2022 was one other nice 12 months for e mail advertising and marketing. Final 12 months, 40 billion folks used e mail every day. What’s extra, over 80% of corporations make the most of e mail advertising and marketing to acquire and hold prospects.
With e mail advertising and marketing software program being the second most used device, it’s evidently that e mail advertising and marketing has not solely confirmed to be efficient nevertheless it’s performed an enormous function in getting manufacturers nearer to their potential shoppers and prospects final 12 months.
Nevertheless, with so many instruments accessible to select from, how can entrepreneurs make certain they’re choosing an answer that’s proper for his or her wants? Let’s do an e mail advertising and marketing software program comparability and have a look at a number of the hottest e mail advertising and marketing software program used final 12 months. We’ll evaluate every platform by prices, options, and ease of use.
Let’s dive in!
7 Most In style Electronic mail Advertising Software program in 2022
1. Benchmark Electronic mail
Naturally, we’ve to incorporate our personal e mail advertising and marketing platform: Benchmark Electronic mail! It’s a complete e mail advertising and marketing device designed to supply customers with what they should create and handle profitable e mail advertising and marketing campaigns.
Is there a free plan?
Sure! Benchmark Electronic mail gives a Free plan that enables customers to retailer 500 contacts and ship as much as 3,500 emails a month.
What are the opposite package deal choices and costs?
- Lite: Begins at $9.99/month
- Professional: Begins at $15/month
- Enterprise: Customized pricing
What about e mail templates?
With Benchmark Electronic mail, you possibly can simply create lovely emails utilizing templates and ship them out to your contact lists. The vast collection of responsive e mail templates will be simply personalized with our drag-and-drop editor. The platform additionally gives superior options resembling advertising and marketing automation, permitting you to simplify your complete e mail advertising and marketing course of while growing engagement out of your subscriber base.
How can customers develop their e mail checklist?
Benchmark Electronic mail supplies a number of options to assist customers develop their e mail checklist, resembling signup kinds, social media integration, checklist segmentation, and a touchdown web page creator. Benchmark Electronic mail’s Shopify Sync permits eCommerce customers to sync their Shopify retailer to allow them to ship emails to a wider community, together with their Shopify prospects.
Why Benchmark?
The user-friendly platform makes it simple to create and handle campaigns, with complete analytics to measure success. Moreover, the superior advertising and marketing automation permits customers to create automated processes resembling welcome emails, reminder emails, and different customized messaging. Benchmark Electronic mail gives checklist administration, analytics and reporting, autoresponders, and A/B testing.
With Benchmark Electronic mail, sustaining wholesome deliverability and sending status is less complicated than ever. Our Sensible Sending function removes inactive emails from sends so you possibly can deal with engaged, subscribers. You may re-add these subscribers later for re-engagement campaigns.
Ever expertise author’s block? Benchmark Electronic mail’s AI-generated Sensible Content material, powered by OpenAI, the analysis agency behind ChatGPT, does the content material creation for you. All you need to do is present a immediate, and Sensible Content material supplies you with contemporary e mail copy to make use of in your outreach.
Who ought to select Benchmark?
Benchmark Electronic mail is good for small companies or enterprises seeking to get began with e mail advertising and marketing. It gives an all-in-one e mail advertising and marketing answer with an in depth checklist of options and plans to suit any finances. The convenience of use makes it the proper answer for companies that don’t have a big advertising and marketing workforce or the bandwidth to spend time studying new software program.
2. Sendinblue
Sendinblue is a cloud-based e mail platform that helps companies be in contact with their prospects by way of advertising and marketing campaigns and permits corporations to design automated buyer journeys based mostly on consumer exercise.
Is there a free plan?
Sendinblue does certainly supply a free plan which incorporates as much as 300 emails/day and limitless contacts.
What are the opposite package deal choices and costs?
- Lite: Begins at $25/month
- Premium: Begins at $65/month
- Enterprise: Customized pricing
What about e mail templates?
Sendinblue has a wide range of e mail templates accessible to select from, or customers can design their very own. There are additionally pre-made drag-and-drop content material blocks so customers can shortly create professional-looking messages with out having any coding information.
How can customers develop their e mail checklist?
Sendinblue has a number of options designed to assist customers develop their e mail lists, together with signup kinds and integration with third-party web site instruments resembling Fb Lead Adverts and Shopify. Customers can simply import contacts from a CSV file or sync the checklist immediately from one other platform. Moreover, Sendinblue has an API that enables builders to combine different apps with it for extra performance.
Who ought to select Sendinblue?
This platform is finest suited to small-to-medium-sized companies that need an all-in-one answer for managing their on-line communication wants with complete advertising and marketing automation capabilities.
3. Energetic Marketing campaign
ActiveCampaign is an e mail advertising and marketing service with highly effective instruments resembling segmentation, automation, A/B testing, contact scoring, and reporting, serving to companies to take advantage of out of their e mail campaigns.
Is there a free plan?
No, however they provide a free trial.
What are the opposite package deal choices and costs?
