Fb Ad Sizes and Specs: Your 2023 Cheat Sheet

Identical to the remainder of the Web, Fb is extra video-centric than ever.

These are the basic Fb video adverts, displayed between content material from buddies, household, Teams, and Pages in your newsfeed.

On this format, articles open instantly in-app, into an optimized studying expertise. Your adverts will show inside this Instantaneous Article setting, form of like print adverts in {a magazine}.

Keep in mind that whereas sound is non-compulsory, captions are not supported for this sort of content material.

Fb in-stream video adverts are exhibited to customers earlier than, in between, or after movies from their favourite publishers and creators. These adverts may additionally seem inside Fb Reside streams, from choose, pre-approved gaming, leisure and sports activities companions.

In-stream video adverts seem on each desktop and cell. They’re typically skippable, after watching the primary 5 seconds, and by no means auto-play greater than 15 seconds of content material.

Fb Search is a crucial manner for customers to seek out the content material they need, each on Market and Fb typically.

Search outcomes adverts enable you to join with customers who’re searching for content material related to your product and area of interest.

• File Sort: MP4, MOV or GIF
• Minimal width: 120 px
• Minimal peak: 120 px
• Decision: At the least 1080 x 1080 pixels
• Video ratio: 1:1
• File Dimension: 4GB max
• Minimal length: 1 second
• Most length: 241 minutes

The Video Feed opens when customers click on a video of their dwelling Information Feed, suggesting extra movies they may like. Video feed adverts seem in between these natural movies.

This desktop-only format mostly seems alongside the proper aspect of the display screen. It’s mostly displayed alongside Fb Pages, however can seem elsewhere, too.

• File Sort: MP4, MOV or GIF
• Minimal width: 120 px
• Minimal peak: 120 px
• Decision: At the least 1080 x 1080 pixels
• Video ratio: 1:1 for desktop or cell, or 4:5 for cell solely
• File Dimension: 4GB max
• Minimal length: 1 second
• Most length: 241 minutes

This ‘discover web page’-like expertise helps customers uncover new companies in niches they’re desirous about, like eating places, clothes, or magnificence.

Enterprise Discover content material consists of each paid adverts and natural posts.

• File Sort: MP4, MOV or GIF
• Minimal width: 120 px
• Minimal peak: 120 px
• Decision: At the least 1080 x 1080 pixels
• Video ratio: 1:1 (for desktop or cell) or 4:5 (for cell solely)
• File Dimension: 4GB max
• Minimal video size: 1 second
• Most video size: 241 minutes

Think about a Fb ad with out a picture — severely, attempt it.

Sounds… boring, proper? Social media is a visible medium, and with out some form of colourful eye sweet, customers received’t even discover your ad, not to mention click on. That’s why each ad you add to Fb ought to have a picture, if not a number of (extra on that later).

However determining picture adverts for Fb could be tough. Completely different placements and codecs name for various sizes, and also you need to be sure you get it proper so that you’re displaying your product at its finest.

It doesn’t matter what, Fb suggests selecting an fascinating product photograph, that may make folks need to click on and study extra. Or, use a gorgeous, artistic photograph to point out off your model id.

Relying in your ad’s goal (like consciousness or engagement), you may be capable of use a Panorama or 360° photograph in your Fb adverts. Fb will acknowledge these routinely.

Right here’s the ad specs and sizes you want for every kind of picture adverts on Fb.

These are the basic Fb single picture adverts, displayed between content material from buddies, household, Teams, and Pages in your newsfeed.

This desktop-only format mostly seems alongside the proper aspect of the display screen. It’s mostly displayed alongside Fb Pages, however can seem elsewhere, too.

As a result of proper column photos are so small, Fb recommends not including any textual content overlay.

On this format, articles open instantly in-app, into an optimized studying expertise. Your adverts will show inside this Instantaneous Article setting, form of like print adverts in {a magazine}.

• File Sort: JPG or PNG
• Ratio: 1.91:1 to 1:1
• Decision: At the least 1080 x 1080 pixels
• File Dimension: 30MB max

Beloved by deal-hunters all over the place, Market is a superb place to purchase something beneath the solar from resellers, artisans, and companies of any dimension in your local people.

Market picture adverts are a good way to succeed in a super-engaged viewers who’s already within the temper to buy and purchase.

Fb Search is a crucial manner for customers to seek out the content material they need, each on Market and Fb typically.

Search outcomes adverts enable you to join with customers who’re searching for content material related to your product and area of interest.

