The Cannes Lions Worldwide Pageant of Creativity has been on my bucket listing ever since I began in advertising.
I’m right here for the primary time this week due to System1 — who I’ve identified since their Brainjuicer days. They invited me to be a Marketoonist-in-Residence for the week, so I’m going to seize a few of the themes I discover as I wander the occasion.
That is the primary time that humor is a definite award class for the Cannes Lions, so if appears like a very good time to be right here, serving to poking slightly enjoyable at advertising and promoting.
One of many fascinating elements of the atmosphere right here is the deafening degree of promoting to different entrepreneurs — and the hassle that manufacturers take to get seen and attempt to get individuals to their occasions. The yacht occasion and seaside occasion one-upmanship is especially entertaining to look at.
A buddy from the Bay Space talked about to me the irony of touring all the way in which to Cannes to attempt to arrange conferences with different people who find themselves additionally based mostly within the Bay Space.
Mark Ritson is giving a session tomorrow on advertising effectiveness titled “Creativity just isn’t Sufficient.” Enthusiastic about the main target of this speak within the context of a lot advertising spend in Cannes was laborious to withstand parodying in a cartoon.
I’ll share a recap subsequent week, or you may comply with alongside in the course of the week on my LinkedIn.
And right here’s one other cartoon I drew a couple of 12 months in the past on Cannes:
