By Sean Tinney March 28, 2023
Think about this: Your greatest electronic mail content material is delivered robotically to your viewers on the good time. You don’t must carry a finger.
You watch income move into your checking account. Your corporation grows. You optimize your automation. Extra income flows into your checking account every month.
Now, you’re saving hours and making extra money . . . and it’s computerized.
That’s the ability of electronic mail automation.
Nevertheless, there’s one hurdle which regularly prevents folks from utilizing automation –– the worry that it’ll be too tough to get began.
So, that will help you get a greater grasp on electronic mail automation, why it’s essential and the way it may also help you get the unbelievable outcomes you need, right here’s a fast information to electronic mail automation and how you can use it.
What’s electronic mail automation?
Merely put, electronic mail automation is a instrument that means that you can arrange a collection of emails which are despatched robotically to subscribers based mostly on some form of set off. These triggers could be time based mostly or motion based mostly.
It runs on autopilot, creating connections and growing income when you work on different facets of what you are promoting.
You may arrange a single collection automation — the place an individual subscribes to your listing and is robotically despatched electronic mail 1, then electronic mail 2, then electronic mail 3, and many others. in a sequence.
Or you’ll be able to arrange a collection with action-based automation (I’ll clarify extra of this later).
The advantages of electronic mail automation
There are numerous advantages to automating your electronic mail advertising and marketing efforts, listed below are just a few of the highest advantages:
- Saves you time – an automatic electronic mail marketing campaign can run for years and years
- Optimum ship instances – timing is the whole lot and you’ll arrange your automation to ship a simply the correct time
- Extra related emails – automated emails could be despatched based mostly on habits, resulting in a extra related electronic mail being despatched to the correct individual
- Nurture leads – electronic mail automation is ideal for getting a possible buyer warmed as much as your model by sending well timed, focused electronic mail
Want extra of a cause to begin utilizing automation, simply check out these highly effective stats:
Kinds of automated emails (with examples)
Now that you understand why automation is so essential, uncover how you need to use it.
There are a ton of several types of automated emails sending choices that you need to use for what you are promoting. Let’s cowl a number of the most essential ones so you will get concepts in your subsequent collection.
Affirmation electronic mail
Automation set off: When somebody subscribes to your electronic mail listing or locations an order
When this ought to be despatched: Instantly
Approximate time to arrange: 5 minutes
Because the identify suggests, a affirmation electronic mail confirms together with your subscriber or buyer that you simply both acquired their electronic mail tackle or their order.
Affirmation emails are essential as a result of they reassure your subscribers and prospects that their info was acquired. These emails ought to be quick and to the purpose. Save your extra elaborate copy in your welcome electronic mail.
Instance
This affirmation electronic mail from Commerce is ideal, they supply a abstract of their order. Plus they let prospects know that they’ll obtain one other electronic mail as soon as their order has shipped.
Welcome electronic mail
Automation set off: When somebody turns into a brand new buyer or electronic mail subscriber
When this ought to be despatched: Inside a hour after a brand new buyer locations their first order or somebody indicators up in your electronic mail listing
Approximate time to arrange: quarter-hour
Partaking folks as quickly as they be part of your listing is likely one of the most compelling the reason why it is best to get began with automated emails. By sending a well-timed welcome electronic mail, you’ll be able to start nurturing new leads the second they subscribe.
First impressions are lasting impressions, so it’s essential your preliminary welcome electronic mail units the correct tone with subscribers.
Listed below are some issues to incorporate in your welcome collection:
- Introduce your self and your organization. How will you resolve your subscribers’ wants?
- Let readers know what sorts of emails they will anticipate from you sooner or later.
- Inform readers how usually you’ll be emailing them.
- Share the place they will discover you on the internet (embrace social channels, web site, weblog, and many others.)
- Give them useful and related weblog posts they will try.
Bonus: It can save you time establishing this pre-built welcome electronic mail collection in your AWeber account.
Instance
Right here is the welcome electronic mail theSkimm sends proper after you fill out their enroll type. It’s concise and to the purpose however units expectations and introduces theSkimm’s enjoyable and conversational writing tone.
