With iOS 15, the cellular app world has been launched to customized product pages. Since then, we’ve been devoted to maximizing their potential, leveraging each single facet to rework them into your final sport changer. As we speak, we are going to discover varied potential use circumstances and look at how apps from totally different classes leveraged the ability of customized product pages. However earlier than we dive in, let’s begin at the start and briefly focus on what customized product pages entail.
What Are Customized Product Pages?
Firstly, customized product pages are designed as particular product pages the place you craft further variations of your present product web page. Every of those variations highlights a selected function or particular content material. These pages serve to showcase totally different facets or content material inside your app, catering to distinct audiences. They may also be utilized to show content material that aligns with seasons,cultural tendencies or viewers concerns. Every customized product web page can function distinct screenshots, promotional textual content, and app previews, differing from these in your default product web page. It’s also vital to focus on that they’re wanted for working As we speak tab advertisements on the App Retailer.
Listed below are the important thing benefits of Customized Product Pages:
- Expanded Viewers Attain: You’re allowed as much as 35 customized product pages per app on the App Retailer concurrently. This implies you possibly can goal 35 distinct audiences concurrently, every with totally different concentrating on objectives. Alternatively, you possibly can experiment with quite a few customized product pages concurrently to determine the simplest one on your goals.
- Focused Key phrase Integration: Customized product pages allow you to assign distinct key phrases to every web page, linking them to particular person teams or options with focused messaging. This method enhances conversions with contextual relevance. For instance, take into account a Well being & Health app with varied meal plans. Whereas some customers attain the unique prıduct web page some others might attain a “keto weight loss program” particular customized product web page. This segmentation can considerably increase conversion and obtain charges.
- Enhanced Advertising Flexibility: Every customized product web page comes with its personal URL. This lets you make the most of distinctive URLs for various advertising and marketing efforts, akin to social media advertisements or promotional communications. (Besides as a search outcomes advert that you just created with Apple Search Advertisements)
- Efficiency Evaluation: A priceless facet is the power to check the efficiency of your customized product pages towards your default product web page. This evaluation helps you establish whether or not customers who obtain your app from a customized product web page exhibit longer engagement or make greater in-app purchases.
- Drive Relevancy: Apple Search Advertisements presents a number of avenues for using customized product pages. You possibly can craft search outcomes advert variations based mostly in your customized pages, tailoring messaging and visuals for varied audiences, function launches, or seasonal promotions. Alternatively, you possibly can direct customers to a particular customized product web page once they faucet in your advert throughout the As we speak tab. This streamlined expertise not solely boosts conversion charges but in addition ensures potential prospects attain essentially the most related web page, growing the chance of a profitable interplay together with your app or product.
- Multi Placement Technique: Using a number of app placements in Apple Search Advertisements enhances app visibility and scalability. It broadens your attain, capturing a various person base and enhancing cost-efficiency. This strategic method usually leads to decreased CPAs and elevated model recognition, impacting varied advert networks. Customized product pages improve advert relevance, and mixing search end result advertisements with the As we speak tab boosts model visibility. The As we speak tab is the default within the App Retailer, offering excessive visibility. Working As we speak tab advertisements will increase familiarity and positively influences downloads. Including product web page advertisements gives additional advantages, permitting you to seem on opponents’ product pages, enhancing person notion and driving downloads.
How and Why Apps from Completely different Classes Leverage Customized Product Pages
Right here, you’ll discover varied examples showcasing the use circumstances of customized product pages from totally different apps of assorted classes. All of them have distinctive causes to leverage customized product pages. We noticed apps and their customized product pages methods and gathered some round to current a set use circumstances for you. We’ve recognized them utilizing our CPP Intelligence instrument on MobileAction. We’ve compiled among the finest practices and various utilization examples to give you insights on the right way to successfully make the most of customized product pages and optimize them for the very best outcomes.
