Having simply launched its new model platform, “It’s Diner Time,” earlier this month to have a good time its seventieth anniversary, restaurant chain Denny’s has additionally begun to introduce augmented actuality (AR) to interact younger clients who can now see their meals earlier than they order.
That includes a redesigned menu that continues to incorporate traditional dishes corresponding to “Moons Over My Hammy” and “Construct Your Personal Burger”, the addition of the AR characteristic will intention to deliver every merchandise listed to life. There will even be unique offers, interactive alternatives in addition to the story of the model’s 70-year historical past made out there by means of a single scan to be directed to the corporate app or web site.
The AR characteristic shall be out there throughout Denny’s U.S. places nationwide and ordered by means of each the model web site and its new iOS and Android apps. These additionally embrace Denny’s Rewards loyalty program, which delivers offers by means of e-mail to members providing rewards, together with reductions and birthday “presents.”
New merchandise has additionally been launched on-line by means of DinerDrip.com too, because it goals to develop Denny’s model inside fashionable tradition.
Through the firm’s year-end leads to February, CEO Kelli Valade addressed plans to innovate, which would come with the introduction of a cloud-based level of gross sales system.
“We anticipate this expertise deployment will allow an improved general visitor expertise, better operational excellence, anticipated labor efficiencies, and enhance cost expertise, and function a platform for future innovation,” Valade added.
Practically half (45%) of Denny’s customers are millennials and Gen Z, Valade additionally famous on the decision, including that “over half of our complete visitor base can be ethnically numerous, and our breakfast and late evening dayparts skew youthful and extra numerous on a regular basis.”
Commenting on the “It’s Diner Time” focus for the model, Denny’s president John Dillon described it as “what the Denny’s household is all about.”
He continued: “For 70 years, Denny’s has been that constant place that appears like residence, one the place our company will be their genuine selves and have a good time moments that matter. Our new menu appears like an extension of our diners, and it doesn’t matter what web page customers land on, it’s clear that it’ll all the time be Diner Time.”