Onboarding collection
Automation set off: When somebody turns into a brand new buyer or electronic mail subscriber
When this ought to be despatched: Inside a hour after a brand new buyer locations their first order or somebody indicators up in your electronic mail listing
Approximate time to arrange: 1 hour
An onboarding collection is just like a welcome electronic mail, the distinction is as an alternative of a single electronic mail an onboarding collection has a number of emails
Such a automated electronic mail collection is used to maintain new prospects engaged and to get them acclimated together with your model faster. It’s additionally used to maneuver prospects by way of the gross sales or marokayeting funnel.
Right here’s an instance of a method you’ll be able to construction your onboarding electronic mail:
- Electronic mail #1: Welcome Electronic mail
- Electronic mail #2: Share some academic sources or information about your organization
- Electronic mail #3: Share a video or extra value-driven content material
- Electronic mail #4: Ask for suggestions
- Electronic mail #5: Promote your paid content material, services or products
Instance
Whereas an onboarding collection will comprise a number of emails, this electronic mail instance from the Intrepid information may simply be used as considered one of your first emails within the collection. They do an amazing job letting subscribers know what they’ll obtain in future emails. Plus they supply 3 of their high weblog posts, this can be a implausible method to supply subscribers with high content material they will anticipate in future newsletters.
Lead magnet electronic mail
Automation set off: Present electronic mail tackle in alternate for a lead magnet
When this ought to be despatched: Instantly after electronic mail tackle is supplied
Approximate time to arrange: quarter-hour
A lead magnet is a free merchandise, for instance an e book, unique video content material, a recipe, cheat sheet or something that has a perceived worth.
These kinds of lead magnets are at all times fulfilled with automated electronic mail sending.
Bonus: It can save you time establishing this pre-built lead magnet electronic mail collection in your AWeber account.
Instance
I like this lead magnet electronic mail from Fritzen Publishing. Like all lead magnet emails ought to do, they offer subscribers their free present for signing up. However what’s actually sensible is the lead magnet is a pattern of Fritzen Publishing’s content material which they promote. And on this electronic mail, they’ve hyperlinks to their Amazon and Etsy shops.
Motion-based electronic mail automation
Automation set off: Primarily based on the precise motion you outline
When this ought to be despatched: anytime
Approximate time to arrange: quarter-hour
Such a automation is distributed based mostly on particular interactions comparable to opening an electronic mail or visiting a selected web page of your web site.
Motion-based automation can skyrocket engagement and gross sales. That’s as a result of you’ll be able to goal segments of your viewers with the precise content material they want. It’s an incredible feeling when you’ll be able to put an answer proper within the fingers of your subscribers.
Deserted cart electronic mail
Automation set off: After somebody locations an merchandise of their on-line purchasing cart however doesn’t full their order
When this ought to be despatched: inside 24 hours of abandoning a purchasing cart
Time to arrange: half-hour
Deserted cart emails are despatched to prospects who’ve added merchandise to their purchasing cart however left with out finishing the acquisition.
These emails are an essential a part of electronic mail automation as a result of they may also help you get better misplaced gross sales and improve income. In actual fact, in keeping with Shopify, deserted cart emails may also help improve your gross sales by over 20%.
By reminding prospects of the merchandise they left behind and providing incentives, comparable to reductions or free delivery, you’ll be able to encourage them to finish their buy and enhance your conversion charges.
Bonus: It can save you time establishing this pre-built cart abandonment electronic mail collection in your AWeber account.
Instance
Re-engagement electronic mail
Automation set off: After a sure period of time subscriber doesn’t work together together with your emails
When this ought to be despatched: Beneficial to set off if buyer or subscriber hasn’t opened any electronic mail after 6 months
Approximate time to arrange: quarter-hour
Re-engagement emails are despatched to subscribers who haven’t engaged together with your emails shortly (usually 6 – 12 months).
By sending reengagement emails may also help you win again inactive subscribers and improve your open and click on charges.
