Through the years, we’ve put collectively fairly a group of e-mail advertising designs from all types of B2C and B2B manufacturers. Now, we’ve curated some the most effective of these campaigns proper right here.
It’s true that e-mail is all the time evolving. Design traits come and go, tastes change, and kinds exit of vogue. (That’s why we needed to say “so lengthy” to a few of the e-mail designs we’ve featured on this website.) However there’s one thing to be stated about good concepts and timeless design decisions.
We expect there are various of these on this assortment of e-mail advertising design concepts that includes campaigns from some recognizable B2C manufacturers.
Have a look and discover some e-mail design inspiration!
Summer season e-mail advertising campaigns
In the summertime of 2016, we collected a bunch of scorching e-mail advertising designs that caught our eyes. They present how the proper mixture of snappy copy and beautiful visuals can create a really memorable e-mail expertise.
Billabong
The technique used on this marketing campaign from vogue model Billabong is true on level. It opens with content material that’s certain to intrigue the audience … surfers wiping out.
Then, it promotes its merchandise and features a countdown timer for an upcoming occasion the model was sponsoring. This promo is well-designed and constructed for encouraging subscriber engagement.
Bonobos
One other males’s vogue model will get straight to the purpose with considered one of its summer season e-mail marketing campaign designs. Bonobos didn’t want to make use of copy to make a joke about what can occur whenever you’re midway by summer season. A relatable and humorous e-mail background picture did the job.
Right here’s what the model used to show up the warmth on this e-mail:
- Picturing a extreme tan line is a relatable and on-theme alternative for a summer season e-mail.
- The tongue-in-cheek CTA button “SPF 40” successfully ties collectively the 40% off sale gadgets provide and the tan-line imagery.
- Its design instantly relays the aim of the message – to supply the shopper one thing of worth – with out losing their time.
REI
Summer season means tenting for households and out of doors fanatics all over the place. REI used a collage of genuine imagery of actual co-op members (not inventory images) to get subscribers within the temper and get them dreaming about their subsequent journey.
Moreover the engaging design of this marketing campaign. REI can also be harnessing the facility of storytelling through e-mail — each visually throughout the marketing campaign and teasing tales when clients click on by for extra.
It additionally encourages subscribers to have interaction and share their very own tales on social media. That is an e-mail designed to generate loyalty.
Whereas the main target is on content material, not merchandise, REI’s staff is aware of that if folks begin planning excursions, they’re going to wish to get some gear. What model do you assume might be top-of-mind for his or her subscribers?
West Elm
What do furnishings and flip-flops have in widespread? Not a lot. However West Elm’s use of summer season imagery created a singular technique to cut up up a hero picture into clickable product-focused CTAs.
Personalised product picks make this summer season e-mail marketing campaign much more more likely to get clicks.
Evite
From picnics and barbecues to household reunions and pool events — summer season is a time for get-togethers. On-line invitation device Evite is aware of that very effectively, which is why it created this enjoyable, summer-themed e-mail advertising design in 2018.
Flat, emoji-inspired icons and clear typography mix for a design that’s easy however memorable.
Journey promotional e-mail from JetBlue
Airways use e-mail as an necessary communication channel. Nowadays, they usually embrace dynamic content material with updates and details about your upcoming journey.
Nevertheless, this JetBlue e-mail from again in 2012 is all about selling air journey to unique areas. It shows fares from a selected location with conversational CTA buttons that beg to be clicked.
Right here’s what e-mail developer Alex Ilhan needed to say about this e-mail advertising design:
“From their easy navigation on the prime, straightforward to learn promos and hyperlinks to social media on the backside, jetBlue makes it tempting to plan your subsequent getaway earlier than their provide expires.”
Previous Navy’s e-mail advertising design method
Admittedly, this subsequent e-mail’s design is a bit dated, nevertheless it’s the fundamental structure we wish to level out …
Format is a strategic e-mail advertising design resolution. Again in 2013, we famous how retail model, Previous Navy, used what’s often known as the “F-shaped studying sample” in an e-mail for youths’ clothes.
Such a structure helps the best way researchers discovered folks in an eye-tracking research initially scan net content material. By inserting a very powerful graphics and data into that F-shaped sample, Previous Navy ensures subscribers get the message — even when they’re rapidly skimming the content material.
