| Editor’s word: Buyer Highlight is an initiative by MoEngage. In these articles, we discuss to our clients to grasp their buyer development technique, engagement techniques, and greatest practices throughout product and advertising. |
When Tammy Hembrow began documenting her post-partum transformation in 2015, she was on a journey to determine what would give her optimum outcomes. To entry the best instruments and methods to construct her dream physique, she needed to do a variety of analysis.
As her video blogs exploded with reputation and she or he grew to become a family identify in Australia, she realized that her viewers wanted greater than health inspiration- they wanted information and assist to embark on their respective health journeys.
This impressed her to construct a platform that will assist folks uncover the most effective model of themselves, which finally culminated within the launch of the Tammy Match app on the Apple App Retailer in 2018. In October 2019, the android model of Tammy Match was launched.
Tammy Match is a complete well being and health platform, geared up with step-by-step guided exercises, nutritionist-designed meal plans, and weight loss plan monitoring. Customers profit from having all of those options in a single place.
Customers can select between house and fitness center exercises focusing on varied physique areas just like the chest, legs, abs, and so on together with a alternative of ability level- newbie, intermediate, and superior. The app additionally options trainers who’re nicely adept in energy constructing, yoga, and boxing to assist work on their energy and adaptability too.
Whereas Tammy Match has turned Tammy Hembrow into one among Australia’s most fun entrepreneurs, constructing a reported fortune of $38m, we needed to grasp how the staff at Tammy Match orchestrates buyer engagement and leverages MoEngage’s best-in-class personalization capabilities.
What did Tammy Match Look To Obtain With MoEngage?
Earlier than we deep dive into how Tammy Match advantages from an insights-led method to buyer engagement, let’s check out why they wanted a buyer engagement platform and the way their search led to MoEngage.
1) Educating app customers about completely different options and applications made accessible within the app, thereby growing the app adoption price
2) Curating hyper-personalized experiences for customers primarily based on their content material consumption patterns and preferences
3) Partaking customers on a relentless foundation with recent content material to maintain them impressed on their health journeys
4) Ship contextually related and well-timed messages by emails, push notifications, and in-app messages.
5) Enhance app stickiness (DAU:MAU ratio) and retention price, thereby reaching long-term development
6) Gear up health lovers for health challenges just like the 4-Week Ab Problem, Tone and Shred 8-Week Problem, and so on.
How did Tammy Match Leverage MoEngage to Personalize Omnichannel Engagement
To maintain health lovers on the app motivated and keen for his or her upcoming exercises, it was important for Tammy Match to supply related and actionable content material.
“For us at Tammy Match, personalization is the important thing to driving app engagement. Therefore, you will need to know the way people prefer to eat particular content material and use this perception to create and curate a significant expertise with Tammy Match,” says Crystal McMahon, COO.
One of many most important the explanation why most app customers churn inside simply 90 days is because of unengaged customers. On this context, channels like emails, push notifications, and in-app messages assist Tammy Match to contextually interact clients out and in of the app. In eventualities the place app customers drop off in between exercises or earlier than buying a program or merchandise, sensible triggers assist Tammy Match convey them again to the app and full the required motion. Whereas this helps Tammy Match convert extra customers, this additionally helps Tammy Match focus extra on the app’s stickiness.
The prerequisite to making a high-performing customized marketing campaign is to grasp how app customers behave. Marketing campaign analytics helps the staff at Tammy Match with worthwhile insights about person habits and tendencies throughout messaging channels like emails, in-app, and push notifications. These insights, assist them turn out to be extra customer-centric of their advertising technique.
Selecting The Proper Buyer Engagement Associate
Having a proactive buyer engagement associate was important for Tammy Slot in serving to them concentrate on their buyer engagement and buyer expertise initiatives.
“We work very intently with the MoEngage staff on the subject of executing our campaigns. Having a tech associate who’s proactive and consultative round buyer engagement greatest practices helps us concentrate on the larger image and convert higher,” says McMahon.
Need to know the way your model can make the most of customized, contextual messaging to drive buyer engagement? E-book a session with our personalization consultants right here.
Right here’s What You Can Learn Subsequent:
- Discover the gaps in your present buyer engagement technique and discover ways to repair them in below 4 minutes!
- Perceive the position that buyer, journey, and marketing campaign insights play in your engagement technique
- Try some great benefits of real-time personalization and constructing an energetic relationship with clients on your way of life model.
