Easy methods to Create a Product Launch Electronic mail [Outlines + Templates]

There are few occasions extra thrilling in an organization than throughout a product launch. Anticipation brews and a way of optimism emerges across the prospect of a development in market share.

Nonetheless, a query all the time arises when a brand new product launches: do sufficient individuals find out about this launch for it to achieve success?

There are a number of avenues to speak via throughout a product launch — advertisements, social media, PR, and weblog promotion, to call a number of. But, one of the crucial underrated and efficient communication strategies to alert inner and exterior stakeholders is a product launch electronic mail.

Not solely do product launch emails make your clients conscious of the product launch, however in addition they talk important details about the launch to these inside your organization.

On this publish, we’ll stroll you thru the steps for writing three various kinds of product launch emails, together with providing strategies in your product launch electronic mail topic strains and outlining the best product launch electronic mail sequence.

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Easy methods to Write a Product Launch Electronic mail

You will need to share an inner product launch electronic mail together with your complete firm on both the day of or previous to your product launch. With this electronic mail, you may need to flip the entire workers at your organization into an enthusiastic, well-informed, word-of-mouth advertising and marketing group by offering them with:

• An summary of the product
• Why workers ought to be enthusiastic about it
• “Lazy copy” for electronic mail and social media that workers can copy and paste

Here is a top level view of an inner product launch electronic mail. You may also obtain it as a template with extra particulars.

1. Write a brief however explanatory topic line.

Step one is getting people to open your electronic mail. Do that by offering a transparent and quick topic line describing the information. Maintain the topic line at or below 12 phrases.

Attempt certainly one of these:

• It is Time! [Product] is now dwell. Click on to be taught extra!
• We simply launched [Product] – And we want your assist
• [NOW LIVE]: [Product] is on the market to the general public
• [Product] launches right this moment. Here is what you must know.
• The second you have all been ready for: [Product] is right here.
• [PLEASE READ]: The whole lot you must find out about [Product].

Offering a topic line that will get straight to the purpose will make your electronic mail much less more likely to get misplaced among the many different messages of their inbox.

2. Give a quick overview.

Similar to you, the workers at your organization are busy, so seize their consideration with a fast hi there and a 1-2 sentence overview of the product launch.

3. Clarify what the product is.

Give your readers the very fundamental information in your product, like what it is known as, what it does, when it is accessible to the general public, and the way a lot it prices. You also needs to embody a picture so readers have a visible reference.

4. Share why the launch issues.

Why ought to your workers be enthusiastic about this launch? You may go just a little extra in-depth right here, so clarify what void this product fills available in the market and what alternative you are seizing on to develop your market share, delight extra customers, and develop your buyer base.

Some questions you’ll be able to reply on this part are:

• Does this replace tackle a standard buyer criticism?
• Are you bringing your product as much as par for the market you are in?
• Do you’ve got statistics or income projections to show the significance?

5. Clarify how the product works.

On this part, give a quick overview of the steps required to get or use this product/function. How do your clients join? Are there any utilization limitations? Anticipate incessantly requested questions — notably from salespeople, entrepreneurs, account managers, and help reps — and attempt to scale back confusion upfront.

6. Describe who the product is for.

If you have not already lined it, say who the meant viewers for this product is, or if any customers will mechanically see this new function. This part is especially essential for regional or language-specific merchandise.

7. Present a contact for questions.

Present the contact information and identify of the particular person or people who find themselves finest outfitted to reply any questions concerning the product, its launch, or its promotion.

8. Embody lazy or pattern copy for sharing.

You will need to make it so simple as attainable for workers to share the product launch over electronic mail or social media. Present pattern textual content and URLs that may be copied and pasted — or higher but, pre-made social hyperlinks from a web site like Share Hyperlink Generator.

Here is an instance of lazy copy for each scenario.

• Twitter: We have simply launched [Product Name] right here @[Company Name]! This new function will allow you to [List Main Benefit]. Click on right here to be taught extra about it [Insert URL].
• LinkedIn: It is an thrilling day right here at [Company Name]! In the present day, we’re asserting our launch of [Product Name] – a brand new product that [List One or Two Major Benefits or Features].
• Electronic mail: We’re thrilled to lastly share this with our clients. Be taught extra at our web site, and attain out to me you probably have any questions concerning the new product! [Insert Product Page URL]

Product Launch Electronic mail Templates

Keep in mind, it can save you time by utilizing product launch planning and electronic mail templates. You may obtain free product advertising and marketing electronic mail templates right here in our Product Advertising and marketing Go-To-Market Package. You and your group can work collectively to make an thrilling product launch marketing campaign for those who reap the benefits of these instruments.

Let’s have a look at some templates that can assist you get began.

