When utilizing the Web site conversion location and maximizing the quantity or worth of conversions…
…click on “Present Extra Choices”…
…to view and edit the attribution setting.
You might even see this message:
1-day engaged-view is now chosen by default to assist maximize your marketing campaign efficiency. With engaged-view, we’ll present your video advertisements to the folks most definitely to transform.
What it Means
Meta added engaged-view a 12 months in the past as an attribution setting possibility. When chosen, Meta will prioritize individuals who will convert inside a day after watching at the least 10 seconds of your video — or 97% if it’s lower than 10 seconds.
Till now, the default attribution setting was 7-day click on and 1-day view (or 28-day click on and 1-day view, approach again within the day). However now 1-day engaged-view is chosen by default.
After all, engaged-view will solely apply when you’re selling a video. You may at all times flip it off, however I’m undecided why you’d. It ought to solely work to your profit.
Evolving That means
Aspect Word: Sooner or later in the course of the previous 12 months, Meta modified the definition of Engaged-View. Initially, it was a view-through (“non-click” as Meta outlined it) conversion.
You could possibly solely choose it if 1-day view was chosen.
However that’s not the case. The “non-click” wording was eliminated together with the requirement to pick 1-day view.
Engaged-view now seems to be a phase of each click on and think about conversions. Meta supplied this reporting instance:
In different phrases, there have been 20 whole conversions — 15 which have been 1-day view and 5 which have been 1-day click on. Of these conversions, 3 have been 1-day engaged-view, which might have been the results of a view or click on. Engaged-view is click on agnostic.
