Sending a comply with up thanks e-mail has been a normal follow for a very long time in gross sales. Whereas a very good gross sales pitch is a significant a part of closing a deal, the comply with up communication thanking your prospects provides it the right final touch. Your gratitude makes a optimistic influence on the shopper and units the tone for the skilled relationship that you just construct. Whereas some great benefits of a comply with up thanks e-mail is well-known, plain text-based appreciation notes are dropping sheen.
Within the modern-day enterprise panorama of hyper-personalization, your written thanks mail doesn’t stand out within the litter of appreciation mails your shoppers obtain each day. Being private is all about letting them see you present your appreciation for his or her time, and meaning sending a fast video e-mail. A twenty second snippet of you personally taking your time to say thanks has a stronger influence than a dull text-based e-mail.
On this article we’ll check out how a personalised thanks video after a gross sales assembly might help you allow a long-lasting impression and how one can make one like a professional immediately.
Why it is best to ship a personalised Thank You video e-mail?
Within the age of data and e-mail overload, the standard methods of communication, reminiscent of text-based e-mail or perhaps a cellphone name, haves lesser worth than earlier than. As persons are more and more being trapped inside digital partitions, they’re lacking the human contact in all interactions. Moreover, elevated personalization of services has gotten individuals habituated to having issues tailor-made to their liking. That is the place personalised movies are available in to fill the void in enterprise communication.
Personalization doesn’t simply contain including an individual’s identify to the video’s title;, it’s a video that’s made particularly for them and has a message solely they will relate to. It could possibly be so simple as, “Hey Steve, thanks in your time! I’m trying ahead to our subsequent name. It was good to listen to all of the challenges you’re going through in the intervening time. I used to be notably intrigued by that anecdote you shared in the direction of the top of the decision. I’d be delighted to work with you sooner or later!”
The private thanks video provides a particular aspect that displays you and humanizes the interplay. The opposite methods by which it really works for you is as follows:
1. It’s a fast reminder of your dialogue
The human mind can solely retain a lot info whereas switching between duties. With regards to gross sales conferences, there’s a lot element concerned that it’s simple to neglect the highlights. To safe a deal, it’s best to shut it as early as potential whereas your prospects nonetheless retain many of the info. One of the best ways to try this is to depart a long-lasting impression with a video message and fill the hole within the gross sales course of. Briefly emphasizing the key phrases in your thanks video message can function reminiscence bookmarks for sections of your gross sales assembly.
2. It may add further worth
Should you really feel that the prospect wasn’t absolutely satisfied or confirmed indicators of lingering doubts within the gross sales assembly, the comply with up video message is an efficient alternative to make issues clear. You possibly can at all times add a couple of fast traces for clarification or deliver it up within the video and deal with the difficulty within the subsequent assembly.
3. It improves enterprise communication
Any communication with out seeing the opposite individual’s face and mannerisms doesn’t go away a long-lasting impression. Face-to-face interplay has been the gold customary in gross sales with regards to clients, particularly with massive offers. The arrival of expertise and prompt communication took away the human aspect and diminished individuals to a listing of numbers and names within the registry. Whereas in-person conferences will at all times stay the perfect type of interplay, video calling and messaging comes second. Sending movies performs the all-important job of constructing the human connection and improves your communication.
4. It makes an emotional influence
Antonio Damasio, a neuroscience professor on the College of Southern California makes the case that feelings are a essential ingredient to all selections we make. Unforgettable impressions are shaped as a direct consequence of how strongly we really feel about assembly the opposite individual. A easy thanks in your time e-mail video exhibits gratitude that stokes optimistic feelings in your prospects that makes them favor you and your deal.
Parts of an amazing Thank You video
So far as sending a thanks notice goes, a easy, no-strings-attached video is sufficient to do the job. Nonetheless when you want to go away a long-lasting impression on the prospects, there are a number of components that want work. Right here’s the way you create an amazing skilled thanks e-mail video:
1. Personalize it to the person
As mentioned intimately earlier, personalization is the important thing to creating an amazing thanks video. All people loves feeling particular and making a video only for them is the certain approach to seize their consideration. Instruments reminiscent of Hippo video allow you to create extremely personalised movies at scale on the go. In case you have a pool of prospects then the Humanize AI characteristic of the platform will allow you to create tons of of personalised movies for particular person prospects with their names and contextual info.
Nonetheless whenever you’re focusing on extra vital individuals, you’ll be able to refine your method to hyper personalization. Earlier than you report a video, analysis your high-value prospect on the corporate profile or LinkedIn to study particulars that may assist. For instance, in the event that they’re an outside fanatic you’ll be able to weave that into the dialog or put on your favourite mountain climbing jacket within the video. The important thing to getting it proper is subtlety; if the prospect’s an astronomy fanatic, a small telescope within the again is a superb prop to pique their curiosity.
2. Present politeness within the video
Plan your thanks message forward of time. Get the phrases rights and follow on the tone of supply. If you’re naturally energetic and enthusiastic in your speech then keep the identical tone whereas being well mannered. Even after touchdown the deal, keep away from boastful language and hold it easy.
