As anybody who works at ZoomInfo will let you know, we transfer quick and with goal. So it’s no shock that lower than two months after buying Refrain, a dialog intelligence platform, we labored shortly to improve the combination between the merchandise.
These upgrades deal with three areas:
- Simpler entry to Refrain’ Momentum Insights characteristic
- Automated transcription of calls from ZoomInfo Have interaction
- Extra correct information feeding into Refrain
The integrations assist income groups develop stronger prospect and buyer relationships, make higher selections, and win extra enterprise.
Extra Time to Collect Insights
Dialog intelligence gives reps with a deeper understanding of gross sales calls by recording, transcribing, and analyzing these conferences to ship AI-based insights. For instance, reps can look ahead to key phrases in conversations that traditionally point out a prospect is extra doubtless to purchase, whereas gross sales managers can higher coach their groups by reviewing name tendencies.
By combining Refrain’ options with ZoomInfo’s best-in-class information and automatic workflows, dialog intelligence can scale companywide and add rocket gasoline to go-to-market methods.
Analysis agency Forrester discovered that 57 % of B2B gross sales leaders supposed to make investments extra on AI and automation instruments in 2021. With the assistance of this know-how, “sellers may have the time and area to conduct deeper buyer analysis, cull insights from information, and orchestrate extra significant interactions with their consumers,” Forrester analyst Mary Shea wrote.
Let’s look in additional element on the upgrades we’ve made to the ZoomInfo + Refrain integration.
Simpler Entry to Momentum Insights
In response to Refrain analysis, 57 % of gross sales reps don’t forecast their pipeline appropriately. That lack of information can result in missed quotas and derailed firm income.
One key to bettering these forecasts? An correct sense of your deal momentum — the velocity at which you test off gross sales course of milestones.
Refrain’ Momentum Insights characteristic gives reps better visibility of their total pipeline and particular person relationships throughout offers and accounts, letting them shortly pinpoint whether or not they have the best momentum to maneuver ahead.
As a part of our integration improve, Momentum Insights is now out there on ZoomInfo’s firm and contacts pages through the Refrain tab. Prospects now can conveniently view this crucial account relationship info instantly within the ZoomInfo platform.
Transcription of Have interaction Calls by Refrain
ZoomInfo Have interaction is our gross sales engagement platform that options an automatic gross sales dialer.
When clients of Have interaction and Refrain use the dialer inside Salesforce, recordings are saved in Salesforce and mechanically despatched to Refrain for name transcription and evaluation. With a two-click integration, reps who use the Have interaction dialer can achieve useful perception from Refrain about prospect calls.
Extra Correct Knowledge Feeding into Refrain
Beforehand, Refrain acquired B2B information from Clearbit. Naturally, we swapped out information sources after ZoomInfo acquired Refrain, and the development for patrons is notable.
The switchover resulted in Refrain having 33 % larger information precision, which suggests extra correct info for reps to behave on. Refrain customers can even get pleasure from 10 instances quicker loading for information data, from 1.5 seconds right down to 150 milliseconds. As any gross sales skilled is aware of, seconds really do rely.
Enhance Your Pipeline’s Well being
Bringing Refrain’ capabilities into the ZoomInfo suite presents a robust tag workforce of gross sales dialog insights and B2B intelligence. For gross sales groups, this mix builds pipelines at scale.
Our new upgrades to the ZoomInfo + Refrain integration present better visibility into consideration progress and elevated velocity to assist shut offers.
In the event you haven’t checked out the advantages of ZoomInfo + Refrain, now is a superb time to take action. Don’t let your pipeline falter when there are instruments to make your gross sales course of run smoother.
