Kitchener, Ontario – July 15, 2015 –Demand Spring and Vidyard right now introduced a partnership to supply the business’s first video advertising consulting service for B2B advertising and demand technology groups. The new service providing will complement Demand Spring’s present portfolio of companies that assist advertising organizations enhance their potential to generate extra certified leads and shortly progress gross sales pipeline.
On-line video is likely one of the quickest rising and simplest areas of B2B advertising. Whereas 95% of entrepreneurs report that video is turning into extra essential to their demand applications, lower than 10% are utilizing video strategically to generate new leads, qualify extra prospects or shut extra offers. The brand new providing from Demand Spring will assist organizations shut that hole by growing a video advertising technique that aligns with their demand technology targets and is absolutely built-in with present digital applications and advertising automation software program.
“It’s one factor to supply some advertising movies, but it surely’s fairly one other to make use of video strategically to higher have interaction, qualify and convert potential consumers,” stated Mark Emond, Demand Spring President and Founder. “By partnering with Vidyard, we will now assist B2B entrepreneurs develop a video advertising technique that’s tightly coupled with their advertising automation platform and aligned to the targets of their demand technology applications.”
Whereas entrepreneurs are more and more turning to video to achieve audiences all through the shopping for journey, they’re discovering that it’s essential to have the correct technique and supporting expertise in place to achieve success. Meaning understanding what content material to supply for various levels of the client journey, figuring out and monitoring who’s watching which video content material inside present advertising automation programs, and having the correct instruments in place to measure the attribution and ROI of every video asset.
“Video is altering the best way fashionable manufacturers join with their audiences however many lack the experience to develop a video advertising technique that delivers quantifiable outcomes,” stated Michael Litt, CEO and co-founder of Vidyard. “Demand Spring will assist entrepreneurs develop the correct video technique and execute in opposition to it, and we’re excited they selected Vidyard because the video advertising platform for his or her new providing.”
Demand Spring will supply quite a lot of companies starting from video content material audits to full-blown video advertising technique, content material manufacturing and expertise implementation. They will even assist purchasers implement the Vidyard video advertising platform to assist them scale their video advertising applications and observe video viewing behaviors inside standard advertising automation and CRM options together with Marketo and Salesforce.com.
About Demand Spring
Demand Spring (Twitter: @demandspring) is a requirement technology consultancy that helps advertising organizations enhance their potential to construct and progress gross sales pipeline. Our in depth client-side expertise with organizations like IBM, Yahoo!, and Cognos gives distinctive perception into the challenges advertising executives face when constructing repeatable, scalable demand technology fashions. Our three built-in service traces – Technique, Know-how, and Content material – assist purchasers optimize all components of demand technology applications.
About Vidyard
Vidyard (Twitter: @Vidyard) is the business’s main video advertising platform that helps entrepreneurs drive outcomes and ROI with on-line video content material. With Vidyard, prospects can add video to their web sites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to motion, optimize search engine hits, seize leads, and model their participant skins all from one place. Vidyard integrates with key advertising automation and CRM instruments to ship user-level video engagement information, turning views into gross sales.
Media Contact:
Tyler Lessard
Telephone: (226) 220-5351
press@vidyard.com
