Right here’s one factor most of us agree on … creating content material is time-consuming.
Final month, I spoke to a bunch of Buffer followers and located that 71 % needed a quicker strategy to create and publish content material.
After listening to this, I made a decision to crunch the numbers behind content material creation.
The common Buffer consumer publishes 9 posts a day.
Normally, this entails loading up a separate platform the place the content material is saved. That is perhaps a Trello board, a Notion doc, or a Google Sheet. It takes not less than 90 seconds, to load up the content material, copy it over to Buffer, verify its formatted accurately, and to schedule it.
90 seconds per submit would possibly sound quick, however it provides up. Mixed it’s:
- An hour and a half every week.
- Seven hours a month.
- Or, 84 hours a 12 months.
In different phrases, annually the common Buffer consumer will spend two-working weeks (84 hours), simply copy and pasting content material from one platform into Buffer.
I’d fairly you save that point and take a vacation some place sizzling.
So, I’m delighted to introduce Concepts, the newest characteristic from Buffer.
The concept behind Concepts
With Concepts you may retailer all of your nice concepts, tweak them till they’re prepared, and drop them straight into your Buffer queue.
That can prevent two-weeks a 12 months. No extra copy-and-pasting from one platform to a different, with all of your concepts in a single place, you may work quicker and smarter.
With Concepts, you may seize and retailer your nice concepts at any time when they arrive to you.
Whether or not that’s on the go along with our cellular app, across the internet through our browser extension, or within the second on the Buffer desktop app.
Plus, Concepts is designed to be easy and intuitive to make use of, but highly effective sufficient to retailer all kinds of concepts. You possibly can add photographs, gifs, movies, hyperlinks and extra to your concepts.
By saving all of your finest concepts in a single place, you’ll have a gallery of curated content material that can hopefully encourage you to create much more.
8 concepts to get you began
Saving Concepts to Buffer is straightforward and initiative. With the Buffer browser extension, you may spotlight any textual content, right-click, and save to Concepts.
Why don’t you strive it out?
Listed below are eight Concepts it can save you to get began 👇
- Create a how-to-video that paperwork how your service/product works 📹
- Associate with one other model for a bit of content material 👫
- Do a social swap: have a workforce member take over social for a day 🔄
- Distill a weblog submit into a fast 30 second TikTok 📽
- Pull a quote out of your weblog submit and share to Pinterest📍
- Ballot your viewers on Twitter or LinkedIn 🗳
- Ask certainly one of your teammates to do an AMA about their job 🙋♀️
- Stroll by means of a list-based weblog submit on Twitter Threads or an Instagram Carousel 🧵
Why not save these options to Buffer as Concepts and switch them into content material on your personal social channels.
⚠️ One level to concentrate on, some Buffer customers who signed up over a 12 months in the past and haven’t migrated on to the New Buffer platform received’t be capable to entry Concepts simply but. So, for those who can’t see Concepts in your Buffer dashboard that might be why. Nevertheless, don’t fear, shortly we’ll provide a means so that you can switch onto the New Buffer platform to entry Concepts, plus a bunch of different new Buffer options.
What’s subsequent for Concepts
We’re simply getting began with Concepts. It’s been great to listen to a number of companies and people share how a lot they love the characteristic, and we are able to’t wait to maintain evolving the characteristic. Subsequent up, we plan to construct out the cellular app performance, promote steered Concepts, and supply tags and classes.
We’d love to listen to from you! In case you’ve given Concepts a strive, how’s it going? What would you wish to see us add to it? Get in contact with us on Twitter to share your ideas and suggestions.
