I like to make use of customized occasions, however this difficulty stumped me endlessly…
I’ll add a customized occasion to a customized metric method, and it’ll use a bizarre string of characters as an alternative.
It’s not only a show difficulty because the metric received’t calculate outcomes.
Different occasions the metric simply masses and masses and by no means shows. If I’m going again to the method, it breaks the customized occasion title into separate metrics by area.
It is because the customized metricAdvertisers can create customized metrics that mix current metrics with a mathematical method. That method might be based mostly on Meta’s present adverts metrics, normal occasions, customized occasions, and customized conversions. Extra method doesn’t like areas in customized occasionsConversion occasions tracked by the pixel, app SDK, or API which might be exterior of ordinary occasions. These are typically created to suit the writer’s wants when a pre-defined normal occasion won’t. Extra. If I take advantage of a customized occasion that doesn’t have areas, it doesn’t rework it into totally different characters.
It additionally calculates high quality.
It’s a difficulty that’s distinctive to customized occasions, which makes me assume it’s an oversight within the improvement of customized metric formulation. It really works high quality in case your method makes use of different metrics that embody areas.
Whereas one choice is to alter your customized occasion to get rid of areas, that is probably not superb because the edit will produce a brand new occasion from that time ahead. When you ought to take into account eradicating areas on any new customized occasions going ahead, it is probably not the very best resolution for current customized occasions.
An alternative choice is to create a customized conversion mapped to that occasion. I take advantage of a rule that features a ahead slash within the URL, which ought to catch all fires. Needless to say this can begin calculating going ahead.
Then use the customized conversionCustomized conversions allow you to create guidelines for occasions or URLs in an effort to higher observe and optimize for particular actions with Fb adverts. Extra within the customized metric method (even when the title of the customized conversion has an area in it), and it ought to work high quality.
That is a type of issues which will make sense to programmers, but it surely received’t happen to the remainder of us. However there are fairly simple workarounds.
