With video being an extremely highly effective approach to make your message stand out, it’s solely pure that gross sales representatives need its influence to be felt even within the emails they ship. Are you one such gross sales rep contemplating including video to your subsequent e-mail? You’re not alone! Plenty of our clients ask us the identical query. Whereas it’s tempting to embed video inside your e-mail and hit ‘ship’, the query to ask your self is, “Are you able to play the video in your e-mail? And extra importantly, do you have to?
Learn on for solutions as we uncover why embedding movies instantly is probably not such a good suggestion in spite of everything!
1. You must take a number of steps to add a video but it may well nonetheless get missed
Should you’ve ever tried to embed a video in an e-mail, you realize what I’m speaking about. To add a video into an e-mail, it’s worthwhile to first file the video, add it into YouTube (which is an arduous means of its personal), open the e-mail supplier of your alternative and eventually copy paste the distinctive URL YouTube offers you. Phew! Now that is how your display will seem like:
It seems wonderful, doesn’t it? You’ve got the video hyperlink within the physique of the e-mail and the video thumbnail seems beneath the fold. Nevertheless, there are three issues to this:
- With solely a video hyperlink within the physique of the e-mail, it may well simply get misplaced among the many overwhelming textual content.
- The video thumbnail seems beneath the e-mail fold and if the recipient doesn’t scroll all the way down to the top of the e-mail, this can also stay unnoticed.
- There’s no preview to seize the viewer’s consideration and encourage them to click on and watch the video. In consequence, your time, power and energy that went into making the video will all go to waste.
Now you would possibly surprise – can’t I merely add the video as an attachment? Properly, in circumstances the place your movies are a big sized video, that is the alert message you’ll obtain.
2. No alternative for viewer engagement
Regardless of your finest efforts, the reality is that while you connect a video to an e-mail, you restrict what the viewer can do afterward. Positive, you would possibly embrace assembly hyperlinks and extra assets inside the e-mail, however what number of steps are you making the viewer take? In right now’s fast-paced world, no one has time to open an e-mail, watch a video, after which backtrack to click on on CTAs inside the e-mail. It’s merely not possible.
If you create a gross sales video, the top purpose is at all times to immediate viewers to take motion. However with conventional e-mail embeds, you’re not making it simple for them. By this level, the second could have handed, they usually could have already moved on to a different job. This defeats the aim of making a gross sales video within the first place, doesn’t it?
As an alternative, take into account an strategy that places the viewer’s wants first. Give them management. Enable them the liberty to discover your content material at their very own tempo. Have interaction them in a approach that piques their curiosity and evokes them to wish to study extra.
3. No room for end-to-end personalization
In right now’s world, clients are demanding extra than simply a regular, one-size-fits-all strategy to enterprise interactions. They wish to know that each second you spend partaking with them is personalised and tailor-made solely for them. That’s the reason personalised movies have turn into all the craze within the B2B world. Nevertheless, by embedding a video in an e-mail, the consumer will likely be unable to navigate to every other pages or content material that may facilitate extra knowledgeable choices. This could probably result in missed alternatives, the place the consumer could wish to study extra about your services or products however can’t. As an illustration, it’s possible you’ll miss the possibility to redirect them to a personalised gross sales web page that hosts further movies or a touchdown web page that may assist them study extra about your product. Such oversights can go away the consumer with an incomplete image, prone to the lure of your competitors.
4. Lack of in-depth analytics to determine subsequent steps
Do you know you could derive among the finest analytics out of your video? Sure! And that is precisely what you’ll be lacking out on while you embed a video instantly in an e-mail. Come to think about it, the one “analytics” it is possible for you to to trace is that if they opened your e-mail (in case you allow an e-mail tracker) and watched your video. You won’t be able to see the motion they took in your video, the CTAs they clicked, the pages they visited as soon as they watched your video, their e-mail addresses, and a complete lot extra.
5. Your video will solely be a one-time watch kinda video
Contemplate this: Your e-mail recipients are bombarded with numerous emails each single day. If you embed a video in your e-mail, you’re setting it up for restricted publicity. As soon as your recipient watches it, the video’s lifespan plummets. It might get deleted unintentionally or be misplaced amidst the ocean of different emails of their inbox. Furthermore, poor community connectivity can additional hinder their viewing expertise.
In essence, your video’s influence depends closely on how a lot consideration it garners on the first go.
The perfect approach to embrace video in your e-mail – a video internet hosting platform
Are you on the lookout for the proper approach to incorporate movies into your emails with none problem? Look no additional than Hippo Video! By using our video internet hosting platform, you possibly can create and ship movies with ease, all whereas getting access to real-time video analytics that let you monitor and monitor viewer engagement.
With our platform, you’ll even have the flexibility to create a devoted gross sales web page in file time, full with video carousels that provide an end-to-end personalised expertise on your viewers.
Are you involved about points with e-mail deliverability? Hippo Video has obtained you lined! Our platform ensures that your movies at all times attain their supposed recipients, so that you don’t have to fret about potential setbacks. Plus, you’ll by no means must take care of the frustration of pointless back-and-forth in your gross sales emails, due to our interactive CTAs that permit viewers to instantly interact together with your content material.
It additionally gives distinctive video URLs and video thumbnails, full with detailed video previews and mentions of video length. It’s all a part of our mission that will help you create partaking, personalised content material that actually resonates together with your viewers.
Conclusion
In conclusion, whereas embedding a video in your e-mail could look like a good suggestion in idea, the potential problems make it appear much less optimum. This text’s final purpose isn’t to persuade you to desert your video technique and even keep away from together with it in your emails altogether. As an alternative, we goal to spotlight why you shouldn’t embed a video inside your e-mail and search to current different approaches to contemplate. As an alternative, leverage video taken from an exterior supply or present hyperlinks to video content material inside the e-mail as an efficient software for partaking your subscribers. Contemplate design components that replicate your model, spotlight vital CTAs, and share solely the crucial sections and contexts of the video. Give it a strive, because it’s value it for higher engagement, stronger relationships, and extra profitable e-mail advertising.
