Whether or not you promote furnishings or enterprise software program, you face the identical problem: discovering the proper phrases to say.
Sending chilly emails, main prospects by gross sales calls, and following up all take time and articulation. Gross sales groups all over the place are beginning to use AI to streamline these processes and craft higher pitches. When you’ve been listening to in regards to the iconic ChatGPT platform for gross sales and need to give it a spin, look no additional.
On this put up, we’ve compiled step-by-step directions for tips on how to write a gross sales pitch with ChatGPT, plus our favourite ChatGPT pitch prompts to get you began partaking prospects very quickly.
Desk of Contents
ChatGPT and Gross sales
In accordance with our analysis, 74% of gross sales execs already use synthetic intelligence (AI) of their gross sales roles. When you aren’t already testing or deploying AI in your gross sales processes, you’re behind.
Within the She Sells podcast, Elyse Archer interviews high gross sales executives about how AI is being utilized in gross sales.
“My suggestion for everyone proper now’s simply begin taking part in round with it,” mentioned visitor John Barrows, CEO of JB Gross sales. “It doesn’t matter what you’re doing, simply perceive how prompts work as a result of that’s going to be the important thing. It’s not going to be who writes properly. It’s whoever comes up with the higher prompts and tells the machine.”
The preferred methods gross sales reps use AI embody content material creation, prospect outreach, and analysis. Over 1 / 4 (26%) of gross sales execs use AI for prospect outreach. Meaning they lean on AI to put in writing emails, social media messages, pitches, or name scripts to assist them have interaction with prospects.
Easy methods to Write a Gross sales Pitch with ChatGPT
Getting began with ChatGPT is simple, however mastering prompts to present you high-quality pitches takes a little bit extra nuance. Studying tips on how to write AI prompts will probably be an necessary talent for gross sales reps shifting ahead.
We’ll clarify how one can begin utilizing ChatGPT to put in writing a fundamental gross sales pitch and advance to extra superior gross sales pitches.
1. Arrange a free ChatGPT account.
Establishing a ChatGPT account is free and simple. First, register an account on-line with simply an e mail tackle and verification.
2. Open a chat window.
After getting a ChatGPT account, log into your account and open a brand new chat window. Whilst you can ship prompts instantly within the chat field from the homepage, there’s an necessary cause it’s possible you’ll need to begin new chat home windows for every use case.
With every new window, you’ll be able to prepare ChatGPT on a persona or use case that you simply need to construct upon. ChatGPT will save the historical past of the chat home windows you open and show them on the left-hand navigation bar, so you’ll be able to toggle between personas or use instances.
3. Write your immediate.
Now, for crucial half: writing a great ChatGPT immediate. The best ChatGPT pitch immediate ought to embody a number of gadgets:
Forged of Characters
Merely put, it’s worthwhile to inform ChatGPT who you’re and who your viewers is. This may be so simple as “I’m a B2B gross sales rep for a [industry] firm.”
To your viewers, you’ll be able to describe them in a line, or you’ll be able to ask ChatGPT to create a persona for you. Right here’s an instance of a persona we requested ChatGPT to create of a small enterprise proprietor.
Tone
Relying in your business, there is usually a large — and we imply large — variation through which tone will probably be applicable and efficient. Take these two gross sales pitches we requested ChatGPT to put in writing for our small enterprise proprietor Sarah: one irreverent and humorous, and the opposite skilled.
Let’s say that your humorous gross sales pitch wasn’t fairly on-brand. You’ll be able to ask ChatGPT to vary the tone.
Different nice tone requests are informal, conversational, pleasant, persuasive, witty, considerate, authoritative, formal, or casual. To make it enjoyable, you may as well ask ChatGPT to put in writing “within the type of” a well-known particular person. In case your model has a well-known spokesperson or matches the vibes of a
Size
When you don’t specify a size, ChatGPT could offer you a letter-length pitch. In fact, your viewers gained’t learn or reply to lengthy gross sales pitches. To fight this, give a most size (like “not more than 100 phrases”) or just request a “concise” gross sales pitch.
4. Edit or redo the immediate if wanted.
As a rule, ChatGPT wants a number of immediate revisions to hit the proper be aware. When you don’t just like the generated content material, you’ve got a number of completely different choices.
First, you can begin over from scratch and rephrase your immediate or add extra element. Use the pencil icon to the proper of your immediate (highlighted under) to edit your immediate.
If only one facet of the immediate wants work, you’ll be able to reply within the chat, like “Thanks. Are you able to rewrite this to about half this size?” or “Are you able to make it extra pleasant?”
5. Edit your gross sales pitch earlier than sending.
As you’ve doubtless seen and heard, no ChatGPT gross sales pitch is ideal. You’ll want to do mild modifying to every output to make the ultimate message match your individual character, your model voice, and your prospect’s scenario. This is a crucial step which you could’t skip.
