When ESPN introduced the fan-favorite “This Is SportsCenter” advertisements in-house in 2017, it didn’t anticipate a pandemic to power the marketing campaign to go dormant two years later.
Now, with the assistance of latest inventive associate Arts & Letters, “This Is SportsCenter” is formally again with 4 spots—shot in a single day at ESPN headquarters in Bristol, Conn. The brand new advertisements characteristic celebrity athletes, together with U.S. Ladies’s Nationwide Group gamers Megan Rapinoe, Becky Sauerbrunn and Sophia Smith, in addition to beloved mascots, reminiscent of Delta State College’s Combating Okra.
Within the newest episode of Adweek’s Adnatomy, we spoke with ESPN, the company and the editors behind the revival to take us behind the scenes—from conception by way of manufacturing—and what it means to convey again one in every of promoting’s most beloved campaigns. Plus, get a sneak peek on the upcoming advert led by Olympic gold medalist Sydney McLaughlin.
