlessly collaborate together with your staff.
When you’d prefer to strive scheduling your Twitter posts, alongside together with your different social profiles, join a free 30-day trial.
