Karyna Mykytiuk, Inventive Advertising Producer for Colossi Video games teaches us how she works and what are her secrets and techniques for advertising and marketing the sport Gladiators: Survival in Rome.
Beneath is a written model of the interview.
My identify is Karyna Mykytiuk, I’m the Inventive Advertising Producer for Colossi Video games. I create all advertising and marketing visuals for the sport known as Gladiators: Survival in Rome.
What makes Inventive Advertising Producer?
Multitasking could be very essential as a result of being a advertising and marketing producer is just not solely to seek for concepts and analyzing the outcomes of campaigns. Typically you’re a videographer, the subsequent day an editor, a graphic designer, social media supervisor multi functional. And dealing for cellular advertising and marketing, it’s not simply making one thing lovely, it’s creating one thing that truly makes folks obtain and play.
What’s your course of like?
Often we begin by analyzing outcomes for the final marketing campaign with the crew so with our Advertising Designer and our man doing UA, and in addition our CEO who participates in advertising and marketing and the artistic course of occasionally. After which I dive into the creation course of with our Advertising Designer, or we create duties for the company. A lot of the content material we create contained in the crew and never solely draw or make banners, however we create movies as nicely. We use the Unity Cinemachine engine.
The place do you get your inspiration?
I keep impressed very simply as a result of I’ve a really large ardour in what I’m doing. Not like engaged on the product immediately – in advertising and marketing you see the standard of your work virtually instantly – good or not, good outcomes impressed me very a lot to create one thing higher. I’m designer, however not an artist, so I don’t want further inspiration to have the flexibility to work. My outcomes are my inspiration.
A Advertising Producer needs to be very very interested by all the things so it’s essential to transcend video games. Go to museums to search out one thing regarding your theme or concept. Or generally you simply want time to do nothing, then you definately simply chill out, you lose interest and a few concepts begin to…
What are the best sorts of advertising and marketing content material for cellular video games?
Not like engaged on the product immediately, in advertising and marketing you see the product of your work virtually instantly. I might say that it’s a mix of static video and, if it’s doable, playable advertisements. All visible advertising and marketing works solely together. For Google Advertisements we use a whole lot of static photos, for TikTok we’re making UGC content material, for Fb we’re doing gameplay movies as a result of it really works higher.
ASO or UA?
ASO and UA work solely together. So the necessities for 2 fields are totally different, however you at all times take into consideration that paid creatives will work a lot worse with out well-made retailer visuals.
What are your favourite tricks to make the very best advertising and marketing visuals for cellular video games?
Do not forget that totally different folks play for various causes. And attempt to discover the participant’s motivation that works. After discovering not less than one profitable motivation, you’ll efficiently promote a full pack of creatives. Use ok guidelines till for positive that this concept is performing. Lovely doesn’t imply profitable.
What’s a mistake you see lots of people make?
Lots of people attempt to absolutely copy their opponents as a result of they see their retailer and suppose “this recreation could be very profitable so it’ll work” You by no means know why the sport makes use of this or that asset and the way it performs and if their success is due to good retailer visuals or due to the large amount of cash that they paid for that.
What was your finest achievement?
My finest achievement is constructing the visuals throughout half a yr that gave us 2 hundreds of thousands downloads organically. Now I’m difficult myself to enhance our retailer web page much more as a result of we wish to make the shop rank of our web page increased within the survival theme.
What do you suppose would be the way forward for cellular recreation advertising and marketing?
In simply someday, the typical cellular consumer is uncovered to dozens and even a whole lot of advertisements. One thing that will catch their consideration is advertisements that actually communicate to them so I believe it’s user-centric kind of promoting. Personalization can be extra essential than ever.
You will discover Gladiators: Survival in Rome, the sport Karyna works on, on the Play Retailer and the App Retailer.
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a artistic company specialised in app movies (video advertisements, app retailer movies, and so forth.).
