Desperados, the Heineken beer model, has launched a worldwide marketing campaign that showcases social gathering company experimenting with trend and music.
“Pour some uncommon in your regular”, by We Are Pi, goals to encourage folks to attempt new issues.
The movie opens with a neighbour arriving at a home social gathering trying as if she goes to complain concerning the noise. Nevertheless, she asks for the music to be turned up and steps into the home to witness social gathering company celebrating their creativity by carrying inflatable clothes in conjunction with the swimming pool, or having an arm that may pop open a bottle of Desperados.
The marketing campaign was created by Victor Morón, Ankita Tobit, Jose Hernandez and Pierre Gilles, and directed by Freddie Powell by means of Drool.
It is going to run throughout TV, on-line and out-of-home channels. There will even be an experiential ingredient to it, particulars of which shall be launched at a later date.
Rutger van der Stegen, international advertising and marketing supervisor at Desperados, advised Marketing campaign that the model is “all the time looking for methods of unleashing creativity”.
He stated: “This yr’s marketing campaign totally encapsulates the mindset of our customers who need to enterprise into the surprising but it surely takes them a little bit of daring to take action. Based mostly on that perception, we requested We Are Pi to create a marketing campaign that may rejoice the people who find themselves making an attempt new issues.
“We consider that if we present this to our customers, then we are able to additionally encourage them to do the identical, in order that they really feel the liberty to start out experimenting and unleashing their artistic aspect and letting go of their inside inhibitions that may generally block folks from making an attempt new issues.”
Rick Chant, government artistic director at We Are Pi, added that the company wished to make sure the advert was “strolling the stroll” by way of being uncommon.
He stated: “We wished so as to add one thing uncommon within the spot itself so we hid a beer bottle throughout the movie, impressed by a number of the belongings you’d see on The Simpsons. We’re going to make use of social media to encourage folks to search for the hidden beer for the chance to win surprising competition experiences.”
