Hashtags are all over the place, and I do imply all over the place!
Now you can discover them on each main social community (excluding LinkedIn), and greater than doubtless, your clients or shoppers are already utilizing them ultimately or one other.
There actually are many ways in which you should utilize hashtags for your online business’s social media advertising, however within the curiosity of time, I’m going to focus solely on how you can create and use a hashtag in your subsequent occasion.
Why ought to I take advantage of a hashtag for my occasion?
As a small enterprise proprietor or nonprofit skilled, you’re placing on all types of occasions to indicate your experience, purchase new shoppers, or construct out your community of supporters in your trigger. It’s time to make use of hashtags to extend consciousness and the visibility of your occasions.
By together with a hashtag in your promotions, commentary, and post-event thank yous, you’re not solely pulling a dialog collectively, however you’re additionally making it straightforward for folks to search out pictures and attendee interactions together with your occasion.
How do I create a hashtag for my occasion?
Making a hashtag is straightforward. Step one is developing with a hashtag that might be straightforward for folks to make use of and drive extra visibility to your occasion.
Your occasion hashtag must be:
- Distinctive: Search Twitter for the hashtag you take into consideration. If it has been used not too long ago, you have to to rethink it. If not, have at it!
- Brief: Keep in mind, on Twitter you solely have 280 characters to make use of. As a result of that’s the place many of the dialog might be going down, that you must ensure that to maintain your hashtag brief.
- Associated: Your hashtag ought to mirror your occasion. Ex: Small Enterprise Week (#SBW2020) or a Fixed Contact Vacation Planning Occasion (#CCHoliday).
- Memorable: You need your attendees to make use of this hashtag when they’re speaking about your occasion. This implies that you really want them to have the ability to bear in mind what hashtag is related to the occasion, with out them having to try to discover it each time they wish to discuss your occasion.
Listed below are some good examples of common occasion hashtags:
How will anybody learn about my hashtag?
Much like some other advertising marketing campaign, if you don’t correctly put it on the market nobody will comprehend it exists. The identical goes in your new hashtag.
Your hashtag must be all over the place! However let’s break it down just a little extra:
Earlier than your occasion
- Construct consciousness: Your hashtag must be included in all social promotions of your occasion.
- Hear: Monitor your hashtag on social websites so you’ll be able to thank individuals who use your hashtag when mentioning that they’ll be attending your occasion (or, higher but, selling your occasion for you).
- Be seen: Be certain to incorporate your occasion hashtag in your registration web page, informing attendees to “Be part of the Dialog.”
Throughout your occasion
- Create conversations: Use a program like tweetbeam.com (that’s my favourite) to mission the dialog on a display. This can entice others to affix the dialog throughout your occasion.
- Invite: Have any and your whole audio system announce the hashtag and level out your tweetbeam stream.
- Take part: Be certain to have interaction together with your attendees who’re utilizing the hashtag. Retweet them and ask questions. Simply be sure you’re not too invasive. This isn’t the place so that you can promote your online business.
Tip: Use your social media instruments to schedule a few tweets round your occasion content material earlier than the occasion begins — simply in case you don’t have time to submit in the course of the occasion.
After your occasion
- Write digital thanks playing cards: You now have a social listing of your whole engaged attendees. Take the time to thank them individually for becoming a member of you at your occasion.
- Preserve the dialog going: Proceed to observe the hashtag till the dialog dies. You’ll be stunned how a lot folks will proceed to speak about an amazing occasion. Proceed to retweet and point out the items of nice content material your attendees are sharing.
- Collect multimedia from the occasion: Trying to find your hashtag on particular person social networks or utilizing a program like Storify to drag all networks collectively permits you to view all photos and/or movies that had been shared (together with all different nice content material) round your occasion.
Tip: Each image, quote, and hashtag used in your occasion could make nice content material for a brand new Fb album, your web site, or a Pinterest Board.
How do I handle my occasion hashtag?
Hashtags may be very seen, similar to all social promotions. Moderating is the important thing to a profitable hashtag. The very last thing you need is somebody selling your occasion, or worse, asking you a query about your occasion and nobody is there to reply.
Managing occasions may be laborious sufficient, so be sure you create a plan to additionally handle your occasion hashtag.
Tip: Making a stream particularly in your occasion hashtag on a platform like Hootsuite can actually allow you to preserve observe of the dialog.
Does utilizing a hashtag expose my enterprise to spam?
Sure, it may well. Nevertheless, you need to pat your self on the again if this occurs. The one time you’ll discover spammers utilizing a particular hashtag is that if it’s a “trending hashtag.”
A trending hashtag is a hashtag that’s getting used greater than they had been beforehand. The trending listing is on Twitter to assist folks discover “breaking information” from internationally in real-time.
So for those who’ve made the “trending listing” and start to have spammers invade your hashtag, DO NOT PANIC! This implies you’re wildly profitable!
Tip: Submit about the truth that there are spammers, so your attendees don’t by chance click on on something the spammers are sharing.
Questioning what a hashtag stream appears to be like like?
Why not take a few minutes proper now, to take a look at the #SmallBizSaturday stream? One of the best ways to be taught a brand new idea on social media is to only leap in and see how others are utilizing it.
For extra assist together with your social media advertising, signal as much as obtain our Hints & Ideas publication.