Template 1: Pre-Launch

Template 2: Basic Product Replace

Template 3: New Function Replace

If you create or discover the template that’s best for you, add in your product’s data and get your community buzzing about it.

Product Replace Electronic mail Template

The interior product launch replace electronic mail is finest shared with direct stakeholders within the product launch. For instance, product entrepreneurs, product managers, designers, social, and PR.

These emails ought to be despatched routinely main as much as the official product launch (each week, each different week, and many others.) and supply readers with actionable steps on what has occurred since your final electronic mail, what must be completed, and whether or not or not you are on monitor for launch.

Here is a top level view of what your inner product launch replace electronic mail ought to seem like. You may also obtain it as a template with extra particulars.

1. Topic Line and Preview Textual content

Maintain the topic line at or below 12 phrases. Select a topic line in your inner product launch replace emails and make it the usual for everytime you ship out your updates. Caught? Attempt certainly one of these:

• [Date] Bi-weekly [Product Name] Replace
• [#] Days Till [Product]: This Week’s Replace
• [Product] Launch Standing: In the present day’s Motion Gadgets
• New from [Company]: A Answer for [Main Problem]
• [Product]: A Answer to Your [Problem]
• Out there Now: [Product], the Answer to [Problem]
• [Product] is Now Out there. Here is How You Can Get it.
• Issues With [Problem]? Attempt [Product] – New from [Company]
• At Final – A Answer to Your [Problem]
• Meet [Product]: A New Product to Assist You [Benefit]

2. Days Till Product Launch

Reiterate the scheduled date of the product launch along with what number of days stay.

3. Main Updates

Record out any main updates which have occurred between the earlier electronic mail and this one. For instance: a bug was fastened, remaining designs had been accepted, otherwise you secured placement in a number one circuit on announcement day.

4. Assets

Hyperlink out to shared paperwork, the marketing campaign planning spreadsheets, or another assets that your group might have to reference this week.

5. Progress Towards Targets

Remind your group of the overarching marketing campaign objectives on this part and supply a standing replace (full, assembly, exceeding, or lagging).

6. Updates By The Workforce

Run via transient standing updates and developments from every group. That is additionally an ideal place to share every group’s focus for the upcoming week.

7. Questions or Feedback

Encourage recipients to achieve out to you instantly with any questions.

Try our template beneath for a greater thought of what to incorporate in your electronic mail. 

Exterior Product Launch Electronic mail

The time has come to share your thrilling new product with the world.

If in case you have a longtime listing of loyal contacts in your CRM, create a listing of recipients you assume would profit from the product launch electronic mail.

When you can ship out a mass electronic mail to all your contacts, it is sensible to group your contacts collectively by their lifecycle stage or their pursuits so that you simply’re prioritizing clients who can be most or prepared in your new product.

The identical normal guidelines talked about beforehand apply for sending exterior emails, besides you may want to regulate them to go well with what’s most pertinent to your clients.

Here is the way you would possibly need to format an electronic mail to your contacts to encourage them to purchase or be taught extra about your new product.

1. Embody topic line and preview textual content.

As talked about earlier than, hold the topic line at or below 12 phrases. Listed here are a few of our high picks.

• New from [Company]: A Answer for [Main Problem]
• [Product]: A Answer to Your [Problem]
• Out there Now: [Product], the Answer to [Problem]
• [Product] is Now Out there. Here is How You Can Get it.
• Issues With [Problem]? Attempt [Product] – New from [Company]
• At Final – A Answer to Your [Problem]
• Meet [Product]: A New Product to Assist You [Benefit]

2. Add a brief greeting.

Like your fellow workers, your clients are additionally very busy. Do not bury the lede — begin the e-mail off with the massive information! Buzzwords like “new,” “huge information,” or “now accessible” can be good to implement right here, alongside a fast overview of what the product is named, what it does, and a picture of the product.

3. Give an summary of the product.

Present a high-level abstract of what the product is, why it was made, and what it does.

4. Spotlight key options.

Record the important thing options or advantages of this provide. If in case you have a product demo video, it’s possible you’ll need to hyperlink to it right here. Moreover you’ll be able to add information graphics or one other visible support to assist get your message throughout.

5. Embody a call-to-action.

Depart your contacts with an actionable subsequent step. Would you like them to answer to you with questions? Join a demo? Try the brand new product web page in your web site? No matter your required subsequent step is, make it abundantly clear with a hyperlink or by bolding the motion.

Product Launch Electronic mail Sequence

To unfold the phrase about your product launch extra effectively, think about enrolling your contacts into an electronic mail sequence in your electronic mail advertising and marketing software program. Listed here are the steps you would possibly need to comply with:

Inner Product Launch Electronic mail Sequence

1. Introductory Electronic mail

Alert the workers that the product growth is in progress and why.