3. Make it in regards to the “thanks”
The main focus of your message should be the thanks! To begin the movies make an observation in bullet factors about all of the stuff you plan to say to set the tone for why you’re being grateful. Preserve the message concise together with your gratitude being the spotlight of the clip. Use optimistic phrases that categorical thanks and attempt to keep away from deviating from the subject.
4. Preserve a tone that exhibits your real character
Whereas personalization is one facet of the equation, honesty is the opposite facet. Most individuals can spot a pretend thanks from a mile away, so attempt to not overdo it and hold the message real. It’s usually the case that individuals come throughout as disingenuous when attempting to be overly excellent. Being real has little to do with perfection and extra to do with relatability. Due to this fact keep away from spending an excessive amount of time on the right take or the right supply and go along with what comes naturally.
5. Take note of your physique language
With regards to communication about 90% is nonverbal! That entails your mannerisms, smile, eye contact, posture and gestures within the video. Keep away from behaviors and postures that make you come throughout as misleading or dishonest. Closed physique language reminiscent of folded arms or hunched over posture can throw your prospects off. Communicate with an open physique language with the arms open and the palms seen. Smile usually and look into the lens of the digital camera whereas recording your video.
6. Set a time restrict
Ideally your thanks video must be now not than 1 or 2 minutes. There’s sufficient room in that to get your level throughout with out placing an excessive amount of pressure on their time and a spotlight on a busy day. Your prospect is extra prone to open your video the shorter it’s, nevertheless when you should embrace extra info within the comply with up video then break it up into a number of components and embrace hyperlinks to further sources if essential.
7. Preserve it easy
Nothing says private than an sincere, from the center snippet, shot as realistically as potential. Ditch the production-heavy components and make a relatable video with all the cheap gear you could have. There are many cheap instruments reminiscent of selfie sticks, tripods and video modifying instruments which add a little bit little bit of knowledgeable contact to the cell phone video. Arrange at a location with good lighting or put money into a small ring mild to churn out nice movies proper out of your desk.
Right here’s how Hippo Video helps you create excellent Thanks movies
Hippo Video is a flexible video platform that permits you to create extremely personalised movies in your gross sales course of at each stage.
1. Report movies wherever, anytime
With Hippo you’ll be able to create thanks movies on the go. If you have already got an extended video recorded in your cellphone or digital camera, all it’s important to do is import and edit the video to desired size. The platform additionally permits you to report video out of your cell gadget or webcam to create a fast thanks video. Additional, you may as well create movies from GIFs and pictures or seamlessly combine with different instruments you’re already utilizing. The platform integrates with standard gross sales instruments reminiscent of LinkedIn, Salesloft, Hubspot, Outreach and others so that you gained’t should juggle instruments or tabs.
2. Edit movies like a professional
Hippo means that you can create skilled high quality movies with minimal efforts utilizing intuitive instruments on the platform. Import or report a video and get to work trimming clips, cropping, stitching, including emojis or setting the beginning and finish factors. The device is designed for quick modifying with none prior data of the capabilities. Even the beginner on the staff can begin modifying like a professional with options reminiscent of inexperienced display screen, blur, annotations, textual content overlay and voice-over capabilities.
3. Use pre-built templates
Create a number of movies in report time with a variety of pre-built templates. With Hippo you gained’t should create a recent video for each new prospect, as a substitute you’ll be able to choose a template to rapidly put collectively the content material and save time. You can even use the Template Builder to make a video with a preset intro and outro and sandwich your personalised video. The identical templates can be utilized later for a number of prospects within the area of interest and scale your efforts.
4. Add interactive components
Create partaking, interactive video experiences with a customized viewing path, types, polls, CTAs, and extra. Movies are now not meant to be linear and monotonous; individuals like to work together with the content material and even direct the place it goes. With Hippo you’ll be able to embed interactive options into the video to make it extra partaking for all. Personalized viewing paths permit your prospects to pick the a part of the content material they’re keen on viewing whereas polls and CTAs get them shifting to take motion.
5. Speed up and automate video creation utilizing video workflows
With Hippo you’ll be able to optimize your gross sales workflows by utilizing the template builder. Video flows allow you to simply sandwich personalised movies to present templates and create e-mail campaigns at scale. Report only one video and personalize it to tons of of prospects in no-time embedding their names and data into the movies generated by AI.
Closing Ideas
Because the world will get cluttered with textual content based mostly emails, the brand new approach to stand out to your prospects is by sending thanks video emails all through the gross sales course of. A easy and extremely personalised thanks video makes your prospect really feel particular. The optimistic feelings generated all through the varied levels of promoting are important to constructing a long-term relationship together with your clients. By following a number of the easy strategies outlined within the article it is possible for you to to create profitable thanks movies for all of your prospects.
With a device like Hippo you could have the choice to create tons of of personalised movies at scale to swimsuit campaigns of any sizes. E book a demo immediately to study all about creating excellent Thank You video emails!
