E.l.f. Magnificence takes its partnership with Roblox to the subsequent degree! They’re the primary magnificence model to check shopping for actual make-up merchandise instantly throughout the Roblox world.
In an announcement, the wonder model expressed that this step aligns with its mission to ship top-tier magnificence merchandise to each eye, lip, and face whereas sustaining energetic engagement with its “vibrant and increasing Roblox group, which has amassed over 12 million complete visits and continues to develop.”
Partnering with Walmart, E.l.f. Magnificence has launched a digital kiosk inside their Roblox expertise, E.l.f. Up! This unique store permits US gamers aged 13 and as much as buy a limited-edition, bodily E.l.f. Up! Pets Hoodie is a tribute to the model’s cruelty-free practices.
Moreover, the wonder model is contributing $50,000 to the Humane Society of america.
Past the limited-edition hoodie, the digital kiosk gives a collection of different e.l.f. vegan and cruelty-free merchandise, together with lip and SPF choices.
As a bonus, customers who buy any bodily merchandise by the kiosk will obtain a corresponding “digital twin” digital merchandise for his or her Roblox avatar.
Kory Marchisotto, Chief Advertising and marketing Officer at E.l.f. Magnificence commented, “E.l.f. Up! has been a phenomenon since day one and continues to exceed all expectations, notably inside our Gen Z group.”
We’re taking the subsequent step in bringing magnificence to the digital world by testing commerce on Roblox! We’re excited to show the Roblox group and others in digital areas a few new method to store that makes a distinction. Our cruelty-free dedication is a giant a part of what makes us distinctive, and the E.l.f. Up! Pet Adoption Middle confirmed us simply how a lot it issues. This expertise is shaping how we strategy social commerce in these immersive platforms.
Since its launch in November 2023, the E.l.f. Up! expertise has garnered a 96% positivity score and distributed over a million free digital objects, establishing E.l.f. as one of many main suppliers of limited-edition digital objects on Roblox.
Stephanie Latham, Vice President of World Model Partnerships at Roblox, remarked, “E.l.f. continues to innovate on Roblox with its considerate enhancements to the group expertise and unique choices designed particularly for our platform.”
“We’re nonetheless within the early phases of testing commerce on Roblox, and we’re thrilled to proceed advancing alongside manufacturers like E.l.f. in shaping the way forward for procuring to be immersive, 3D, and social. Our imaginative and prescient is to empower manufacturers and creators to remodel their robust model affinity and person engagement on the platform right into a seamless procuring expertise for each new and current audiences.
The way forward for procuring on Roblox will enable manufacturers to deeply have interaction communities of their narratives — enabling clients to seamlessly full their journey with a purchase order whereas socializing with pals.”
As E.l.f. Magnificence pioneers new frontiers in digital commerce on Roblox. The collaboration signifies a daring step in the direction of integrating immersive experiences with real-world procuring.
With a dedication to innovation and group engagement, E.l.f. continues to redefine the wonder business’s digital panorama, promising thrilling developments forward on this dynamic intersection of gaming and retail.
