Am I overthinking this?
Somebody requested me a query about click on attribution just lately, and after happening the rabbit gap of Meta’s official documentation, I can’t reply it with 100% certainty.
Let’s focus on…
The Query
As you recognize, Meta makes use of click on and consider attribution, so conversions are reported by default that occur inside 7 days of clicking or 1 day of viewing your advert.
However does that click on must be on a hyperlink to your web site?
Reflexively, I stated sure. That appears reasonably apparent. However then I checked Meta’s documentation for validation and I can’t discover something conclusive.
Meta’s Documentation on Attribution
Right here’s Meta’s quick definition of click on attribution:
Click on-through attribution: An individual clicked your advert and took an motion.
In fact, it’s technically known as “click-through attribution,” so that ought to imply… by means of to your web site, proper??
Nonetheless, I wanted that spelled out clearly. It has to say it someplace. However, I’ve gone by means of web page after web page of Meta’s documentation, and there’s no point out of clicking by means of to your web site.
What it Might Imply
It feels implied, but it surely’s ambiguous. Meta doesn’t say that it ONLY consists of clicks on hyperlinks to your web site. It doesn’t checklist out the kinds of clicks that rely. And it doesn’t say that it consists of all kinds of clicks.
If we’re to be literal based mostly on this data, it might imply clicking a video to view it with out clicking the CTA button to your web site. If that individual transformed inside the attribution setting, that may be thought-about a click-through conversion.
Till now, I’d have thought-about {that a} view-through conversion, assuming they transformed inside a day. If it’s not, that breaks my mind a bit.
I’m not prepared to alter my interpretation at this level, however it will be useful if Meta supplied clarifying language.
What do you assume?