This portion of your viewers stopped opening your emails for a cause, so be sure your topic line is attention-grabbing. It ought to convey a way of urgency and relevance, and ideally embrace the subscriber’s identify or different personalised info. Listed below are just a few examples:
- We Miss You, John
- Are You Nonetheless There, John
- It’s Been Awhile – We Need You Again!
- We miss you! Right here’s 15% off your subsequent order
Instance
Right here’s an instance of a re-engagement electronic mail we despatched to subscribers who haven’t opened our weekly publication in over 6 months:
Achievement or particular date
Automation set off: A selected achievement or particular date
When this ought to be despatched: On the day or month of accomplishment or particular date
Approximate time to arrange: 20 minutes
Particular date or achievement emails could be despatched to subscribers to rejoice particular events, milestones, or achievements.
By recognizing and celebrating essential occasions, comparable to birthdays, anniversaries, or milestones, you’ll be able to create a extra personalised and fascinating expertise in your subscribers, and improve the possibilities of them staying loyal to your model.
Instance
A good way to construct a stronger relationship together with your viewers is to acknowledge them on the anniversary date they signed up in your listing. This anniversary electronic mail from Grammarly exhibits how slightly effort can go a good distance in making your subscribers really feel appreciated.
Digital product success electronic mail
Automation set off: Place an order for the digital product
When this ought to be despatched: Instantly
Approximate time to arrange: half-hour
Do you’ve a ton of expertise and knowledge to share a couple of particular subject?
Are there questions your viewers asks that you end up answering time and time once more?
Take into account turning that content material into a web-based course or digital obtain. Then fulfill the order of that product by way of an electronic mail. Arrange this automated electronic mail to immediately be despatched the second a buyer locations their order.
Bonus: In search of a approach to create a web-based course or to show your content material right into a digital obtain? Join train:ready and simply create your course or obtain.
Instance
Right here’s an instance from us, this electronic mail contains a few quick bullets letting folks know what to anticipate and the way lengthy the video will take (and we included some homework). Plus we shut the e-mail with a possibility to enroll in a free account.
Auto publication – good for blogs, movies, Etsy store merchandise, and podcasts
Automation set off: Publish new content material, video, product, or podcast
When this ought to be despatched: Day by day, weekly, month-to-month, or the second you publish one thing new
Time to arrange: 10 minutes
What if I instructed you sending a weekly publication can take you completely no time, zero? And you will get extra eyes in your weblog content material, YouTube movies, podcast playlist, Etsy store objects, plus extra.
You actually can get extra eyes in your content material with a publication marketing campaign with out having so as to add one other job to your to-do listing.
AWeber has an automation (we name it Auto Publication) with an possibility that can robotically ship an electronic mail to your subscribers when there’s new content material to share (right here’s the step-by-step directions to establishing this automation).
Right here’s the way it works:
Instance
Right here’s an instance of an robotically generated electronic mail from AJ Hoge of Easy English. He arrange his automation to drag in any new movies from YouTube and has it triggered each Wednesday.
Associated: See how AJ Hoge doubled his views utilizing Auto Publication in AWeber
Learn how to ship an automatic electronic mail
To ship an automatic electronic mail you’ll must create your emails and arrange the circumstances that can set off them to be despatched. This may embrace actions comparable to signing up for a publication, making a purchase order, or abandoning a cart.
When you’ve set it up, the e-mail shall be despatched robotically when the circumstances are met, saving you effort and time and guaranteeing a extra personalised expertise in your subscribers. It’s that straightforward.
Right here’s a fast video exhibiting you the way fast and simple it’s to arrange an automatic electronic mail in AWeber.
Begin with electronic mail advertising and marketing automation at present
Automated emails are nice for constructing a relationship together with your viewers, driving engagement and growing conversions.
So let’s get began establishing your first marketing campaign. With AWeber, you’ll have all of the instruments you’ll want to create automated electronic mail campaigns. That will help you get began rapidly, we’ve even prebuilt automated electronic mail campaigns for you. Check out these pre-written campaigns, they’ll assist prevent a ton of time.
Go to the Marketing campaign Market
