Picture supply: Cointreau
As Plaza mentioned, “the one approach to make them marga-right begins with three elements: Cointreau, tequila and recent lime juice.“
On its seventy fifth anniversary, the French liquor model Cointreau celebrates Margaritas with White Lotus star Aubrey Plaza.
The Dallas socialite Margarita Sames’s recipe has been carrying the Cointreau margaritas legacy since 1948. Ultimately, it makes Cointreau its key ingredient.
This Edison-crafted advert integrates the humor and wittiness of Aubrey Plaza innovatively. Aubrey Plaza calls the frosty beverage ‘actually rubbish,’ when her margarita lacks the important thing ingredient, Cointreau.
On this she handed a sarcastic comment, “Be an expensive and go dig a gap and bury this—thanks.” Upon studying that her libation doesn’t have Cointreau, she calls out the mixologist for making a ‘MargaWrong.’
Later, Aubrey Plaza kicks off the model’s most important advertising and marketing marketing campaign by saying “Anybody order a MargaWrong? No? Didn’t suppose so.” This famously irreverent artist then retaliates with a comment, “I really like Margaritas – and the one approach to make them MargaRight begins with three elements: Cointreau, tequila, and recent lime juice,” mentioned Plaza. “In any other case, it’s simply MargaWrong.” Plaza continued, “This summer season, you’ll solely catch me ordering Margaritas MargaRight, and Cointreau will all the time be at any social gathering of mine.”
This iconic teaming up of Cointreau Tesco with Aubrey Plaza brings into the limelight its iconic orange liqueur, Cointreau cocktail. The White Lotus star insists on making Margaritas ‘Marga-Proper’ by including Cointreau.
Furthermore, this Cointreau summer season marketing campaign is its largest inventive marketing campaign to this point. By including the sardonic humor of Aubrey Plaza to the marketing campaign, the creators have garnered good views throughout all social media platforms.