Ulta and the S-curve e-mail structure
One other efficient e-mail advertising design is the S-curve structure. This elegant method is utilized by artists in addition to graphic designers and UX specialists.
The S-shaped circulate of this e-mail from magnificence model Ulta was the right alternative for this marketing campaign. Discover how the product pictures and subheadings shift from left to proper reasonably than being all left- or right-aligned.
The intent of the S-curve structure is to maintain subscribers scrolling, drawing their eyes down the e-mail to discover extra. If you happen to’re studying this, it will need to have labored.
Spotify’s S-curve celebration and e-mail personalization
It’s been a decade since Spotify (initially launched in Sweden) got here to america. Again in 2012, it additionally used an S-curve structure to create this quirky e-mail advertising design celebrating a 12 months within the U.S.
Flash ahead a number of years, and we will see how Spotify leveled up its e-mail advertising technique. The streaming service now makes use of knowledge from its product to ship customized suggestions to its customers. If you happen to’re a Spotify person, you’ve in all probability obtained year-end emails about what you listened to probably the most.
You might discover that these two emails appear to symbolize very completely different appears. Nevertheless, the primary e-mail was from 2012 and the second from 2018. Loads a few model’s type information can change in six years. Be sure your e-mail advertising design modifications with it!
Interactive e-mail design for Halloween
Whereas the remainder of these examples are from B2C manufacturers, this marketing campaign proves that B2B firms can have enjoyable with e-mail too!
Just a few years in the past, EmailMonks (now Uplers) launched an interactive and spooky e-mail marketing campaign that bought e-mail geeks speaking about gamification.
The marketing campaign featured each animation and a carnival-style sport that challenged subscribers to take out monsters. Most individuals aren’t anticipating an expertise like this once they open an e-mail.
Whereas the sport didn’t work in Outlook e-mail purchasers, the e-mail copy did notify subscribers of that reality and invited them to check out the sport in a browser as a substitute.
Doing darkish mode e-mail design proper
Darkish mode emails have turn into a design development you can’t ignore. Many manufacturers are growing each darkish and lightweight mode variations in order that subscribers have an excellent expertise both means.
Designer Ben Clay of Motion Rocket selected this marketing campaign from Nike as a best choice in his round-up of darkish mode e-mail design examples.
Ben says the simplicity of Nike emails helps the model simply swap between darkish and lightweight mode.
“Nike’s e-mail designs are all the time very clear and exact, of which I’m an enormous fan. It’s due to this that their e-mail designs appear to translate seamlessly into darkish mode. Their authentic designs are often black and white so the transition for them may be very easy.”
Be taught extra about taking over the darkish facet in our webinar, Designing Emails for Darkish Mode, which options insights and recommendation from three e-mail builders.
Outdoors-the-box eCommerce e-mail design
Talking of surprising, reasonably than going for a standard structure of grids, residence decor model CB2 designed this e-mail with the look of a cool infographic.
Coincidentally maybe, the considerably crowded content material displays the e-mail’s theme of becoming extra into smaller areas.
Sure, it’s a promotion that’s pushing merchandise and inspiring on-line purchasing. However, it’s additionally content material that gives inside adorning suggestions for small areas.
This strategy provides worth that subscribers respect, and the design makes the e-mail expertise enjoyable and attention-grabbing.
Colourful client product launch
When Billie, a feminine razor model, introduced its new DreamPop line in 2018, they used colourful ’90s nostalgia and animated GIFs for pictures. The end result was an eye-popping e-mail advertising design.
The fitting shade decisions in your e-mail campaigns could make a giant distinction. However don’t overlook concerning the significance of utilizing acceptable shade distinction for e-mail accessibility.
Casper’s product launch e-mail design
Right here’s one other e-mail advertising design for a brand new product announcement.
Casper is thought for its mattresses, nevertheless it’s actually a “sleep firm,” which is why it launched a singular bed room lighting product in 2019.
Because the animation under scrolls by the e-mail, you’ll see how subscribers expertise a putting hero picture with an instantaneous call-to-action to view a product video. Under the fold, the e-mail explains the merchandise with clear, benefit-focused copy that’s supported by a delicate animation and clear, monochromatic icons.
Need some recommendation on crafting clear and compelling e-mail copy like this? Take a look at our webinar with ProWritingAid — Readability and Effectiveness: Find out how to Write Nice Emails Each Time.