• File Sort: JPG or PNG
• Ratio: 1.91:1 to 1:1
• Decision: At the least 1080 x 1080 pixels
• Most File Dimension: 30MB
• Minimal Width: 600 pixels
• Minimal Top: 600 pixels

This ‘discover web page’-like expertise helps customers uncover new companies in niches they’re desirous about, like eating places, clothes, or magnificence.

Enterprise Discover content material consists of each paid adverts and natural posts.

• File Sort: JPG or PNG
• Ratio: 1.91:1 to 1:1
• Decision: At the least 1080 x 1080 pixels
• Most File Dimension: 30MB max
• Minimal Width: 600 pixels
• Minimal Top: 600 pixels

What in case you may carry collectively a number of photos, and even photos and movies, in a single ad?! It’s not a dream — it’s a actuality!

Displayed between content material from buddies, household, Teams, and Pages, Carousels make an incredible addition to the basic Fb Feed expertise.

• Ratio: 1:1
• Decision: At the least 1080 x 1080 pixels
• Minimal variety of playing cards: 2
• Most variety of playing cards: 10

• Picture File Sort: JPG or PNG
• Picture File Dimension: 30MB max

• Video File Sort: MP4, MOV or GIF
• Video File Dimension: 4GB max
• Video Length: 1 second to 240 minutes

This desktop-only format mostly seems alongside the proper aspect of the display screen. It’s mostly displayed alongside Fb Pages, however can seem elsewhere, too.

Remember that solely the primary card of your Carousel can be seen within the Proper Column. Fb recommends not including any textual content or design parts on high of those photos.

• Ratio: 1:1
• Decision: At the least 1080 x 1080 pixels
• Minimal variety of playing cards: 2
• Most variety of playing cards: 10

• Picture File Sort: JPG or PNG
• Picture File Dimension: 30MB max

• Video File Sort: MP4, MOV or GIF
• Video File Dimension: 4GB max
• Video Length: 1 second to 240 minutes

Beloved by deal-hunters all over the place, Market is a superb place to purchase something beneath the solar from resellers, artisans, and companies of any dimension in your local people.

Market picture adverts are a good way to succeed in a super-engaged viewers who’s already within the temper to buy and purchase — and Carousels supply much more of an interactive, searching expertise.

• Ratio: 1:1
• Decision: At the least 1080 x 1080 pixels
• Minimal variety of playing cards: 2
• Most variety of playing cards: 10

• Picture File Sort: JPG or PNG
• Picture File Dimension: 30MB max

• Video File Sort: MP4, MOV or GIF
• Video File Dimension: 4GB max
• Video Length: 1 second to 240 minutes

This ‘discover web page’-like expertise helps customers uncover new companies in niches they’re desirous about, like eating places, clothes, or magnificence.

Enterprise Discover content material consists of each paid adverts and natural posts. Carousels are the proper technique to create an interactive, shopping-like expertise to your clients. Consider these adverts as your digital store cabinets!

• Ratio: 1:1
• Decision: At the least 1080 x 1080 pixels
• Minimal variety of playing cards: 2
• Most variety of playing cards: 10

• Picture File Sort: JPG or PNG
• Picture File Dimension: 30MB max

• Video File Sort: MP4, MOV or GIF
• Video File Dimension: 4GB max
• Video Length: 1 second to 240 minutes

Fb Search is a crucial manner for customers to seek out the content material they need, each on Market and Fb typically.

Search outcomes adverts enable you to join with customers who’re searching for content material related to your product and area of interest. Then, exhibit what makes your providing particular with a number of photos to scroll by means of!

• Ratio: 1:1
• Decision: At the least 1080 x 1080 pixels
• Minimal variety of playing cards: 2
• Most variety of playing cards: 10

• Picture File Sort: JPG or PNG
• Picture File Dimension: 30MB max

• Video File Sort: MP4, MOV or GIF
• Video File Dimension: 4GB max
• Video Length: 1 second to 240 minutes

Think about your product — fullscreen! That’s the large-scale, participating expertise that Tales adverts create. Plus, have enjoyable and get artistic by including emoji, stickers, and interactive options like query bins and polls.

They’ll show for five seconds, or till the person swipes ahead.

Tales are the proper technique to exhibit your vertical video — particularly if it’s a well timed, lo-fi, or behind-the-scenes expertise that you just need to really feel unique and restricted.