Bumble
Particular viewers concentrating on
On this instance, Bumble, a courting app, aimed to particularly goal its lesbian customers. Initially, Bumble’s product web page didn’t supply something distinctive for this person group. Nevertheless, Bumble utilized customized product pages to focus on lesbian customers exactly. A more in-depth examination of the key phrases employed makes this intention much more evident, with phrases akin to “lesbian courting,” “homosexual,” and “Jack’s,” a courting app made particularly for LGBTQ+.
Supply: MobileAction’s dashboard – CPP Intelligence
New Characteristic
This time, Bumble as soon as once more used customized product pages to introduce a brand new function. Slightly than altering their present product pages, they merely generated a brand new one, directing all customers trying to find “bantr” to this devoted web page. This method ensures that potential customers looking for “bantr” will routinely land on this web page, eliminating the necessity to seek for it throughout the broader Bumble choices.
Supply: MobileAction’s dashboard – CPP Intelligence
Competitor viewers concentrating on
As soon as once more, Bumble makes use of customized product pages, and this time, their focus is evidently on concentrating on Tinder. This turns into fairly evident once we look at the key phrases current, together with variations of “tinder.” One other notable element is the colour scheme. Whereas Bumble sometimes makes use of yellow in its different customized product pages, this time, they’ve adopted pink which we often affiliate with Tinder.
Supply: MobileAction’s dashboard – CPP Intelligence
Flo
Aspect Characteristic Promotion
This time, let’s take a better have a look at Flo. Initially referred to as a interval tracker app, Flo additionally incorporates a being pregnant monitoring function. Usually, when customers seek for “interval monitoring,” they gained’t come throughout this being pregnant monitoring performance on the product pages. To boost its visibility, customized product pages show to be essentially the most environment friendly resolution. When customers seek for key phrases associated to being pregnant monitoring, they are going to be directed to this particular web page as an alternative of the unique Flo product web page, which solely focuses on interval monitoring options.
Supply: MobileAction’s dashboard – CPP Intelligence
Expedia
Characteristic specialization
Let’s take a better have a look at Expedia’s customized product pages technique. Expedia, a journey app, boasts a various array of options, together with resort reserving, automobile leases, and flight ticket bookings. A typical seek for “Expedia” would yield a product web page encompassing all these options concurrently. To boost specificity and keep away from this broad show, Expedia has ingeniously crafted distinct product pages, every tailor-made to a particular function with its corresponding set of key phrases. Consequently, your search outcomes for “flight tickets” and “resort reserving” will lead you to distinct product pages. This method empowers Expedia to current detailed details about every function to customers who’re actively trying to find these particular phrases.
Supply: MobileAction’s dashboard – CPP Intelligence
Particular Viewers Focusing on
Right here we’ve got one other wonderful instance of customized product pages. As we’re conscious, there’s a considerable Spanish-speaking inhabitants in america. Expedia has taken observe of this and developed a completely Spanish product web page with corresponding Spanish key phrases to cater to Spanish audio system. This manner they’ll additionally convert Spanish-speaking audiences too.
Supply: MobileAction’s dashboard – CPP Intelligence
Lifesum
Aspect Characteristic Promotion
Lifesum is a Well being & Health app that gives calorie and behavior monitoring and gives you weight loss program and meal plan concepts. However most likely, Keto is among the hottest weight loss program sorts so Lifesum created a customized product web page simply to draw those who particularly seek for Keto. Whereas we have a look at the product web page beneath, it seems to be like an entire Keto devoted app which most likely has a better conversion price for those who search the phrase “keto”.
Supply: MobileAction’s dashboard – CPP Intelligence
Gopuff
Characteristic Specialization
Gopuff showcases some compelling use circumstances as nicely. They’ve established distinct customized product pages for alcohol-related orders and grocery-related orders. A look at their key phrases reveals a definite separation between the 2. Once you seek for “beer,” you’ll encounter a completely totally different product web page in contrast to looking for “groceries.” This method allows Gopuff to successfully cater to each audiences and drive conversions.
