You will have heard the information that ContentCal is shutting down.
Whereas it is all the time unhappy to see a valued software go, the excellent news is that there is one other nice choice on the market for managing your social media: Buffer.
On this weblog publish, we’ll provide the lowdown on why it’s best to give Buffer a attempt to the way it will help take your social media sport to the subsequent degree.
So seize a cup of espresso and let’s chat about all of the options that Buffer has to supply.
What’s taking place
ContentCal is shutting down fully, which implies as of the thirty first March 2023 the software will now not function sooner or later. The corporate has introduced that they are going to be discontinuing their service and customers will now not have entry to the platform after that.
Nonetheless, they’re suggesting their customers to check out Adobe Categorical in its place. Adobe Categorical is a content material creation and advertising platform with some related options to ContentCal.
You’ll get the flexibility to schedule and publish posts on a number of core social networks, which is nice, nevertheless there are a selection of key options like TikTok, analytics and reporting lacking.
ContentCal and Adobe Categorical are two very completely different instruments which might be used for various functions. ContentCal was a social media administration software that permits customers to schedule posts, monitor analytics, and interact with their followers throughout a number of social media platforms. Adobe Categorical, then again, is an app primarily permits customers to edit and share pictures.
That mentioned, Adobe Categorical does have some sharing performance. Right here’s what you get:
- Content material Planning: Make the most of instruments that help in creating and finalizing your social media themes, matters, and campaigns, and handle your social schedule by way of a user-friendly calendar interface.
- Scheduling: Optimize the attain of your content material by scheduling it to go reside at pre-determined instances.
- Preview mode: Get a sneak peek of how your scheduled posts will seem to your followers earlier than they go reside.
- Publish: Streamline the publishing course of by scheduling and publishing content material throughout 5 social media platforms, Instagram, Twitter, Fb, LinkedIn, and Pinterest.
That mentioned, there are some key options that we anticipate many ContentCal clients to overlook. Right here’s what you’ll miss:
- Analytics: No capability to trace the efficiency of your social media campaigns and achieve priceless insights with detailed analytics and reporting
- Channels: No TikTok, Google Enterprise Profiles, or Mastodon channels accessible.
- Collaboration options: No social-specific options to work along with your group in real-time with options reminiscent of group member permissions and approving on scheduled posts.
- Integrations: No integrations with widespread apps like Canva, IFFFF, Dropbox, Google Pictures, and One Drive.
- Engagement instruments: No capability to observe and reply to feedback, messages and mentions straight from one app.
- Reporting options: No fowl’s eye view of your social media efficiency and skill get detailed stories that embrace metrics reminiscent of engagement, clicks, and attain.
- Browser extension: No browser extension to simply share articles, photos, and movies from any webpage,
- Inexpensive pricing: No free plan to check out the social media planning, scheduling and publishing options.
These options is probably not dealbreakers for you, and in that case we’d encourage you to check out the Adobe Categorical to see if it’ll meet your wants.
But when a few of these options are vital to you then it is perhaps price trying out one other software like Buffer.
What Buffer affords
Buffer is primarily utilized by companies, companies and creators who wish to handle their social media presence effectively. It supplies a single platform for scheduling posts throughout a number of social media accounts, together with Fb, TikTok, Twitter, LinkedIn, Instagram, Pinterest, Google Enterprise, and shortly Mastodon and YouTube.
It additionally affords analytics to trace the efficiency of those posts and engagement with followers. Moreover, Buffer consists of options for group collaboration and content material approval workflows, making it an incredible software for bigger organizations or groups that must handle a number of social media accounts.
Adobe Categorical, then again, is a cell app that’s geared in direction of pictures fanatics and professionals who wish to edit and share their pictures on the go. It affords a variety of enhancing instruments and filters, together with cropping, resizing, coloration changes, and extra.
Customers can share their edited pictures on to social media or different platforms, or save them to their machine’s digital camera roll. Adobe Categorical can also be built-in with Adobe Inventive Cloud, which permits customers to edit their pictures with different Adobe apps, reminiscent of Lightroom or Photoshop, on their desktop.
Listed here are all of the options Buffer affords that aren’t accessible in Adobe Categorical 👇
- Superior Analytics that means that you can monitor the efficiency of your social media campaigns and achieve priceless insights with detailed analytics and reporting.
- A variety of social media channels, together with TikTok, Google Enterprise Profiles, and Mastodon channels, offering flexibility and choices to your social media wants.
- Collaboration options that let you work along with your group in real-time with options reminiscent of group member permissions and approving scheduled posts.
- Integrations with widespread apps like Canva, IFFFF, Dropbox, Google Pictures, and One Drive, increasing the capabilities of your social media workflow.
- Engagement instruments that allow you to observe and reply to feedback, messages and mentions throughout all of your social media channels straight from Buffer.
- Reporting options that provide you with a fowl’s eye view of your social media efficiency and detailed stories that embrace metrics reminiscent of engagement, clicks, and attain.
- A browser extension that lets you simply share articles, photos, and movies from any webpage, on to your social media channels, schedule them for optimum timing, and consider and handle your scheduled posts all from one handy location.
- Inexpensive pricing choices to suit any finances (together with pleasant company plans), with a free plan accessible for testing out the social media planning, scheduling and publishing options.
General, Buffer and Adobe Categorical are two completely different instruments that serve completely different wants. Buffer is a social media administration software that helps companies and people handle their social media presence, whereas Adobe Categorical is a cell app for picture enhancing and sharing.
Fancy giving Buffer a spin? Strive it out at no cost.
