Once I began Contently’s personal content material advertising and marketing program eight years in the past, we had however a weblog template and a dream. Inside 18 months, we’d constructed a loyal viewers of tons of of hundreds of entrepreneurs and an award-winning trade publication.
In fact, issues aren’t really easy these days—the competitors is steeper. Audiences are splintered throughout extra channels. And the calls for placed on content material groups are higher than ever.
In episode 2 of our new content material technique recommendation present, Ask a Content material Strategist, content material technique masterminds Deanna Cioppa and Kat Lisciani joined me as we dug into your greatest content material advertising and marketing questions.
You’ll be able to watch the full episode right here, however because you’re already studying this text, let’s watch a couple of of my favourite moments.
Methods to develop your viewers with “performing-enhancing content material”
In case your model is simply beginning out with content material, what’s one of the best ways to develop your viewers? That’s a query that Deanna—Contently’s head of content material technique—has heard a thousand occasions. And he or she offers some sage recommendation: Don’t be afraid to make use of paid, so long as you optimize for changing these guests to repeat natural guests.
Making the case for consciousness content material—even when there’s no direct hyperlink to gross sales
Some enterprise leaders dismiss pitches for top-of-funnel content material packages, appearing as should you’re advocating for a SaaS slam poetry evening. (Please nobody do that.) As a senior content material strategist, Kat has seen it a thousand occasions, and right here, she shares the straightforward argument she makes use of to win over top-of-funnel content material skeptics.
Countering a story-hating boss with SCIENCE
What occurs when your boss simply doesn’t see the necessity for tales in your content material, and as a substitute simply desires straight information? Deanna explains how the science of tales will help you win over even the most important content material skeptic.
Need to dig in additional? Then try episode 2—streaming right here now!