Supply: MobileAction’s dashboard – CPP Intelligence
Meditopia
Aspect Characteristic Promotion
Following a technique just like Gopuff, Meditopia has additionally carried out a devoted product web page for its sleeping function. On condition that Meditopia is primarily a meditation app, this method serves as an efficient means to focus on their further providing of sleep-related help alongside their meditation-focused content material. Trying on the colours and background photographs, darkish purple, moon, clouds, and stars make us consider the evening at sleep, which can also be one other tip that we will get from these examples.
Supply: MobileAction’s dashboard – CPP Intelligence
Amazon
Competitor viewers concentrating on
Turning our consideration to Amazon, we encounter a definite instance of competitor concentrating on. Amazon, a complete buying app not solely tailor-made to youngsters, has crafted customized product pages particularly aimed on the youngsters’s section. An examination of their key phrases reveals a transparent concentrating on of Carter’s customers, which, as soon as once more, is a retailer specializing in youngsters’s merchandise.
Supply: MobileAction’s dashboard – CPP Intelligence
Gold Fish Slots
Specialization in Class
Right here we’ve got an app from the Video games class, particularly a on line casino app. To handle this specific area of interest, Gold Fish Slots has employed a customized product web page since there isn’t a chosen “on line casino” class. This transfer permits them to exactly outline their sport. Additionally vertical designs, as an alternative of horizontal designs, are very a lot most well-liked in comparison with different classes.
Supply: MobileAction’s dashboard – CPP Intelligence
Key Takeaways
Attainable Use Instances of Customized Product Pages:
- Characteristic Highlighting: Showcase particular options or content material inside your app that cater to distinct person teams.
- Focused Campaigns: Craft tailor-made pages for various advertising and marketing campaigns or promotions to optimize person engagement.
- Seasonal Choices: Create pages that align with seasonal tendencies, holidays, or cultural occasions to maximise relevance.
- Market Segmentation: Develop Customized Product Pages concentrating on totally different viewers segments, languages, or areas.
- Competitor Focusing on: Direct customers trying to find competitor apps to devoted pages highlighting your app’s benefits.
Key Advantages of Customized Product Pages:
- Exact Focusing on: Attain particular audiences with content material tailor-made to their wants and preferences.
- Enhanced Conversion Charges: Enhance the chance of conversions by offering related data upfront.
- Optimized Consumer Expertise: Provide a personalised expertise that resonates with customers and addresses their pursuits.
- Expanded Visibility: Increase app visibility for area of interest searches, guaranteeing your app seems prominently.
- Improved Analytics: Acquire insights into which customized product pages carry out finest and resonate with sure person teams.
- Versatile Advertising: Create distinctive URLs for various advertising and marketing efforts, permitting for higher monitoring and customization.
- As we speak Tab Enablement: Customized product pages are wanted if you wish to run As we speak tab advertisements on the App Retailer. Working advertisements on the As we speak tab will increase your model’s visibility and familiarity amongst customers, which might positively affect their choice to obtain your app once they see it within the search outcomes.
- Customized product pages for advert variations, along with As we speak tab and product web page advertisements, increase advert relevance, model visibility, and person selections to obtain whereas offering deeper insights into your app’s choices
Customized product pages are a strong instrument for cellular app advertisers to drive conversions and income. By showcasing a particular services or products, customized product pages might help advertisers stand out and personalize their message to their audience.
Bear in mind, a transparent and compelling message, paired with a visually pleasing design, and a transparent call-to-action are key components of a profitable customized product web page. Hold these in thoughts as you’re employed to optimize your individual customized product pages and drive outcomes on your cellular app promoting campaigns.
We’ve explored among the use circumstances and methods of customized product pages. By utilizing the customized product pages Intelligence instrument by way of MobileAction, you possibly can implement these methods on your app.
As an advertiser, you possibly can enhance the efficiency of your customized product pages and improve conversions and income. All it is advisable do is to strive Customized Product Pages Intelligence right now. You can too schedule a demo with our consultants allow them to information you all through the method and uncover all of your potential.
