Dua Lipa, the singer-songwriter of English and Albanian descent, has been named Yves Saint Laurent Magnificence’s newest world make-up ambassador.
Increasing her position with the model, the 28-year-old, who has been the face of the model’s Libre perfume since 2019, will now collaborate on a brand new three-wave marketing campaign. This collaboration goals to launch the brand new lips assortment, YSL Loveshine.
Moreover, the marketing campaign will kick off with the introduction of the lip gloss stick Sweet Glaze, adopted by the debut of the Moist Shine lipstick on March 15. Subsequently, in April, there might be a nationwide launch of varied nude shades, with a ultimate product set to launch later this 12 months.
“For me, fragrances and make-up are one other type of self-expression, a method to discover my playfulness, creativity, and individuality. I’m thrilled to be on this journey as a part of the YSL Magnificence household,” mentioned Dua Lipa, a Grammy award winner and the founding father of Service95, a world model, arts and society enterprise.
Directed by Nathalie Canguilhem, the inaugural marketing campaign for the luxurious French cosmetics model was filmed in Morocco. It goals to pave the way in which for a “new era of make-up customers in 2024.”
Stephan Bezy, the worldwide basic supervisor at Yves Saint Laurent Magnificence, mentioned in a press release, “Via her electrifying vitality, Dua Lipa brings a dynamic essence to our model, inspiring ladies to put on make-up and assert themselves and their values. Her affect epitomizes the celebration of individuality and empowerment, urging all to embrace their distinctive magnificence confidently”.
Moreover, the wonder label states, “YSL Loveshine transcends mere make-up assortment; it embodies a declaration of radiance: a daring manifestation fuelled by self-love and an unapologetic angle, completely complemented by Dua Lipa.”
Furthermore, the launch of the YSL Loveshine franchise introduces the brand new Lip Oil Stick, that includes a wide range of creamy, high-shine nude shades appropriate for everybody. The marketing campaign holds significance in Morocco close to the YSL Magnificence Ourika Group Gardens, the place the Maison ethically sources elements for quite a few magnificence merchandise. Morocco is cherished within the model’s historical past, as Yves Saint Laurent discovered inspiration and pleasure on this vibrant nation.
In previous years, Yves Saint Laurent has appointed varied magnificence ambassadors, corresponding to singer-songwriter Lil Nas X, actress Zoë Kravitz, actor Austin Butler, and the inaugural UK native ambassador, Yasmin Finney, recognized for her position as Elle Argent within the Netflix sequence Heartstopper.
Lipa marked her appearing debut in Greta Gerwig’s “Barbie,” portraying the character of Mermaid Barbie. Moreover, she contributed to the official soundtrack of the Oscar-nominated movie together with her tune “Dance The Night time.”
In early February, Lipa was among the many 40 ladies spotlighted on Vogue’s ultimate cowl underneath former editor-in-chief Edward Enninful. The quilt featured distinguished figures corresponding to Oprah, Naomi Campbell, and Victoria Beckham.
