As companies ramp up investments in digital communications, on-line occasions, and distant work insurance policies, groups are turning to on-line video to energy conversations with prospects, prospects, and workers.
KITCHENER,Ontario – April 21, 2020 – Organizations across the globe are embracing on-line video as a extra private and compelling option to have interaction their audiences in an more and more digital enterprise world. International organizations, together with Ceridian, HubSpot, and Zycus, have turned to video to energy advertising and marketing campaigns, speed up gross sales offers, assist buyer communications, and disseminate important firm info shortly and securely. By integrating video into each step of the enterprise, these organizations are unlocking new income potential whereas making video creation and publishing a core a part of their firm tradition–a crucial competency for the way forward for enterprise.
“As we speak, companies are relying increasingly more on digital channels to speak with prospects, prospects, workers and colleagues. Conventional face-to-face interactions have gotten much less frequent, and lots of in-personal occasions and gatherings have moved to digital on-line codecs that span a world scale,” says Ashish Agarwal, Head of Digital Advertising and Technique at Zycus. “To fulfill the wants of the trendy market, many entrepreneurs and gross sales reps have turned to video as a result of it scales, provides persona to any message, and is way extra handy, partaking, and memorable than text-based options.”
Whereas video is now generally used for social media advertising and marketing and worker coaching, enterprises reminiscent of Ceridian, HubSpot, and Zycus are leveraging Vidyard’s enterprise video platform and private video messaging instruments to make video a mainstay of their broader advertising and marketing, gross sales, and worker engagement packages:
- Ceridian, a world human capital administration expertise firm, makes use of video to create highly effective, private, and impactful buyer connections.
- HubSpot, a number one development platform, watched as video in gross sales unfold like wildfire throughout their group, with the medium now driving 4x extra booked conferences than different gross sales ways.
- Zycus, a number one world supplier of procurement efficiency options, will get probably the most out of their video investments by producing higher-quality leads, closing extra gross sales offers, and enhancing the worth of inner communications.
Ceridian: How This HR Tech Chief Grew to become a Video-Enabled Enterprise
At Ceridian, video performs a critically necessary function in the way in which they strategy, have interaction and assist their prospects.
When Andrei Vexler, Director of Video Advertising, joined Ceridian and found that he may tie Vidyard into Salesforce, he knew video may positively affect the way in which Ceridian’s advertising and marketing and gross sales groups labored. There was an enormous profit to understanding precisely what movies their prospects had been watching, when, and for the way lengthy. And having video content material in a single place, versus hosted on a number of platforms, made it simpler to handle and to seize the precise metrics that they wanted.
Ceridian’s advertising and marketing and gross sales groups use video to create highly effective, private and impactful buyer connections. With the assistance of Vidyard, Ceridian has discovered its video ‘completely happy place’ with groups utilizing video to assist each step of the customer’s journey. Learn extra about Ceridian’s story.
HubSpot: Drives International Gross sales Efficiency by Embracing Private Video
HubSpot was based on the precept of “inbound,” the notion that individuals don’t need to be interrupted by entrepreneurs or harassed by salespeople—they need to be helped.
Again in 2017, gross sales rep Adam Rataj was the primary particular person at HubSpot to find the ability of video for gross sales. As an alternative of leaping on a name with a buyer to ask a query or reserving a digital assembly to do a fast demo, he merely recorded a brief video to indicate off a characteristic or display a process. Inside six months, the advantages of including video to prospecting efforts unfold like wildfire throughout their group. When HubSpot reps included private video into the combo, the ratio of movies despatched to conferences booked was 6%. That’s 4x greater than all different actions mixed.
As we speak, the HubSpot crew depends extensively on video to energy their complete enterprise. They’ve woven video throughout their web site and weblog to obviously clarify advanced concepts, prioritized video as a robust option to share their buyer tales, and shifted to video-based coaching and studying packages to get the best info into the best palms. Video makes up an unlimited a part of HubSpot’s occasions technique, too. Many occasions are actually being hosted just about through video, and video-recorded classes of their INBOUND content material has been made accessible on-line.
In 2018, HubSpot even partnered with Vidyard to launch HubSpot Video as a result of they noticed an unimaginable alternative in the way in which they might ship a fully-integrated video answer to HubSpot’s advertising and marketing, gross sales, and repair prospects. Watch the video case research and skim extra about HubSpot’s story.
Zycus: Drives High quality Leads and 6.6x ROI with Video
Early to embrace video, Zycus’ advertising and marketing crew has lengthy understood the ability of the medium when it got here to partaking with prospects. That they had been busy importing on-demand webinars, government interviews, and product demos to YouTube. The issue was, whereas their YouTube-hosted movies had been producing hundreds of views every, their advertising and marketing crew couldn’t seize these leads. Much more troubling, guests viewing Zycus YouTube channel had been being supplied up an unrelated (or worse, a competitor’s) video.
Ashish Agarwal, Head of Digital Advertising and Technique for Zycus, noticed the advantages to shifting to a video-hosting platform like Vidyard.
“With no embedded name to motion (CTAs) on our YouTube video content material, and no option to seize or monitor these leads, we had been letting prospects slip by our fingers. We had been unable to regulate the method,” Agarwal says. “Since shifting to Vidyard, now we get probably the most out of our video investments in order that we will generate higher-quality leads, shut extra gross sales offers, and understand greater ROI.”
Impressed by their advertising and marketing groups’ success utilizing Vidyard, many different groups have jumped on board and now use video to speak extra successfully with their prospects, companions, prospects, and colleagues. Zycus has discovered that every time they used a video in a marketing campaign, they skilled a 6.6x ROI (price of video spend vs. dimension of gross sales alternative). Learn extra concerning the Zycus buyer story.
To study extra about how Vidyard’s enterprise video platform can energy video throughout any group with an answer that’s safe, scalable, and constructed for enterprise, go to: /enterprise-video-platform/
About Vidyard
Vidyard is the video platform for enterprise that helps organizations drive extra income by using on-line video. Going past video internet hosting and administration, Vidyard helps companies drive higher engagement of their video content material, monitor the viewing actions of every particular person viewer, and switch these views into motion. International leaders reminiscent of Honeywell, LinkedIn, Citibank and Sharp depend on Vidyard to energy their video content material methods and switch viewers into prospects.
Media Contact:
Sandy Pell, Head of Company Communications, Vidyard
