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HomeFacebook MarketingEngaged-View Placements Clarified - Jon Loomer Digital

Engaged-View Placements Clarified – Jon Loomer Digital


Right here’s an replace on Engaged-View attribution

Again in June of final yr, Meta first introduced Engaged-View Attribution. It counts a conversion when somebody views your video for at the very least 10 seconds (or 97% if the video is shorter) and converts with out clicking inside sooner or later.

Engaged-View Attribution

On the time, Meta mentioned that it solely utilized to skippable movies, however they didn’t present additional clarification. It wasn’t clear which placements truly utilized, although it did appear to be most of them.

This despatched me on a little bit of an journey to determine it out. At first, I questioned the worth of an attribution setting that solely utilized to a couple placements. As I researched Meta’s definition of every placement and broke down outcomes by placement, an image began to make clear.

However, there nonetheless wasn’t something definitive from Meta relating to which particular placements truly utilized and which didn’t. That’s, till now.

Lastly, Meta launched new documentation that solutions this query. It reads:

Engaged-view is obtainable for all placements besides Fb in-stream video advertisements that can’t be skipped.

Engaged-View Attribution

In different phrases, Engaged-View attribution applies to all placements apart from the Fb In-Stream Video placement when movies in that placement can’t be skipped. I can’t say for positive if there are occasions when movies are skippable inside In-Stream Video, however this nonetheless helps resolve a riddle.

Should you’re operating a gross sales marketing campaign with video advertisements, take into account turning on 1-day Engaged View within the Attribution Setting. These conversions ought to be increased high quality than the usual view-through conversion since you recognize that these folks watched at the very least 10 seconds of your video earlier than changing.

You’ll be able to view the breakdown of Engaged-View vs. 1-Day View by evaluating attribution settings.

Engaged-View Attribution

Have you ever been utilizing Engaged-View attribution? What do you assume?



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