Demystifying Deep Hyperlinks in Lifecycle Advertising

In a world with internet apps, cell apps, browsers, and extra, it may be troublesome to know the place your consumer will land after they obtain an e mail.

Even essentially the most customized messages fall quick if entrepreneurs run the chance of utilizing a hyperlink that’s web-browser particular, leaving mobile-first customers in limbo.

Be a part of this webinar to discover ways to mix the data-driven powers of promoting automation with the hyper-specific management of deep-links to ensure each message in your buyer lifecycle has the very best probability to transform.
Department and Buyer.io are teaming as much as ship Demystifying Deep Hyperlinks in Lifecycle Advertising. You’ll hear from each Mick (Department), and Naomi (Buyer.io) on the worth they’ve seen throughout each instruments.

Audio system

Mick Wang

Industrial Account Government, Department

Mick Wang is a content material creator turned cell linking & attribution specialist specializing in the instruments and methods that assist companies develop on cell. When he’s not working, Mick enjoys taking his canine to the seaside and rockclimbing at his native health club in Santa Cruz.

Naomi West

Product Advertising Supervisor, Buyer.io

Naomi is a Lifecycle Advertising Guide and a present Product Advertising Supervisor at Buyer.io. She works with companies to create and iterate advertising and marketing automations that can construct and retain buyer relationships. She’s well-versed in cross-channel advertising and marketing that goals to create a cohesive buyer expertise throughout each cell and desktop!