If you understand Bozoma Saint John’s identify, that isn’t accidentally.
Sure, she’s held high-profile company roles — working as the worldwide CMO of Netflix, CMO of Endeavor, chief model officer of Uber, head of promoting of Apple Music and iTunes, and head of music and leisure advertising and marketing at PepsiCo. However now that she’s working independently, she’s blissful to say that when she took these jobs, she was very intentional about being seen in them. She bought press. She acquired trade awards. And that is as a result of she believes very strongly: If you aren’t getting consideration on your work, you will simply be neglected.