Crafting Your Content material Blueprint for the Remainder of 2023 With Creator Fashionable Millie

In the event you fell off the bandwagon of sticking to your New 12 months’s Decision to develop into a content material creator, you’re not too late.

Fall is the greatest time of yr to get began, so I need to stroll you thru my step-by-step course of for planning out the following 4 months of content material. This course of is identical one I’ve used to develop my model, Fashionable Millie — it is helped me obtain over 350K subscribers on my YouTube channel, and over 140K followers on Instagram.

Whether or not you‘re a content material creator or enterprise marketer, I’ve little doubt you’ll discover one thing on this course of that may give you the results you want. Let’s leap in.

Why is the autumn the perfect time of yr to start out creating?

There are two main causes the autumn (primarily September by November) is without doubt one of the greatest occasions of the yr to create content material:

1. Throughout the summer time, the solar is out longer, individuals go on trip, and youngsters aren’t at school so that you’ll usually see a dip in engagement on social media since individuals are outside extra.
   Going into the autumn season, it begins to get darker sooner, individuals fall again into their routines, they usually get again into consuming social media.
2. You’re ready to make use of the vacations to your benefit.

Right here’s Stephanie, for instance.

Final yr, Stephanie was preparing to surrender on being a content material creator, however as an alternative by my teaching, she labored on this four-month content material technique. From September by December, that is what occurred:

• She posted 61 Reels (one video each different day)
• 16 of them acquired over 100,000 views
• 7 of them hit over 1,000,000 views
• Her most watched video obtained 36,000,000 views and landed her on Good Morning America
• She grew from 8K to 75K followers

Now which you can see the facility of accelerating your content material creation efforts within the fall, let’s leap into my course of.

Step One: Choose Your Platform

Whereas the instance I used talked about Instagram, this technique can work for any of the three social platforms: Instagram, YouTube and TikTok.

Choose one to start out with in the beginning of your development journey. This fashion you’ll be able to put 100% power into mastering the platform, versus 33% power into Instagram, 33% into YouTube, and 33% into TikTok (that will get you slower outcomes).

Step Two: Choose Your Posting Frequency

That is going to be a schedule that you realize you’ll be able to realistically sustain with for the following three to 4 months. It must be sensible for you, and one thing you’ll be able to adapt into your present life-style. These are widespread frequencies that we see on-line:

➡️ YouTube: As soon as every week
➡️ Instagram: 3-5x per week
➡️ TikTok: Each day

As soon as you know the way usually you need to put up, plug that right into a calendar to see what number of movies complete you can be creating every month (see picture for instance). It is a quantity we are going to come again to in step 4.

Step Three: Get Clear On What Your Content material Ought to Be

In case your purpose is development or fast development on-line, it’s necessary to be intentional with every bit of content material you create. Most companies or creators will skip this step nevertheless it’s so crucial to get clear in your imaginative and prescient, in order that your content material might be clear, as effectively.

To begin, reply these three questions:

• What business are you in?
• What part of that business are you going to deal with?
• Who do you need to attain/who’s your audience?

Instance:

What Trade are you in? Journey
What part of that business are you going to deal with? San Diego Journey
Who do you need to attain/who’s your audience? San Diego Journey for Vacationers

Figuring out the reply to those questions will enable you with our subsequent step …

Step 4: Content material Analysis

Earlier than you even press report, you’ll need to do a little analysis in your business to see what individuals are at present in search of. The locations I like to recommend to my college students to do that analysis are these serps:

• YouTube
• AnswerThePublic.com
• TikTok

What you’re going to do is kind your business or business kind into the search bar to see what outcomes are steered under.

Following our instance from step three, as you’ll be able to see on this screenshot from YouTube, individuals are trying to find “San Diego Issues To Do”, so I’m going to jot down that down as a video concept.

Identical factor on TikTok. After I kind in San Diego, some video concepts I can write down are “San Diego issues to do”, “San Diego hidden gems”, and “San Diego meals spots”:

You’ll be able to repeat these steps by typing different phrases that should do together with your business. For instance, since my purpose is to create “San Diego Journey for Vacationers‘’ content material, perhaps I’ll kind “vacationers” into the search engine to see what’s beneficial.

After you have an inventory of video concepts, you’re prepared for step 5.

Step 5: Plug Into Your Calendar and Begin Creating

In step two, you calculated what number of movies you would want to create in a month.

For our instance, it was 14 movies/month.

I like to combine up my content material so that there’s room for spontaneity.

70% of my movies will probably be “search-based” video concepts (ie. the checklist of video concepts we created using serps).

However for the opposite 30%, I’ll go away room to adapt to tendencies and even make movies only for enjoyable!

So in case you put up 14 movies/month perhaps your breakdown will appear to be this:

• 10 search-based movies (these are straightforward to batch movie forward of time so you’ll be able to plan content material upfront).
• 4 spontaneous movies (this leaves room for inventive freedom and spontaneity).

And that is all there may be to it. Now, it is time to begin your content material analysis and start your four-month content material plan. And bear in mind: You will need to iterate as you go. As soon as you start figuring out which kinds of content material carry out effectively (and which do not), you may get higher at selecting the precise subjects best-suited in your model over time.