Most-downloaded apps globally in 2022, in response to Apptopia.
If you wish to know what’s taking place on the planet, one vital metric is what apps individuals are downloading. For 2022, Fb dropped by greater than 25%, TikTok saved successful, and CapCut, a previously obscure video modifying software program, cracked the highest 4 most-downloaded apps on the planet. Not shockingly, it’s made by the mother or father firm of TikTok, and is a popular instrument of influencers for creating — you guessed it — TikTok movies.
In contrast to 2021, two video games made the highest 10 for international installs, in response to knowledge launched at the moment by cell intelligence agency Apptopia.
And whereas Fb app installs had been down, Fb’s mother or father firm Meta might be joyful that WhatsApp, a previously Eurocentric messaging app, has continued its development each globally and in the US. Sadly, it’s doing so on the expense of Meta’s personal Messenger app.
Right here’s the highest 10 most-downloaded apps globally:
- TikTok: 672 million
- Instagram: 548 million
- WhatsApp: 424 million
- CapCut: 357 million
- Snapchat: 330 million
- Telegram: 310 million
- Subway Surfers: 304 million
- Fb: 298 million
- Stumble Guys: 254 million
- Spotify: 238 million
And right here’s the highest 10 most-downloaded apps for the US:
- TikTok: 99 million
- Instagram: 72 million
- Money App: 64 million
- WhatsApp: 63 million
- Snapchat: 54 million
- Subway Surfers: 51.4 million
- Roblox: 50.9 million
- Amazon: 47 million
- Messenger: 46.3 million
- Fb: 45.5 million
What we’re seeing is proof of massive adjustments within the cell ecosystem, and the place individuals are spending time on their cell units, says Apptopia’s Adam Blacker.
“Messenger is ceding share,” Blacker says. “WhatsApp grew chunk in a giant market: the U.S., [going] from 12% of WhatsApp downloads in 2021 to fifteen%. The US additionally accounted for 13% of Telegram downloads this yr versus 9% final yr.”
There are additionally vital shifts in e-commerce.
SHEIN was the most-downloaded procuring app globally with 229 million installs, whereas Want, which has been on the highest downloads checklist since 2017, dropped fully off. Within the U.S., nonetheless, SHEIN took second place with 40 million installs as Amazon took first with 47 million app downloads. A brand new entrant from a Chinese language firm, Pinduoduo, truly made the U.S. checklist at quantity eight, with 16.5 million installs, after being obtainable for lower than half a yr.
“For the primary time ever, SHEIN is probably the most downloaded Purchasing app this yr,” Blacker says. “Attention-grabbing sufficient, Temu (owned by Pinduoduo) has made the U.S. checklist and its worth proposition jogs my memory numerous Want. What makes Temu’s arrival so spectacular is that it solely launched in late August of this yr.”
Prime 10 most downloaded procuring apps globally:
- SHEIN: 229 million
- Meesho: 210 million
- Shopee: 203 million
- Amazon: 195 million
- Shopsy: 141 million
- Flipkart: 115 million
- Pinduoduo: 79 million
- Alibaba: 66 million
- Lazada: 64 million
- Mercado Libre: 58 million
Prime 10 most obtain procuring apps in the US:
- Amazon: 47 million
- SHEIN: 40 million
- Walmart: 32 million
- Fetch: 23.2 million
- Store: 22.9 million
- Etsy: 17.75 million
- Nike: 17.1 million
- Temu: 16.5 million
- eBay: 16.1 million
- OfferUp: 15.8 million
Apparently, Store’s largest shareholder is Tobi Lutke, the CEO of Shopify, whose software program powers the Store app. Additionally notable: one of many high e-commerce apps is definitely a model app, Nike. Primarily, Nike is turning into a big direct-to-consumer channel in its personal proper.
“Nike has at all times been a high downloaded Purchasing app within the U.S. and simply tops our first ever chart exhibiting direct-to-consumer apps,” Blacker mentioned in a weblog submit. “Its administration crew is actively invested in leveraging digital channels to enhance buyer expertise. Lately Lululemon has been following Nike’s lead, enabling it to turn out to be the quickest rising D2C app in the US.”
Video games are large in Google Play and the App Retailer, in fact. Surprisingly, the highest 10 video games present a big variety of high video games are outdated: very outdated for cell apps. Two of the highest 10 are actually 10 years outdated: Subway Surfers and Sweet Crush Saga.
The highest 10 most obtain video games globally:
- Subway Surfers: 304 million
- Stumble Guys: 254 million
- Roblox: 208 million
- Sweet Crush Saga: 138 million
- Race Grasp 3D: 128 million
- 8 Ball Pool: 120 million
- FIFA Cell: 111 million
- Merge & Battle: 110 million
- Garena Free Fireplace: 109 million
- Bridge Race: 107 million
It’s vital to notice, nonetheless, that getting probably the most installs doesn’t equate to incomes probably the most income. A number of the largest income earners like Conflict of Clans from Supercell received’t make the highest 10 in downloads, however are perennial high earners.
The Apptopia knowledge relies on installs from Google Play and the iOS App Retailer, however doesn’t embrace Android installs in China.
