Since Martech Zone is constructed on WordPress, we make the most of the redirections characteristic in Rank Math to handle all of our referring URLs for our website. We’ve even modified our redirect code to append UTM marketing campaign question strings routinely on any hyperlinks we use like this.
For those who view our social hyperlinks in our header, you’ll see that these are all inner hyperlinks that redirect with nofollow. The great half about that is that I’ve a simple hyperlink to distribute for any of our social media websites. Instance: YouTube is https://martech.zone/refer/youtube/
The benefit of that is fairly easy. Social media handles generally change into out there, and you’ll simply replace your deal with. For those who’re distributing your hyperlinks reasonably than your deal with, you may all the time replace your redirects for the brand new social media deal with. This implies your print materials, PDFs, and so on., can merely have your simple URL and can by no means require updating in the event you modify your handles.
htaccess
Nearly all of web sites on-line are constructed on Apache’s net server, which allows you to construct redirects utilizing htaccess. It’s a plain textual content configuration file that’s each highly effective and versatile, enabling web site directors to make varied configuration modifications per listing. On this case, we will replace our .htaccess file within the root listing of our website to simply redirect guests to exterior websites.
Redirect 301 /linkedin https://www.linkedin.com/firm/martechzone/
Redirect 301 /fb https://fb.com/marketingtechnology
Redirect 301 /twitter https://twitter.com/martech_zone
Redirect 301 /youtube https://www.youtube.com/@MartechZone
Redirect 301 /rss https://feed.martech.zone/
Redirect 301 /podcast https://interviews.martech.zone/You may make as many of those as you’d prefer to deal with all your exterior hyperlinks that you simply’d prefer to be made into shortcuts. I really assume this can be a much better approach to create these than distributing shortened URLs.
Apache does log details about requests and responses, together with those who contain .htaccess redirects. When a redirection happens as a consequence of guidelines outlined within the .htaccess file, Apache sometimes logs the request and response standing codes, which may also help you observe and analyze the redirections.
I suppose you can even compile this info right into a report in the event you wished to see all the folks using your distributed simple URL, however I haven’t accomplished that.
