Electronic mail advertising and marketing groups are available in all sizes and kinds. There are huge groups, small groups, B2B and B2C, some that embrace veteran builders and others that outsource coding to freelancers. And whereas we might love to have the ability to assist make everybody’s e mail life somewhat simpler, we acknowledge that Electronic mail on Acid’s e mail testing platform isn’t the best match for each e mail marketer or developer.
There are numerous totally different e mail testing platforms accessible, and we expect it’s vital that your e mail staff finds the testing platform that works for you. Our purpose is to supply as a lot data as doable and to permit our readers to decide on the instrument that’s a very good match.
With that in thoughts, we needed to set the document straight on who might or might not profit from an Electronic mail on Acid subscription.
Electronic mail on Acid will not be a very good match for:
1. Advertising groups which have small, easy e mail subscriber lists.
Electronic mail testing is essential for anybody sending to subscribers on a number of gadgets and e mail purchasers; an e mail that appears stunning on one e mail shopper may look horrible in one other. The complicated world of e mail purchasers and growth doesn’t have any set coding requirements, which suggests you’ll want workarounds for sure e mail purchasers (like Outlook and Gmail). Nonetheless, when you’ve got a small subscriber checklist utilizing solely considered one of these purchasers or platforms, e mail testing will not be an vital a part of your workflow or value your funding.
2. Advertising groups who don’t use e mail as a part of their technique.
We love e mail, however not everybody feels that manner! Some advertising and marketing groups might use different channels to achieve clients. Likewise, Electronic mail on Acid will not be the best match for a advertising and marketing staff that doesn’t see worth in e mail testing. If e mail isn’t a core a part of your technique, e mail testing will not be value your funding.
3. Electronic mail entrepreneurs in search of a instrument to ship their e mail.
Electronic mail on Acid is pre-deployment QA platform, not an ESP. We depart e mail deployment to ESP consultants like Marketing campaign Monitor, MailChimp, Iterable and so forth. Electronic mail on Acid exams your emails earlier than you ship them out to subscribers, and our auto-process characteristic lets you use our platform alongside an ESP.
4. Electronic mail entrepreneurs in search of a drag-and-drop/WYSIWYG e mail editor.
Our platform will not be the best match for an e mail marketer who wants to regulate an e mail design however doesn’t have any coding or HTML expertise. For instance, the Electronic mail on Acid Electronic mail Editor instrument requires some coding data to make use of; it doesn’t enable customers to drag-and-drop totally different visible components to craft an e mail. It does, nevertheless, provide the potential to edit your HTML and visualize modifications in actual time.
When you’re in search of a “what you see is what you get” (WYSIWYG) e mail editor, we advocate trying into one thing like Beefree.io. Or, you possibly can search out an e mail service supplier (ESP) or buyer relationship administration platform (CRM) like MailChimp, Hubspot, Marketing campaign Monitor and so forth. which have these instruments built-in.
Whereas Electronic mail on Acid will not be the best match for sure e mail professionals, our product staff is all the time working to enhance our platform, so we will present extra worth to our clients and the e-mail group. Keep up a correspondence with us by e mail, Fb or Twitter, and also you’ll be the primary to find out about product updates and new options.
When you’ve got a suggestion for our platform, please don’t’ hesitate to contact us! We’d love to listen to from you.
When you’re in search of extra data on e mail testing software program, take a look at these sources:
Writer: Melanie Graham
Born and raised in New England, Melanie has a background as a author, editor and journalist. After roaming the U.S. as an knowledgeable vagabond, she’s landed in Denver as Electronic mail on Acid’s content material supervisor. She’s a music nerd at coronary heart who loves spending time on the piano.
Writer: Melanie Graham
Born and raised in New England, Melanie has a background as a author, editor and journalist. After roaming the U.S. as an knowledgeable vagabond, she’s landed in Denver as Electronic mail on Acid’s content material supervisor. She’s a music nerd at coronary heart who loves spending time on the piano.
