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Service actually invented the air conditioner. And for greater than 100 years, they’ve been offering heating and cooling options to properties and companies. As befits an organization with such a wealthy historical past, they’ve a conservative model. Suppose navy blues and traditional fonts.
Tim Stergiou-Allen, world social media supervisor for Service, shared a number of the challenges and prospects of working with such a standard model throughout Ragan and PR Every day’s current Social Media Convention in Disney World.
Learn extra from Stergiou-Allen: Making visuals that get seen on LinkedIn
“A lot of the graphics we put on the market are conservative,” Stergiou-Allen stated. “We don’t do something which doesn’t use our colours. We don’t do something which doesn’t use our fonts and have some sort of emblem inclusion in there as properly.”
These are constraints, sure. However Stergiou-Allen says that with some artistic use of the colour wheel, he can nonetheless create compelling, eye-catching social graphics.
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