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HomeBrandingDebuting Its Premier Resort within the Coronary heart of the Center East...

Debuting Its Premier Resort within the Coronary heart of the Center East |


Membership Med, famend for its experience in luxurious all-inclusive holidays, is about to introduce its inaugural resort within the Center East by unveiling the Membership Med Musandam challenge. This landmark initiative, born out of a partnership between Membership Med, Royal Courtroom Affairs, and Omran Group, builders of Membership Med Musandam, represents an funding surpassing US$100 million.

What’s extra, since 1950, Membership Med has been a trailblazer in all-inclusive holidays below the solar and amidst snow. It continues to face as a globally recognised chief, providing luxurious family-friendly retreats in breathtaking locations worldwide. 

As well as, President of Membership Med, Henri Giscard d’Estaing, emphasises, “Membership Med’s historical past and triumphs are rooted in our pioneering method, which has performed a significant function in advancing the areas and locales the place we function. The Membership Med Musandam challenge stands as a big milestone, marking our inaugural presence within the Center East.”

club med
Stunning coastal surroundings close to Khasab in Musandam peninsula Oman

Subsequent, Membership Med Musandam marks the model’s first enterprise into the Center East, chosen particularly for its breathtaking pure attract and alignment with its ongoing dedication to spotlighting its resort locations’ native setting and tradition.

Not solely that, “We’re frequently exploring each famend and hidden gems worldwide, however our mission consists of uncovering essentially the most extraordinary locales and showcasing them to our clientele,” shared Anne Browaeys, CEO of Membership Med, in an unique interview with Enterprise Traveller Center East.

Thus, “We search expansive areas nestled amidst nature and picturesque environment—outstanding settings the place friends can immerse themselves within the pure setting. Oman was the preliminary jewel we found within the area”, she added.

Moreover, via its strategic collaboration with Dnata Journey, Membership Med has skilled fast development inside the Gulf Cooperation Council (GCC) nations lately. The model offers high-quality, all-inclusive seaside and mountain vacation experiences tailor-made for households. Membership Med continues increasing its footprint within the area by catering to leisure travellers and Conferences, Incentives, Conferences, and Exhibitions (MICE) company shoppers all through the GCC.

Moreover, the corporate collaborated carefully with Oman’s governmental and tourism authorities to meticulously choose the best location for his or her inaugural presence within the Center East. It will likely be the primary of six resorts deliberate for the area within the coming years. Spanning over 250,000 sq. meters of land, the resort will function a 600-meter non-public seaside.

Subsequent, sustainability can be a core focus, dedicated to eco-certification via globally recognised impartial eco-construction certification corresponding to BREEAM or its native equal. In Oman, Membership Med goals to realize a 4-star ranking from the Inexperienced Constructing Council of SA (GBCSA) for this growth. 

As masters of experiential journey, Membership Med’s Musandam resort will current numerous actions for friends to savour, starting from sports activities and wellness to culinary delights and past. Moreover, many family-friendly choices catering to all ages can be obtainable, underscoring the model’s hallmark personalised service.

club med

Furthermore, the challenge will exhibit a profound dedication to integrating native tradition by collaborating with indigenous suppliers and sourcing supplies and sources regionally wherever possible. Anticipated to create over 400 direct employment alternatives and an extra 800 oblique jobs, this new enterprise guarantees to affect the area considerably.

Other than that, “This collaboration with Membership Med marks a big milestone aligned with the goals of Omran Imaginative and prescient 2040, which seeks to draw 11 million vacationers to Oman and improve the inflow of worldwide guests to the Sultanate,” acknowledged H.E. Mr. Salim bin Mohammed Al Mahrouqi, Oman’s Minister of Heritage and Tourism.

Development on Membership Med Musandam is predicted to begin in early 2026 and span roughly 26 months. The resort’s grand opening is projected for 2028.





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