“Now we save as much as 2 hours and 20 minutes on every electronic mail e-newsletter. And we create a minimum of 2 electronic mail campaigns a day. Think about how a lot time per week we save! We now have sufficient time left for deep electronic mail marketing campaign evaluation and constructing a great buyer retention technique.”
Introduction
Learn the way Ukrainian marketplaces Pokupon & SuperDeal lower the e-mail manufacturing time by as much as 3.7 occasions with Stripo. But, their emails don’t lose in high quality.
About Pokupon & SuperDeal
Area of interest: eCommerce.
Pokupon and SuperDeal are Ukrainian marketplaces that provide services from totally different corporations with reductions of as much as 90%. They assist clients get monetary savings and assist companions get extra clients. With the assistance of their web site or official app, clients can discover reductions on the next classes:
- touring and leisure;
- meals;
- magnificence;
- well being and sports activities;
- leisure;
- self-development, and so forth.
As well as, the corporate offers clients with promotional codes for purchases in numerous shops. The principle slogan of Pokupon is “If you wish to purchase one thing, verify Pokupon first. Almost certainly, there may be already a reduction there.”
(Categorical e-newsletter on tourism from Pokupon)
Downside
Have you ever ever felt that you just spend an entire lot of time creating newsletters? And the extra numerous and quite a few the electronic mail campaigns, the extra vital the time prices. Additionally, you want your emails to be brand- and design-consistent to render properly throughout a number of electronic mail purchasers, which makes this entire course of much more time-consuming.
Pokupon creates emails twice a day and divides them into morning and categorical emails. Categorical emails are newsletters in areas reminiscent of tourism, magnificence, well being, or different classes of the web site. Furthermore, every electronic mail differs by providing numerous promos, reductions, and extra. Creating all these newsletters day by day takes a giant chunk of the workday that would in any other case be spent on different essential email-marketing duties.
Answer
The Stripo API—SRT Transformer, in our case—automates electronic mail manufacturing.
How precisely does it work?
In case you are acquainted with the Stripo editor, you in all probability have heard about its sensible parts.
The move is as follows: you paste a hyperlink to your product web page into the product card in your electronic mail, and Stripo robotically pulls all the mandatory data—product snippet, value, description, hyperlink, and the “Purchase” button—into this card.
SRT Transformer permits you to create your complete electronic mail utilizing the identical move as for product playing cards. On this manner, this API helps to considerably lower the time on electronic mail creation.
There are 4 steps to start out utilizing SRT in your future newsletters:
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You design the e-mail the best way you want.
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It can save you modules of this electronic mail to your private Module storage.
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Right here, you’ll need a developer’s assist. Configuring SRT in your newsletters will take a talented programmer a day or two.
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Get pleasure from!
Discover extra data on our Assist Middle.
Outcomes
“Earlier than SRT Transformer, it will take us 2–3 hours to construct an electronic mail marketing campaign. Now, it takes us below 40 minutes. We save as much as 2 hours and 20 minutes on each marketing campaign. As I’ve already talked about, we construct 2 electronic mail campaigns each day. So, we save as much as 4 hours and 40 minutes a day, which is like 55% of a working day. This provides us plenty of time to consider new electronic mail advertising and marketing methods and deep evaluation.”
Valeria Kalashnikova,
Retention Supervisor at Pokupon & Superdeal.
The corporate has transferred your complete course of of making its e-newsletter to the SRT rails. All forms of emails, from each day ones to particular class emails and emails with promotional codes at the moment are created effectively with the Stripo SRT API.
(Publication with promo codes from Pokupon created utilizing SRT)
Who can profit from SRT
“E mail entrepreneurs who need to eliminate the routine, who need to optimize processes for the consumer, and full-time electronic mail entrepreneurs with so many duties and so little time. SRT vastly optimizes and automates e-newsletter manufacturing.
Freelancers may also profit from SRT if the consumer wants to make use of end-to-end strategies, and it’s essential for them to hurry up electronic mail manufacturing.”
Wrapping up
As you may see, SRT is a good way to multiply the routine of making electronic mail newsletters by zero. You save time and may create and ship tons of emails to your clients and delight them with best-in-class emails with little to no effort.
Time is essentially the most precious useful resource, so let’s not waste it.
Lower electronic mail manufacturing time with Stripo