Native’s informative product launch
This e-mail marketing campaign from the pure deodorant model, Native, is further recent. To announce a brand new formulation, the e-mail staff created an infographic that broke down the brand new deodorant by the numbers.
This e-mail advertising design is clear and easy with loads of room to breathe. The infographic highlights all of the work that went into growing the product. However it doesn’t shrink back from humor, making a joke about their “official armpit sniffers.”
Interactive slot machine from Clinique
Customers get so many eCommerce promotions of their inboxes that manufacturers are all the time searching for one thing to assist their emails stand out.
Beauty model, Clinique, used an interactive method on this marketing campaign that took its clients straight to Vegas.
The “spin-to-win” slot machine idea makes profiting from a promotion really feel unique as a result of it’s one thing clients “gained” as a substitute of simply one other advertising e-mail. Participating in e-mail gamification seemingly made Clinique’s subscribers extra invested on this marketing campaign.
Fitbit’s birthday e-mail design
Birthday emails are a superb technique to make a private reference to subscribers. Fitbit’s birthday e-mail from just a few years in the past stays on-brand by recommending wholesome methods to rejoice.
The health tech model featured hand-picked content material that birthday girls and boys would possibly discover attention-grabbing. Along with feeling acknowledged by the model, this e-mail additionally serves to re-engage clients with the product.
The Sew Repair type shuffle
When Sew Repair launched a brand new characteristic in its cell utility known as Model Shuffle, they showcased the best way it really works with an animated GIF.
See the 2018 e-mail advertising design in motion whenever you play the video under.
As e-mail advertising evolves, this sort of performance doesn’t must reside on an internet site or cell utility. Reducing-edge manufacturers are growing interactive emails that permit customers do issues like this proper of their inboxes!
It’s a superb technique to find out about subscribers’ preferences so you may ship extra customized e-mail experiences.
E-book writer takes a cue from Tinder
Again in 2017, singles all over the place had been swiping left and proper on potential dates due to the success of Tinder. Penguin Random Home took that idea and bought inventive with an interactive e-mail design that includes romance novels.
Subscribers might browse titles and covers whereas selecting hunky characters who appealed to them.
We interviewed the model’s e-mail advertising supervisor about this strategy. She defined that it was despatched to a selected phase of subscribers at a selected time of 12 months … simply earlier than Valentine’s Day.
“The objective of this e-mail was to have interaction with subscribers on our listing who’ve a choice for love books and introduce them to new romance titles. With this in thoughts, we bounced round some concepts and landed on an e-mail in a courting app format that might invite subscribers to find their subsequent e book crush. Since Valentine’s Day was arising, we thought that might be the right time to achieve out to them with this messaging.”
As you would possibly anticipate, the e-mail staff noticed a pleasant bump in engagement with extra clicks than ordinary on this marketing campaign.
Beneath Armor’s welcome e-mail
The welcome e-mail sequence represents the beginning of an necessary relationship with new clients and subscribers. Beneath Armor nailed an necessary facet of e-mail technique … it’s all about their clients, not their model.
The e-mail welcomes subscribers to the staff, however the message makes it clear that their mission is making you a greater, stronger athlete. Aspirational imagery evokes subscribers to get lively — whereas sporting Beneath Armor gear, after all.
What the e-mail entrepreneurs at Beneath Armor realized is that welcome emails align with the shopper journey. Subscribers wish to accomplish one thing and choosing the proper athletic gear is a part of that journey.
Shutterfly’s product explainer e-mail design
After you welcome new subscribers, it’s time to begin onboarding them with emails that assist folks get probably the most out of your services.
Shutterfly did this fairly effectively with an e-mail advertising design that explains not solely the advantages of making a photograph e book — however simply how straightforward it’s to do. It helps potential clients overcome apprehension and really feel empowered to create one thing with their instruments.
This e-mail’s design has a really logical circulate. It additionally makes use of copy and typography in an intuitive means that clearly and concisely explains what you’ll must do to create a priceless household memento out of your finest digital images.
In our expertise, “Get Began” tends to be a really efficient call-to-action. In fact, you gained’t know for certain until you take a look at what resonates finest along with your listing.
