Method 1 star Lewis Hamilton groups up with Dior as their new males’s style ambassador. Collectively, they’ve designed a singular way of life capsule assortment launching in October.
![dior-men-s-spring-2025-lifestyle-capsule-by-kenny-germe-look-3-smzx33l3-2024-07-16 | World Branding Forum Dior Lewis Hamilton](https://brandingforum.org/wp-content/uploads/2024/07/dior-men-s-spring-2025-lifestyle-capsule-by-kenny-germe-look-3-smzx33l3-2024-07-16.jpg)
For his Dior collaboration, Lewis Hamilton groups up with designer Kim Jones to craft a capsule assortment targeted on winter sports activities. The gathering displays Hamilton’s private facet past racing whereas emphasising sustainability and African influences.
![dior-men-s-spring-2025-lifestyle-capsule-still-life-by-kenny-germe-2-p80frdar-2024-07-16 | World Branding Forum Dior Lewis Hamilton](https://brandingforum.org/wp-content/uploads/2024/07/dior-men-s-spring-2025-lifestyle-capsule-still-life-by-kenny-germe-2-p80frdar-2024-07-16.jpg)
Lewis and I share a love of nature and a deep appreciation for Africa’s creative legacy,” Jones defined in an announcement. This collaboration combines the craftsmanship of African artisans with the experience of Dior’s ateliers, making it a rare challenge.
On high of that, Lewis’s dedication to his sport and its technical features are woven into the gathering,” Jones continued. “The whole course of felt pure and actually rewarding.
This capsule assortment is a mashup of types. It blends streetwear and out of doors gear with relaxed Dior fits in basic tweeds and contemporary African materials. You’ll additionally discover comfortable denim, knits, sweatshirts, and fleeces made with eco-friendly supplies. For the technical facet of issues, the gathering options high-performance skiwear by Descente (a longtime Dior accomplice) and woven items crafted by expert artisans in Burkina Faso.
![dior-men-s-spring-2025-lifestyle-capsule-by-kenny-germe-look-6-u6xr7g50-2024-07-16 | World Branding Forum Dior Lewis Hamilton](https://brandingforum.org/wp-content/uploads/2024/07/dior-men-s-spring-2025-lifestyle-capsule-by-kenny-germe-look-6-u6xr7g50-2024-07-16.jpg)
The vary additionally options Dior-branded snowboards, wraparound eyewear, and specifically developed multi-layered, micro-fiber snow sneakers. These sneakers are designed to be “concurrently informal and day-to-day whereas technically capable of be worn and carried out with a board on the slopes.”
For this assortment, making eco-conscious decisions and pushing the design of each piece was key. It was extremely inspiring to include my African heritage, utilizing conventional materials and pure supplies and drawing on the continent’s vibrant colors and robust vitality.”
“I hope everybody feels nice sporting these meticulously designed clothes.”
Gear up for winter in model! The Lewis Hamilton x Dior assortment shall be accessible in boutiques and on-line on October seventeenth.
This collaboration between Dior and Lewis Hamilton marks an thrilling fusion of style, sports activities, and sustainability. It guarantees to ship modern and trendy items for style fanatics and athletes.