In its first yr underneath the Warner Bros. Discovery umbrella, Discovery Channel’s Shark Week is diving into the deep finish with a number of recent advertising and marketing companions.
The American Pink Cross, the MLB, MeUndies and Sugarfina have all signed on to take part within the annual shark celebration, happening July 24 by way of July 31.
The summer time occasion returns for its thirty fourth yr on Sunday, with Dwayne “The Rock” Johnson kicking issues off as its first grasp of ceremonies.
As a part of Warner Bros. Discovery’s first Shark Week collaboration as a merged firm, viewers tuning into Shark Week through the 9 p.m. hour of the occasion’s premiere on July 24 will catch an unique take a look at the upcoming HBO unique collection Home of the Dragon.
Shark Week
The MLB and Discovery are teaming as much as deliver the week’s very personal mascot, Chompie, to MLB golf equipment throughout the nation to cheer groups on, alongside shark-branded giveaways, trivia and shark content material on the massive display. By July 31, the Chicago Cubs, St. Louis Cardinals, Texas Rangers and Tampa Bay Rays will host branded Shark Week sport nights.
Southwest Airways returns for its ninth yr as a accomplice. Prospects can watch free content material throughout flights by way of a Shark Week on-demand channel and a reside feed from Discovery.
“When beloved manufacturers come collectively, they assist amplify one another and break by way of to followers in new and distinctive methods. Advertising and marketing partnerships are an integral a part of the Shark Week expertise and permit us to proceed to innovate our Shark Week choices and lengthen our attain,” mentioned Karen Bronzo, CMO, U.S. Networks, Warner Bros. Discovery, in an announcement.
“Whether or not they’re on a flight, getting a candy deal with or doing one thing to make an affect, these collaborations enable superfans to work together with the model and have fun their love of Shark Week.” She added.
To prime it off, Discovery and the Georgia Aquarium teamed up but once more. Movie screenings, T-shirts, branded signage and extra can be across the aquarium. Additionally, on visits to the placement throughout Shark Week, followers can hang around with Rose the Seal and take a look at their data with seal trivia.
Pooch Perks, a canine subscription field, and Georgetown Cupcakes are each returning as companions, and Sugarfina is providing a limited-edition Shark Week gummy.