Virgin’s privateness coverage replace
Messages notifying you of modifications to a model’s privateness coverage are usually among the many extra boring e-mail experiences you. However Virgin Trains (which ceased operation in 2019) took a unique route.
Take a look at the video of the animated e-mail under.
A privateness coverage that’s clear and easy-to-read is completely on-brand for Virgin. The e-mail replace displays this trustworthy and lighthearted strategy whereas together with a easy however efficient animation.
Not many e-mail entrepreneurs would go to these lengths to reinforce a secular message with a singular design.
Exploring content material with the BBC
If you happen to’ve ever watched any of the BBC’s nature documentaries, they’re superb. So, the emails selling BBC content material must make your jaw drop as effectively.
The dramatic darkish theme and eery imagery invite you on an journey into the wild. However discover — the e-mail prompts you to “faucet” not “click on” the + icons to study extra. This marketing campaign was optimized for a cell viewing expertise.
Intelligent e-mail PR from MeUndies
It might be powerful to seek out crazier, extra devoted followers than lovers of the Star Wars motion pictures. The oldsters at MeUndies discovered that out the exhausting means in 2018.
After releasing underwear with a Star Wars print, the sudden inflow of site visitors crashed their eCommerce web site.
Nevertheless, the model used e-mail advertising to confess their mistake and repair the general public relations fiasco. They made gentle of the state of affairs by blaming the web site crash on “the darkish facet.”
The topic line for the e-mail? “The Dying Star Crashed Our Website … However We Fastened It.“
The model’s e-mail designers and builders created a sci-fi themed e-mail full with a cool impact and the right Star Wars line to reference: “These are the lingerie you’re searching for.“
Taco Bell for the vacations
Nothing makes you’re feeling like Christmas as a lot as a stomach stuffed with crunch tacos, proper? No? Nicely, perhaps that’s why Taco Bell employed an company to develop an interactive vacation e-mail marketing campaign in 2017 that basically stood out.
E mail subscribers might select completely different modes of transportation: jet pack, white elephant, or turbo-powered sleigh. Then they watch what occurs. Will they be capable of navigate their means by the Christmas chaos with the intention to arrive at a Taco Bell restaurant?
This type of e-mail expertise is memorable sufficient that when vacation consumers wish to cease for some quick meals, they could be extra seemingly to consider ordering tacos.
SoulCycle’s trigger advertising marketing campaign
SoulCycle used e-mail advertising design to rejoice Pleasure Month in 2018.
The model delivered a message of inclusion and acceptance with this e-mail advertising design. It contains rainbow-colored iconography and distinctive/conversational CTAs for every button. SoulCycle additionally connects the e-mail marketing campaign to social media exercise by highlighting the hashtag #AllSoulsWelcome.
You’ll discover, SoulCycle didn’t simply use the trigger for self-promotion. The model put its cash the place its advertising is by pledging to present proceeds to a charity and serving to subscribers discover native occasions.
Discover about extra about utilizing trigger advertising in e-mail technique.
Don’t let good e-mail advertising design go unhealthy
Builders, e-mail advertising specialists, and graphic artists put loads of thought, time, and energy into e-mail advertising designs.
When you’ve created the right e-mail, ensure that perfection is what you ship to your listing. Our e-mail readiness platform was constructed to simplify the complexities of e-mail advertising. That features making certain designs are accessible, pictures are optimized, and your campaigns render as anticipated on completely different e-mail purchasers.
Be sure your planning, creativity, and exhausting work repay. Ship e-mail perfection each time whenever you take a look at each marketing campaign with E mail on Acid.
Searching for extra e-mail advertising design concepts? We extremely advocate the gathering of latest e-mail campaigns the oldsters at Actually Good Emails are curating.
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Creator: The E mail on Acid Staff
The E mail on Acid content material staff is made up of digital entrepreneurs, content material creators, and straight-up e-mail geeks.
Join with us on LinkedIn, observe us on Fb, and tweet at @EmailonAcid on Twitter for extra candy stuff and nice convos on e-mail advertising.
Creator: The E mail on Acid Staff
The E mail on Acid content material staff is made up of digital entrepreneurs, content material creators, and straight-up e-mail geeks.
Join with us on LinkedIn, observe us on Fb, and tweet at @EmailonAcid on Twitter for extra candy stuff and nice convos on e-mail advertising.
