KITCHENER, Ontario – March 31, 2015 – The world’s main trendy entrepreneurs are realizing the ability of video to have interaction their on-line audiences, and they’re more and more changing these viewers into prospects by integrating video engagement information with their Eloqua advertising automation platform.
Cetera Monetary Group, Lenovo and Prophix Software program have just lately turned to Vidyard to energy their video advertising applications and switch movies into energetic instruments for lead technology and buyer insights. Along with providing a whole video internet hosting and administration resolution, Vidyard allows entrepreneurs to establish particular person video viewers and observe their viewing actions inside Eloqua and different advertising automation platforms. By monitoring who’s watched which movies, when and for a way lengthy, entrepreneurs can extra rapidly establish their hottest leads and provides their gross sales staff useful insights for closing extra offers quicker.
“Video is the right option to have interaction audiences,” mentioned Vidyard co-founder and CEO Michael Litt. “It evokes emotion, it makes use of time effectively, and it’s measurable. It’s one factor to understand how a possible buyer interacted along with your model’s video, however having that info within the context of all the extra info in your advertising automation platform makes it extremely highly effective for gross sales and advertising professionals.”
Lenovo
One of many world’s largest PC makers, Lenovo began utilizing movies for primary product overviews however has since expanded to on-demand webinars and movies that put a enjoyable spin on the corporate’s merchandise. Recognizing that video was changing into a strategic a part of content material advertising and demand technology applications, Lenovo just lately switched to Vidyard due to Vidyard’s potential to trace particular person viewers, see how a lot of every video they watched and push that information into Eloqua for higher lead scoring and buyer perception.
“Video is likely one of the top-performing property for us,” mentioned Michael Ballard, Demand Era Technique and Operations Supervisor at Lenovo. “Simply realizing whether or not somebody watched a video just isn’t a real measure of engagement. Vidyard permits us to attain our viewers based mostly on what proportion of a video they accomplished. That method we all know that the viewer was actually engaged and deserves the rating they’re getting. We comply with up in another way with somebody who watched a video throughout – or re-watched it – than somebody who turned it off after 10 seconds.”
Cetera Monetary Group
Cetera Monetary Group depends on video content material to seize the curiosity of recent prospects and improve engagement of their lead nurturing applications. However greater than only a option to work together with audiences, video analytics are providing new insights into buyer habits and their precise engagement at completely different levels of the shopping for journey.
“Video engages audiences in a method the written phrase can’t,” mentioned Eric Hansen, Director of Demand Era at Cetera. “Seeing that engagement information quantified inside Eloqua offers us a aggressive edge that helps us establish and convert our hottest prospects extra rapidly than we ever might earlier than.”
Along with utilizing Vidyard to trace video engagement, Cetera makes use of a number of subtle advertising instruments for nurturing leads, together with Bizo for retargeting and Lookbook HQ for creating compelling content material experiences. Utilizing all three collectively and integrating them with Eloqua helps Cetera qualify and convert leads quicker. The mix of instruments and the spectacular outcomes earned Cetera an Oracle Markie award for “Prime Nurture Program” in 2014, and the corporate is up for 3 extra Markie awards this 12 months.
Prophix Software program
Prophix Software program, a pioneer in international Company Efficiency Administration software program that helps finance professionals, has included video as a strategic a part of its content-based advertising technique and prospect nurturing. The corporate wanted extra video analytics to know which movies had been greatest participating their web site guests at completely different levels of the shopping for journey and turned to Vidyard for this video perception.
“We rapidly acknowledged the ability of Vidyard’s video analytics for serving to us perceive the efficiency of every video asset,” mentioned Marnie Middlehurst, Director of Advertising at Prophix. “Equally highly effective is having the ability to observe viewers and see that information inside Eloqua and Salesforce for improved lead scoring, segmentation, nurturing and visibility for gross sales follow-up. As a data-driven advertising group, it’s thrilling to see the ability of video advertising and advertising automation come collectively.”
Prophix can be deploying a Vidyard Video Hub to ship a custom-branded video channel by itself web site the place guests can browse the complete catalog of video content material. Prophix might be talking about their experiences with video advertising on the Oracle Fashionable Advertising Expertise convention in Las Vegas on April 1.
In a 2014 survey by analysis agency Demand Metric, greater than 95 % of respondents reported that video was changing into extra essential to their advertising and gross sales efforts, and greater than 70 % reported that video converts higher than different content material varieties. Nonetheless, lower than 10 % had been utilizing video analytics to qualify their leads and observe the true efficiency of video property.
“There’s little doubt video is transferring to the highest of the record in relation to advertising content material,” Litt mentioned. “We’re thrilled to see prospects like Cetera Monetary Group, Lenovo and Prophix embrace video advertising as a method to enhance the outcomes of demand technology applications and extract extra worth from their present Eloqua deployments.”
About Vidyard
Vidyard (Twitter: @Vidyard) is the trade’s main video advertising platform that helps entrepreneurs drive outcomes and ROI with on-line video content material. With Vidyard, prospects can add video to their web sites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to motion, optimize search engine hits, seize leads, and model their participant skins all from one place. Vidyard integrates with key advertising automation and CRM instruments to ship user-level video engagement information, turning views into gross sales.
Media Contact:
Tyler Lessard
Telephone: (226) 220-5351
press@vidyard.com
