This clarifies issues…
There was one thing about Benefit+ Procuring viewers segments that’s been bothering me.
The Query
You’re supposed to make use of customized audiences to outline your Engaged ViewersThat is the group of people that can probably see your advertisements. You assist affect this by adjusting age, gender, location, detailed focusing on (pursuits and behaviors), customized audiences, and extra. Extra and Current Clients. That is used to section outcomes by Current Clients, Engaged Viewers, and New Clients.
However, it was completely unclear should you wanted to exclude Current Clients when creating the Engaged Viewers.
The Reply
Fortunately, I obtained a message from somebody who says they’re an engineer at Meta (you possibly can by no means make sure, however they appear to take a look at):
I needed to make clear one thing from this publish about how we deal with overlaps in viewers. If there’s an overlap, such {that a} person will match into each the ‘Engaged’ and ‘Current’ class, we’ll prioritize the affiliation that’s lowest within the funnel (i.e ‘Current’).
In different phrases, you don’t must exclude present prospects when creating the Engaged Viewers. Go forward and outline it based mostly on e-mail subscribers and web site guests. For those who’ve outlined Current Clients totally, they’ll be pulled out when there’s overlap.
A particular due to that useful Meta engineer! I attempted to pry for information about whether or not there have been any plans to apply Viewers Segments to different marketing campaign sorts sooner or later however obtained the everyday “I can’t share future plans” non-answer.