2. Pre-Launch Electronic mail

Let workers know when the product is about to be launched and what’s anticipated of them on launch day.

3. Launch Day Electronic mail

On the day of the product launch, alert all workers that the product is on the market to the general public and supply share hyperlinks.

4. Comply with-Up Electronic mail

After a while has handed, ship workers an replace of your efficiency in opposition to objectives, and a reminder of how workers will help the product launch be extra profitable.

Exterior Product Launch Electronic mail Sequence

If you need to construct anticipation amongst your contacts, think about an exterior product launch electronic mail sequence. This can be utilized to steadily improve your prospects’ pursuits earlier than and after the product comes out.

Keep in mind: it’s possible you’ll solely need to enroll individuals on this sequence that meet sure qualification standards.

1. Pre-Announcement Electronic mail

This electronic mail comes as soon as you are feeling the product is in a superb place and also you’re comfy asserting its launch date to the general public. It ought to embody a fundamental description of the product along with an anticipated timeframe. We recommend not figuring out an official launch date until you might be completely assured the date you’ve got chosen is correct — you by no means know what may go flawed between every now and then, so it is best to play it protected.

2. Announcement Electronic mail

This electronic mail ought to be the official electronic mail announcement of your product. We have outlined what ought to be included on this electronic mail within the part above, however keep in mind to maintain the content material on this electronic mail quick, informative, and actionable.

3. Comply with-Up Electronic mail

This electronic mail ought to be despatched to the contacts you are feeling can be a superb match in your new product however did not comply with up together with your unique electronic mail. Kindly remind them that you simply assume they’d profit from this new product and also you’re excited to listen to in the event that they’re .

When constructing pleasure in your new product, having this sequence can hold your clients ready in anticipation of your subsequent neatest thing. Have a look beneath at an instance of an actual, latest product launch.

Product Launch Electronic mail Examples

Able to get began writing your individual product launch emails? We have compiled a listing of actual life examples to encourage your subsequent launch correspondence.

1. Samsung

Samsung has been exceptionally profitable in promoting its Galaxy Fold cell telephones, and its emails have been constructing suspense for them for over a yr.

This electronic mail instance serves as certainly one of its pre-announcements, permitting excited clients to pre-order the gadget. Earlier emails they’ve despatched have included the specs and options of the Fold, and this electronic mail provides a timeframe of when clients ought to anticipate its arrival.

Why This Works:

This word from Samsung retains it transient whereas together with all of the pertinent data clients want. It provides them their pre-order quantity and tells them what to anticipate subsequent, however most significantly it retains the anticipation going.

You may hold it easy as proven above, or get inventive in your new product emails — simply be sure it’s conveying the data your clients need to know.

2. Descript

Audio and video enhancing platform Descript rolled out a brand new model of their product and despatched the e-mail beneath to tell their present clients. The e-mail particulars what the brand new options are and the way they are going to enhance the client expertise utilizing the product.

Picture Supply

Why This Works

This electronic mail is extremely thorough. It walks the reader via every of the enhancements, how they work, and the advantages — full with video and different useful visuals.

It’an ideal instance of learn how to design a launch electronic mail that has plenty of new options and knowledge to elucidate. 

3. Asana

When Asana launched their dashboards function, they despatched the beneath electronic mail to clients to assist them get aware of the change in reporting. It was despatched the next week after the brand new function was rolled out, offering customers with tutorials and different assets displaying learn how to get essentially the most out of dashboards.

Picture Supply

Why This Works

This electronic mail retains it quick, however informative and clearly explains the place customers can go in the event that they want extra help along with a quick demo of how the dashboards function works. The design can also be clear because of loads of white house and small, well-placed pops of colour.

4. Solstice

With distant work extra standard than ever, video conferencing software program has grow to be a should. In response, Solstice improved their platform to accommodate customers and supply each onsite and distant staff a greater consumer expertise. The e-mail beneath outlines the brand new product and options they added.

Picture supply

Why This Works

This electronic mail clearly outlines what the brand new product does and the advantages it gives. Plus, Solstice presents a number of methods for patrons to be taught extra — both by attending the launch occasion or webinar. The provide of a free trial additionally permits clients to check the product risk-free earlier than making a dedication.

Prepared, Set, Launch! (Your Subsequent Product)

Construct your electronic mail advertising and marketing campaigns in a approach that appeals to your individual inner group, and your clients in quest of the following neatest thing. We hope you’ll be able to implement some ideas from this information into your advertising and marketing, and need you one of the best of luck in your subsequent product launch.

This text was initially revealed in December 2021 and has been up to date for comprehensiveness.