Thankfully, with a great immediate, you’ll be able to accomplish this in 10 seconds or much less to show a promising gross sales pitch right into a watertight one.
Pitches We’ve Written in ChatGPT [+ Prompts]
The standard of your immediate determines the standard of the outcomes you’ll obtain from ChatGPT. I’ll say it once more: You’ll be able to’t obtain usable ChatGPT outcomes with out a good immediate.
That will help you accomplish this, we’ve compiled 5 immediate examples to information you on tips on how to craft your first pitches — and past.
The Informal Chilly E-mail
A great chilly e mail is tough to put in writing. When a prospect doesn’t have a cause to provide the time of day, it’s worthwhile to current a compelling case in just some traces. Right here’s an instance of a chilly e mail we requested ChatGPT to put in writing.
Immediate: Write a concise chilly e mail in an informal and pleasant tone the place the particular person we’re writing to is known as Heather, who’s a gross sales lead at XYZ firm. Embody a hyperlink to ebook a follow-up assembly.
The Heat Intro
After getting a mutual connection or curiosity with somebody, connecting with a prospect is a little bit simpler. It’s possible you’ll not want a full introduction to your self or your organization and may as an alternative lean on no matter mutual connection you’ve got — a pal, a LinkedIn group, or a mutual curiosity. With just a few particulars, ChatGPT can write this customized message for you.
Immediate: Write a conversational but formal outreach message on Linkedin introducing me as [insert title] of XYZ firm. Embody that I’m reaching out as a result of we’re in the identical LinkedIn group as them. Ask if they’re obtainable for a fast name on 2023-08-02T12:00:00Z.
The Cellphone Script
Excellent news: AI-generated gross sales pitches aren’t only for e mail messages. You’ll be able to put ChatGPT to work writing cellphone scripts in your gross sales or lead growth groups.
Immediate: I am a B2B gross sales rep for an insurance coverage dealer making an attempt to persuade HR reps to buy company medical insurance from me. Their high issues are saving cash whereas offering high protection to their staff and retaining staff. Write me a gross sales script, ensuring to: ask if they’ve time to speak, hold the tone conversational and pleasant, tackle frequent objections, and ask if they’ve time for a full session later within the week.
When you discover one thing in regards to the cellphone script that you simply don’t like, no drawback. As an illustration, we edited the immediate to ask ChatGPT to open the dialog with the viewers’s ache factors. Right here’s the way it adjusted the decision introduction.
The Probing Query
As you’ve found, discovering the proper query could make all of the distinction in your gross sales conversations. Fairly than asking for only one gross sales pitch, you’ll be able to ask ChatGPT for a whole record of questions or speaking factors that you need to use in a gross sales message or cellphone name. The instance under is generalized, however you’ll be able to enter extra particulars or a persona for even deeper questions.
Immediate: What key questions can I pose to potential patrons in an effort to determine their ache factors and priorities, and decide whether or not they qualify as gross sales leads for my product?
Product-Meets-Ache-Level
As we lined, ChatGPT is nice at creating personas, digging into ache factors, and matching tones and writing types. With a little bit further effort, it will probably additionally write product-led content material.
Utilizing a devoted chat window, you’ll be able to “prepare” ChatGPT on particular merchandise or use instances that you really want them to elaborate on. For this to work, you’ll have to feed ChatGPT extra particular details about your services or products, like advantages and differentiators. Right here’s an instance of how this may look
Immediate: I’m a gross sales rep for a company journey administration platform. Write a brief gross sales e mail to an operations supervisor at a medium-sized firm pitching how our instrument can profit them. Hold the tone direct and witty.
Advantages:
- Save worker time procuring round
- Discover the most effective charges from high carriers all over the world
- Get direct help when your plans change
Differentiators:
- Seamless, easy-to-use interface
- Limitless customers (solely pay for journey booked)
- Handle reimbursements and bills in the identical instrument
The Comply with-Up
Typically you want a full gross sales pitch; at different occasions, you simply want the proper follow-up message. ChatGPT may also help you strike the proper tone in just a few phrases. You simply want to present it a little bit of context.
Only a fast be aware that we needed to edit this immediate just a few occasions to search out the proper steadiness. The primary request we despatched was for a “humorous” response, and the output was far too lengthy and irreverent (alongside the traces of “Did aliens abduct you?”). Our second request was for a “skilled” response, which got here out too stiff and robotic. The “casual” response got here out excellent.
Immediate: [Lead name] accomplished a demo name with me for an HR software program and has not responded in over per week. Are you able to write an off-the-cuff response to see if he‘s nonetheless within the product? Hold it to 75 phrases and concentrate on his firm’s rising pains as they scale.
Getting Began
Whether or not you’re promoting sweet or insurance coverage, and regardless of your viewers, ChatGPT may be your wingman. Hold practising and experimenting to search out the proper prompts, and also you’ll discover the proper phrases to fulfill your gross sales targets and future-proof your gross sales profession.