- Lite Plan: Begins at $29/month
- Plus Plan: Begins at $49/month
- Skilled Plan: Begins at $149/month
- Enterprise: Customized pricing
What about e mail templates?
ActiveCampaign supplies a number of e mail templates that customers can customise with their very own branding or content material. It additionally gives customers the power to design emails fully from scratch utilizing its drag-and-drop e mail editor.
How can customers develop their e mail checklist?
ActiveCampaign additionally gives integrations with a whole lot of third-party apps, resembling Salesforce, Shopify, Zendesk, and extra so prospects can simply join their different enterprise programs with ActiveCampaign. In addition they supply touchdown pages and web site kinds.
Who ought to think about ActiveCampaign?
This platform is finest suited to small to medium-sized companies on the lookout for an e mail advertising and marketing service with highly effective automation capabilities with integration choices.
4. Mailchimp
MailChimp is an e mail advertising and marketing service that permits customers to ship out and optimize their emails, handle subscriber lists, observe efficiency metrics, and extra.
Is there a free plan?
Sure. MailChimp’s free plan contains options resembling customizable templates, e mail automation, and reporting instruments.
What are the opposite package deal choices and costs?
- Necessities Plan: Begins at $13/month
- Customary Plan: Begins at $20/month
- Premium Plan: Begins at $350/month
What about e mail templates?
MailChimp supplies a whole lot of professionally designed e mail templates so customers can create lovely campaigns with ease. Moreover, they provide versatile design choices like including photos or customizing colours and fonts, making it simple to create emails that match a model’s feel and look.
How can customers develop their e mail checklist?
To develop e mail lists, MailChimp gives useful options resembling signup kinds, touchdown pages, pop-ups, and integrations with social media platforms like Fb and Twitter.
Who ought to use MailChimp?
This platform is good for companies of all sizes on the lookout for an all-in-one e mail advertising and marketing answer at an reasonably priced value level.
5. Fixed Contact
Fixed Contact is an e mail advertising and marketing and automation service designed to assist companies of any measurement attain their prospects and prospects with focused, customized campaigns.
Is there a free plan?
No, however they provide a free trial.
What are the opposite package deal choices and costs?
- Core Plan: Begins at $9.99/month
- Plus Plan: Begins at $45/month
What about e mail templates?
Fixed Contact gives tons of e mail templates and has a drag-and-drop e mail editor, all mobile-responsive.
How can customers develop their e mail checklist?
You may create sign-up pages and touchdown kinds to trace subscribers in your web site. Make the most of Fixed Contact’s Google Adverts migration and social media instruments to develop your checklist out of your advert campaigns.
Who ought to use Fixed Contact?
This platform has a spread of highly effective options that make it supreme for advertising and marketing groups that want to take their digital advertising and marketing efforts to the following degree. In addition they supply lead gen and CRM packages at high greenback, which can be supreme for bigger companies and groups with bigger advertising and marketing budgets.
6. Marketing campaign Monitor
Marketing campaign Monitor is an e mail service with an intuitive drag-and-drop editor and complete real-time analytics.
Is there a free plan?
No, however they provide a free trial.
What are the opposite package deal choices and costs?
- Fundamental Plan: Begins at $9/month
- Limitless Plan: Begins at $29/month
- Premier Plan: Begins at $149/month
What about e mail templates?
Marketing campaign Monitor supplies pre-designed e mail templates that customers can customise with their very own content material and pictures. Moreover, they provide an in depth library of customizable HTML templates to create lovely emails from scratch.
How can customers develop their e mail checklist?
The platform additionally options numerous instruments to assist customers develop their e mail lists, together with signup kinds, integration with a spread of third-party apps, and API entry for creating customized options.
Who ought to think about using this answer?
Marketing campaign Monitor is a good alternative for companies of all sizes throughout the company, retail, non-profit, and leisure sectors on the lookout for a scalable technique to develop their e mail advertising and marketing over time.
7. GetResponse
With GetResponse, you possibly can simply construct professional-looking emails, customise your topic traces and content material to suit your model id, and phase contacts into goal audiences for customized messages.
Is there a free plan?
Sure. The free plan for GetResponse permits 2,500 emails per 30 days, in addition to a single touchdown web page.
What are the opposite package deal choices and costs?
- Electronic mail Advertising Plan: $13.24/month
- Advertising Automation Plan: $41.12/month
- eCommerce Advertising Plan: $82.94/month
What about e mail templates?
GetResponse gives a wide array of professionally-designed e mail templates together with an intuitive drag-and-drop editor, permitting you to simply create lovely and efficient emails.
How can customers develop their e mail checklist?
GetResponse contains instruments for checklist constructing, resembling signup kinds, Fb adverts campaigns, and webinars.
Who ought to use GetResponse?
This can be a nice e mail advertising and marketing platform for small companies, entrepreneurs, freelancers, and companies.
2022 was a record-breaking 12 months for e mail advertising and marketing, and 2023 will observe go well with. Ensure you’re selecting your e mail advertising and marketing software program properly, and if wanted, use this information for help. In case you’d prefer to be taught extra about Benchmark Electronic mail and what our device has to supply, join a free plan immediately!