Tales video adverts will play for as much as 15 seconds, or much less in case your video is shorter. You even have the choice to separate an extended video into 2 or 3 separate Tales playing cards. After that, viewers can click on Maintain Watching in the event that they need to see the remaining.

Carousel Story adverts show in Messenger, proper above the person’s essential inbox. It’s the proper technique to ship a self-directed expertise and let customers browse your merchandise with out ever leaving the app.

These carousels have the identical specs and sizes as they’d wherever else on the location.

• Ratio: 1:1
• Decision: At the least 1080 x 1080 pixels
• Minimal variety of playing cards: 2
• Most variety of playing cards: 10

• Picture File Sort: JPG or PNG
• Picture File Dimension: 30MB max

• Video File Sort: MP4, MOV or GIF
• Video File Dimension: 4GB max
• Video Length: 1 second to 240 minutes

Quick-form video is taking on — and Reels has grow to be a drive to be reckoned with! Reels makes it straightforward to get in on the short-form video enjoyable, whether or not you’re targeted on community-building, model consciousness, or closing gross sales.

Fb suggests utilizing Reels to take part in enjoyable tendencies, educate clients in your product, or inform your model story in genuine, from-the-heart methods.

Suppose Reels adverts as Tales that received’t disappear. Equally to Tales adverts, these will pop up between natural content material from accounts your viewers follows.

Customers can remark, like, view, save, share and skip these adverts, and they are often accessed from the Reels Feed or Tab, which opens a vertically-scrolling viewer.

Video is the secret with Reels. These vertical movies could be as much as 60 seconds, they usually’re the last word technique to get actual, construct relationships, and let customers see your product in motion.

Quick vertical video isn’t going wherever — so bounce in and begin having enjoyable!

No video? No drawback! Submit your finest product or branding photos to Reels. Strive dressing it up with enjoyable design parts, textual content overlay, and even an audio soundtrack!

These small adverts allow you to show a services or products on-screen over your Reel, whereas it’s working.

These single, static photos ​​can pop up at first of a Reel, or keep on-screen as a banner. For instance, you can create a Reel product tutorial, with a hyperlink to purchase the product itself in an overlay picture.

As a result of these photos are so small, Fb recommends not including any textual content or design parts.

• File Sort: JPG or PNG
• Ratio: 1:1
• Decision: At the least 1080 x 1080 pixels
• Most File Dimension: 30MB
• Minimal Width: 600 pixels
• Minimal Top: 600 pixels

That’s proper, Carousels can discover a dwelling on Reels, too. These are the identical Carousel specs and sizes you’d anticipate finding wherever else on Fb (however bear in mind, preserve it brief and candy)!

• Ratio: 1:1
• Decision: At the least 1080 x 1080 pixels
• Minimal variety of playing cards: 2
• Most variety of playing cards: 10

• Picture File Sort: JPG or PNG
• Picture File Dimension: 30MB max

• Video File Sort: MP4, MOV or GIF
• Video File Dimension: 4GB max
• Video Length: 1 second to 240 minutes

These Collections will show between content material from buddies, household, Teams, and Pages, on customers’ dwelling Feed.

The primary media asset you add to your Instantaneous Expertise would be the Assortment’s cowl picture or video — so select fastidiously!

• Decision: At the least 1080 x 1080 pixels
• Ratio: 1:1

• Picture File Sort: JPG or PNG
• Picture Most File Dimension: 30MB

• Video File Sort: MP4, MOV or GIF
• Video Most File Dimension: 4GB

Assortment adverts (and Instantaneous Expertise) additionally show inside Instantaneous Articles — how’s that for meta?

These Collections use the identical specs as their counterparts in the primary feed.

• Decision: At the least 1080 x 1080 pixels
• Ratio: 1:1

• Picture File Sort: JPG or PNG
• Picture Most File Dimension: 30MB

• Video File Sort: MP4, MOV or GIF
• Video Most File Dimension: 4GB

Individuals searching the Video Feed can peruse Assortment adverts, too. Identical to you noticed above, content material for these Instantaneous Experiences follows comparable specs.

• Decision: At the least 1080 x 1080 pixels
• Ratio: 1:1

• Picture File Sort: JPG or PNG
• Picture Most File Dimension: 30MB

• Video File Sort: MP4, MOV or GIF
• Video Most File Dimension: 4GB

The artwork of Fb promoting is extra than simply sizes and specs. Right here’s what you’ll must know to create a very profitable marketing campaign:

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