Google Search Console is experimenting with a brand new characteristic named “content material concepts.” Content material concepts give the content material creator, writer, search engine optimisation, webmaster, and many others., some suggestions and recommendation on what new subjects they’ll write about on their web site.
Experimental characteristic. This characteristic is just not reside for me in my verified Search Console profiles, however Nicolas Ockier seen it and posted about it on Mastodon sharing this screenshot:
Seems like Query Hub. This seems loads just like the Google Query Hub that launched within the US round two years in the past.
It provides you matter concepts which you can write about and publish in your web site.
What’s Query Hub? Google says, “Query Hub is a instrument that permits creators to create richer content material by leveraging unanswered questions. Query Hub collects these unanswered person questions and surfaces them to bloggers, writers, and content material creators such as you.”
It’s principally a manner for Google to allow searchers to inform it that the search outcomes offered are usually not answering the question. Then, Google takes these questions and feeds them to publishers, who, in flip, can create content material that does reply the question.
Content material concepts appear comparable.
Why we care. Creating content material concepts can generally be a wrestle for writers, which can assist content material creators with that course of. On the similar time, this provides Google extra content material to crawl, index, and doubtlessly rank in its search outcomes. Test your Search Console, it might need this characteristic, if not, go play with Query Hub till then.
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About The Writer
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming crew for SMX occasions. He owns RustyBrick, a NY based mostly net consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM subjects. Barry may be adopted on Twitter right here.
