A research carried out by Advertising and marketing Brew and an API referred to as Pushshift resulted in some fairly odd findings relating to which subreddits allowed adverts and which of them didn’t.
The findings. The outcomes are based mostly on the API pulling information from the highest 2,500 hottest subreddits. They present that regardless of spending the final decade attempting to handle brand-safety considerations, their precise method is extra cautious, which makes the platform appear unpredictable and inconsistent.
The place Reddit doesn’t permit promoting. These are well-liked subreddits the place Reddit doesn’t permit adverts.
- r/mileycyrus
- r/mensrights
- r/daftpunk
- r/floridaman
- r/mensrights
- r/mdma
- r/islam
- r/israel
- r/redhotchilipeppers
- r/despair
- r/archerfx (a group devoted to a well-liked animated tv present)
- r/ska
- r/stopsmoking
The place Reddit does permit adverts. Some subreddits that had been allowed to run adverts included political and alcohol subjects.
- r/alcohol
- r/crypto
- r/faith
- r/politics
- r/neutralpolitics
- r/ukpolitics
- r/canadianpolitics
Some adverts. Weirdly sufficient, these subreddits had been labeled as typically permitting adverts.
- r/americanpolitics
- r/internationalpolitics
- r/liberal
- r/conservative
What Reddit says. Reddit spokesperson Amanda Geraldo mentioned that each new subreddit is labeled no_ads till it goes via a “guide human evaluate” to gauge if it’s thought of protected. She additionally mentioned subreddits labeled as some_ads require advertisers to “opt-in or opt-out of promoting” and are thought of “expanded stock.”
Why we care. Reddit is anticipated to surpass $522 million in advert spend by 2023. For perspective, Twitter is anticipated to herald $5.58 billion this 12 months. Although they’re on the smaller finish of the spectrum so far as advert platforms go, there’s nonetheless a whole lot of potential upside. In the event you’re an advertiser trying to run adverts on Reddit, concentrate on the place your adverts might or might not be allowed.
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About The Creator
Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
